Rebirth of Cyber ​​Hegemony

"Mr. Ma, it is said that Huanyu Technology will launch Huanyu Mall next week."

　　 "Where is the news?"

　　 "The industry suddenly said that, and now their mall can be opened."

"have a look."

　　 Teacher Ma attaches great importance to Huanyu Technology.

　　 The first time they opened the Huanyu Mall website.

　　 "Yes, I'm doing b2c."

　　 Although the website can be opened, because it has not been officially opened, the website can only be browsed and cannot be placed.

　　 However, although I cannot place an order, some products are still on the list.

　　 TV, washing machine, refrigerator, air conditioner... Mainly home appliances.

　　 In addition, there are repeaters, mp3s, mobile phones, and cameras, but there are not many types for the time being.

　　 As for other small objects, although there are some, they are basically negligible.

　　 "The price seems to be cheaper than the market."

　　 "It's really cheap."

　　 Lu Zhaoxi said: "I compared the data with physical stores. Generally, home appliances are 100-200 yuan cheaper."

　　 "One to two million, I'm afraid there is no profit."

　　 "There may be a loss."

　　 Touched his chin, Ma Yun thought alone.

　　 Although they do not do b2c, they did b2c before, so naturally they also studied the field of home appliances.

　　 Although the market for home appliances seems to be very large, to be honest, the profit is very low. A 5% profit would be good.

　　 Of course, 5% of the profit is good and there is money to be made.

　　 It is understandable that there is no profit, but if you sell one and lose the other, you will lose too much.

　　 Home appliance supermarkets rely on volume to make money. If you want to make more money, you naturally have to sell more.

　　 If you sell more like this, the more you lose.

　　 However, the point is.

　　 He still doesn't understand.

　　 Are users willing to spend such a high price to buy these large household appliances online?

　　 But it doesn’t matter if Teacher Ma doesn’t understand.

　　 Huanyu Technology is proceeding in an orderly manner according to their plan.

　　 First of all, advertising.

　　 This advertisement is an advertisement of a physical TV station.

　　 advertising is to make the Huanyu Mall famous on the one hand, and on the other hand to increase the trust of users.

　　 Otherwise, people have not even heard of it, how can this allow users to place an order?

　　 In order to allow users to trust Huanyu Mall, Chen Yu specially invited Liu Dehua over.

　　 I asked Liu Dehua because of his reputation.

　　 On the other hand, it was because he didn't have too many scandals.

　　【To buy home appliances, I used to go to the home appliance supermarket, but now I go to Huanyu Mall. 】

　　 The first shot of the advertisement was of Liu Dehua buying home appliances at Yongle Appliances.

　　 Then, the painting style changed and he moved to Huanyu Mall.

　　【Now, I will go to Huanyu Mall. Click to buy, pick up the goods offline, safe and secure. 】

　　 Advertising is very simple.

　　 means offline experience, online ordering, and offline shopping.

　　 When such an idea appeared, Ali Ma Yun was stunned.

　　 "Online orders, offline acquisitions, can this be the case?"

　　 Lu Zhaoxi was also dumbfounded.

　　 This broke his understanding of e-commerce.

　　 "The idea of ​​a genius."

　　 Cai Congxin said inwardly.

　　 Before, he had been thinking about how Huanyu Mall would do b2c.

　　 Unexpectedly, they came up with such a novel model.

　　 This model perfectly solves the user experience problem.

　　 Moreover, offline receipt also brings more security to users.

　　 This is simply the perfect model for e-commerce.

　　 "Calm down, please don't get excited."

　　 "Although this model looks good, we need to see how it really is."

　　 Jack Ma calmed everyone down.

　　 He knew that this model had a huge impact on his 18th Arhat.

　　 You know, the c2c they are doing now has been solving the problem of user experience.

　　 But unfortunately, there has been no way to solve it.

　　 Now, what they couldn't do was done by Huanyu Technology.

　　 For an instant, those who had always believed in the c2c model before, some became shaken.

　　 "Yes, it depends on how this model is. Whether users accept it depends on their transaction data."

　　 Lu Zhaoxi also agreed.

　　 They don't want to see such a situation.

　　 If the model of Huanyu Technology is correct, then their c2c can really be overthrown and restarted.

　　……

　　 "Mr. Chen, good news, the traffic of our Huanyu Mall is rising so fast."

　　 Huang Zheng reported to Chen Yu excitedly.

　　 "What about registered users?"

　　 "Registered users are also growing rapidly, and our advertisements have made a good start. However, many users have asked, is it true to pick up goods offline?"

　　 "Is it true? Ask them to go directly to the offline Yongle and ask if you don't know."

　　Where is such a thing fake?

　　 Many users are aware of the inquiries about the major Yongle stores after reading the advertisement.

The answer 　　 got is true.

　　 For a while, many users were thinking about it. After the Huanyu Mall opened its site, they went there to buy it.

　　 As for the reason.

　　 is also very simple. The home appliances on Huanyu Mall are one or two hundred cheaper than physical home appliances.

　　 The same brand, the same quality, everything is the same.

　　 Everything is the same.

　　 It costs more to buy it in a physical store, and you can buy it online for a hundred or two hundred cheaper.

　　 And when you get the goods later, you also go to the physical store, why not try it?

　　……

time flies.

　　 is getting closer and closer to the official operation of Huanyu Mall.

　　 Many media have reported various aspects of the new model of Huanyu Mall.

　　 [Offline experience, online order, whether to create a new model of e-commerce? 】

　　 [b2c or c2c, it seems that there is an answer. 】

　　 [It is too early to discuss the future e-commerce model, let's look at the transaction situation of Huanyu Mall. 】

　　 Many people are looking forward to it.

　　There are peers in the industry.

　　 There are media organizations.

　　 There are also some users who want to buy home appliances.

　　 Someone is optimistic.

　　 Someone questioned.

　　 There are also people watching the excitement.

　　 But in any case, Huanyu Mall has indeed created a new model of e-commerce.

　　 This not only brings challenges to Ali, but also challenges to the entire e-commerce.

　　 As for his final transaction situation, then he has to wait for the official opening of the station.

　　……

　　 "The station will officially open tomorrow, everyone, are you confident?"

　　 "Yes~www.wuxiaspot.com~ a little louder."

"Have."

　　 "Speak louder."

　　 "Yes, yes, yes."

　　 In the office, a group of people in Huanyu Mall said loudly.

"good very good."

　　 Chen Yu nodded in satisfaction.

　　 Then, Chen Yu accepted an interview from Xinhuanet.

　　 Interviews are still the old rules. Chen Yu only accepts text interviews, not showing his face.

　　 For this, Xinhuanet reporter said that there is no problem.

　　 "Chen, hello, it is said that your Huanyu Mall will open tomorrow."

　　 "Yes, tomorrow noon at 12 o'clock. By the way, when will your newspaper be published? Will it be published tomorrow morning?"

　　 "Don't worry, Mr. Chen, it will be printed tonight."

　　 "Great, I have to give you something exciting."

"What content?"

　　 "What do you think will be the sales of our Huanyu Mall tomorrow?"

　　 "This is exactly what we want to ask."

　　 "You can guess it."

　　Chen Yu certainly wouldn't let the reporter guess. He went on to say: "Taobao's turnover so far is more than 20 million, and it will not exceed 50 million by the end of the year. We have set a sales task."

"How many?"

　　 "It's also 50 million."

　　 The reporter smiled.

　　 Taobao 50 million, you also 50 million, what is this?

　　 "Don't get me wrong, I'm talking about a day's turnover."

　　 Seeing the reporter's expression, Chen Yu explained.