Rebirth of Cyber ​​Hegemony

Vol 3 Chapter 676: : Grab mobile phone activity

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"Give Lenovo 40,000 chips."

After hanging up the phone, Chen Yu told the secretary Zhuzi.

In any case, Chen Yu will do it if he agrees to Yang Yuanqing.

As for what effect 40,000 chips can play on Lenovo mobile phones, that is not what Chen Yu is considering.

"Wu Kai, when will our new product be released?"

Regardless of Lenovo's side.

After Tianwen chip successfully entered the market, Chen Yu also began to attach importance to his mobile phone business.

In fact, the Tianyu mobile phone itself was more cost-effective before.

However, due to the appearance of Tianwen chip, the original price-performance ratio of Tianyu mobile phone has become very ordinary.

At this time, Huanyu Technology also urgently needs to release a new mobile phone.

"The new product is almost ready, but the price-performance ratio can only be said to be average."

Wu Kai was a little helpless: "Mr. Chen, with the release of the Tianwen chip, our advantage has become less obvious."

But even so, Wu Kai also knows.

Chips are naturally more important than the mobile phone business.

But despite that, the competitiveness of our own mobile phones is greatly reduced due to their own chips, which is also a headache.

"Hehe, then think of something more."

Chen Yu laughed.

He naturally also knows the current situation of Huanyu mobile phones.

Earlier, the Huanyu mobile phone sold for 1,200 yuan is already very cost-effective.

But now, if you still sell it for 1,200 yuan, I'm sorry, you really can't sell domestic mobile phone brands.

Even if the current new Huanyu mobile phone has a higher configuration, 1200 yuan is no longer cost-effective.

"I chatted with Huang Zheng, and plan to put our mobile phones on the Internet."

Wu Kai suddenly proposed a way to sell mobile phones online.

"That's a good idea."

Chen Yu praised: "Then what is the price of our mobile phone?"

"700 yuan."

"700 yuan doesn't have much advantage."

Chen Yu shook his head: "Bird Jinli is priced at around 800 yuan, and some have also sold more than 700 yuan. Our Huanyu mobile phone also set 700 yuan, I am afraid it will be difficult to attract users."

This time the new Huanyu mobile phone is not a replacement, but an upgrade of the previous Huanyu mobile phone.

Therefore, on the whole, Huanyu mobile phones are not so innovative compared to other mobile phones.

Since there is no innovation, then, to attract consumers, it is a price war.

But before the price war, Huanyu Technology did have an advantage, but now because of the built-in multimedia functions of Tianwen chips, it suddenly reduced the production costs of other manufacturers, and it is no different from Huanyu Technology. Or even if it is still worse than Huanyu Technology, it is not much worse.

"We also want to drop more, but we really can't."

Wu Kai spread his hands: "Huanyu mobile phone is a mid-range mobile phone, and its production cost is higher than our previous low-end Tianyu mobile phone. And now our pricing is within 1,000 yuan, it is really difficult to make a price. war."

Chen Yu understands this best.

To say that the most profitable is the high-end machine.

Therefore, the price of a high-end machine must be more than 3,000 yuan, or even 4,000 yuan or 5,000 yuan.

Because only with such pricing, can there be greater profits.

Most of the mobile phones under 1,000 yuan are small profits but quicker sales.

Such a competitive environment is the most difficult for major mobile phone manufacturers.

Because at this time everyone's configuration is almost the same, and the brand does not have much bonus for domestic mobile phones.

As for market performance, it's a matter of course.

It depends on whether the user likes Huanyu phones, Bird, or even BBK.

"It's not that we can't fight a price war, but we have to change it."

Although so much has been said above, at this moment Chen Yu is still in his mind.

"President Chen, what can you do?"

"Put a price of 499 directly online."

"puff……"

Wu Kai almost sprayed water.

He thought Chen Yu had some awesome ways.

I didn't expect it to be so.

"Mr. Chen, we have to die."

499 is a mid-range phone. This is not a low-end phone. Such a selling method will definitely lose money.

"Who said it's a bad thing, we have so many of our applications bound to our mobile phones."

"But it's also a loss."

Wu Kai disagrees with this style of play: "If China Mobile and China Unicom sign a sole cooperation with us, it will be fine."

No matter how valuable the application software is, it is not worth 200 yuan for each profit.

In addition, it is more difficult to receive money from the application software, and it will take a year before the payment is received.

If this is the case, then Huanyu Technology’s mobile phone department will have to be dragged down.

"Don't worry, I haven't finished talking yet, I mean, we control a certain number of sales, for example, 10,000 units."

"10,000 units?"

Wu Kai didn't understand: "Only 10,000 units are sold at a time?"

"right."

"Then we won't make any money in this way."

It seems feasible to control the quantity, and it will not lose much.

But the problem is that products like mobile phones do not sell to millions of units, and there is no profit at all.

What money can I make by selling 10,000 units?

"No, we have money to make."

Chen Yu inspired Wu Kai: "If we announced our Huanyu mobile phone for 499 yuan on the Internet, would you buy it?"

"certainly."

"But you may not be able to buy it. What if hundreds of thousands of people grab it?"

"Then it depends on luck."

"right."

Chen Yu nodded: "Look at luck. But you have bad luck and can't get it?"

"Then grab it next time."

"You won't be able to grab it next time?"

"Then grab it next time..."

"Still can't get it?"

"Then I will buy one in reality."

"Okay, 700 yuan per unit."

Chen Yu slapped his face and wanted such an effect.

"No, Mr. Chen, I will stroke..."

After Chen Yu said a little bit silly, Wu Kai had to look back and think again.

"Mr. Chen, how much did you say to sell online?"

"499."

"10,000 units per day?"

"It doesn't have to be every day, it can be a three-day cycle, or it can be grabbed once a week."

"Is this a mobile phone grab?"

"You can say that."

"Can we hype up this event?"

"Yes."

"Using this mobile phone grab activity, we can attract a large number of consumers' attention and create topics, and our Huanyu mobile phones can stand out from the crowd of mobile phone brands."

"Yes."

"I'm going, Mr. Chen... This idea is too awkward."

Wu Kai jumped up excitedly.

It was the first time that he saw such an awesome marketing method.

Although this activity has not yet started, just think about it, by then tens of millions of people will grab 10,000 mobile phones.

There must be a large number of people unable to grab it.

Since you can't grab ~www.wuxiaspot.com~, what does it prove?

It proves that this phone is hot.

The less you can't grab, the more proving that this phone is popular.

The more popular this phone is, the less you can get it.

The less you can't grab, the more you want to grab it.

So, after robbing it many times in a row or not grabbing it, it is estimated that you will give up.

But giving up grabbing doesn't mean you don't want this phone.

Since you can't get it, buy it in reality.

Can there be any way, how can a living person be suffocated by urine, just change the way to buy it.

Although in reality, the purchase price is more expensive than online, but 700 yuan is not expensive compared to other mobile phones, and it is cheaper.

At this point, then, can I give you a reason not to buy a Huanyu mobile phone?

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