Rebirth of Cyber ​​Hegemony

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"Mom, the weather has been cold recently, pay more attention to your body."

"It's okay, your mother is in good health. It's you, don't stay up late every day."

"understood."

"You know you have been saying yes, and telling you every day, you have been ignoring."

"Mom, I must listen to you this time."

"Come again..."

At the weekend, Jack Ma gave a phone call to his home.

Although his work has not been smooth recently, he has always settled well at home.

No matter how hard or tiring the work is, he will never complain to his parents.

"By the way, son, do you have a refrigerator repairer?"

"Is the refrigerator broken?"

"It just broke a few days ago, but I couldn't find someone to fix it."

"Then buy a new one."

"It's better not to buy one, how expensive it is to buy one, let the people there come fix it."

"If we send someone over here, it will not necessarily be repaired. I think the refrigerator is too old to repair it."

Although Taobao is doing e-commerce, it also has after-sales maintenance before doing b2c.

For his parents, Jack Ma has always been generous.

Thinking about this refrigerator for many years, I guess it will be the same after repairing it, so I might as well buy another one.

"Mom, in this way, I will make arrangements later, you just remember to answer the phone."

There is no need for mother to worry about this kind of thing, Jack Ma will arrange it.

But the other end of the phone said immediately: "Son, you must not go to the supermarket to buy it, it is very expensive."

"You don't need to go to the supermarket, we also have one on our side."

"I know you have them there too, but you don't have to spend money. I think so, you can go to Huanyu Mall to place an order for me to buy a refrigerator. The refrigerator there is only 1999 yuan, which is very cheap."

"Mom, what are you talking about... Huanyu Mall?"

"It's not."

"Mom, how did you know about Huanyu Mall?"

Ma Yun was strange.

Although parents know that they are doing online business, they actually know that.

As for how to do it, they are not clear.

And even the name Taobao alone, parents can't remember some things.

Why did this Huanyu Mall remember it?

"I also heard what others said, saying that Huanyu Mall is going to have an event in a few days. The home appliances inside are very cheap. It's one or two thousand cheaper than those bought in the supermarket."

"Mom, that's a lie, how could it be cheaper by one or two thousand."

Ma Yun had some vomiting blood.

Of course he knew what was going on.

Recently, Huanyu Mall bought a lot of advertisements on CCTV, and it was all right there.

For these ordinary people, the most publicity is of course the CCTV advertisements.

Moreover, the price is so low that it is impossible to say that it is not tempting.

No, even my mother is moved.

"It's a lie, but it doesn't look like it, it seems that there are advertisements in the TV station."

"There are also deceptions on TV."

"Son, is it true?"

"Mom, would I still lie to you? So, Mom, don't worry about anything. I will ask someone to bring you back the refrigerator when that happens."

"Then, yes, I will listen to your son."

After hanging up, Jack Ma was in a bad mood.

Unexpectedly, Huanyu Technology would be so hard. Looking at the intensity of this advertisement, almost half of the people in the country know it.

But it's normal to think about it.

It's so much cheaper, no one is tempted.

But Jack Ma knows that this kind of cheapness is completely a routine of Huanyu Technology.

Looking at the surface, Huanyu Technology is indeed cheaper by one or two thousand.

But in fact, these cheap things only sell a few or dozens of them.

When these pieces are sold out, they bid back to the original price.

This is actually the same as snapping up a Huanyu phone.

Use the low price in the front to attract users. If there are more users, consumers will buy even at the original price in the back.

Of course, Jack Ma has also learned this trick, and the effect is very good.

It's just that Taobao has always been inferior to Huanyu Mall in terms of scale, so there is not much movement.

"It's Huanyu Technology again."

Ma Yun had a headache.

Especially now they can't head-to-head with Huanyu Technology.

In the end, he simply ignored him, and was out of sight and out of mind.

It’s just that Jack Ma wants to stop going to the Huanyu Mall, but news about Huanyu Mall keeps appearing in front of him.

For example, a variety show produced by CCTV that night.

This program is actually advertising for Huanyu Mall.

But this time advertising is not the price, but the logistics system of Huanyu Mall.

One of the most eye-catching parts is that the Huanyu Mall Logistics section delivers a refrigerator to the old forest of Senshan.

Yes.

You read it right.

They don't even deliver the post in this place, but Huanyu Mall did it.

And the goods sent are not small items, but large refrigerators.

You can imagine.

It took nearly two full days for the four people to deliver the refrigerator to the refrigerator.

What concept is this?

Undoubtedly, once such a scene was released, the whole scene exploded again.

"Hype, this is hype."

Ma Yun's teeth tickled with hatred.

He certainly knows that this is the hype of Huanyu Technology.

Also sent to Sen Shan Lao Lin.

Do you think they can't send it to Taobao?

Do not.

Also capable.

But the problem is that it is feasible to send once or twice.

But you try this kind of thing as a normal business.

Don't say it is a Huanyu Technology, even ten Huanyu Technology, they can't do it.

However, whether it is hype or not, viewers in front of the TV like to buy it.

Seeing such a lens, they instantly felt that the Huanyu Mall's service system was extremely good.

This after-sales service not only allows them to quickly establish the trust and safety of online shopping, but also makes them feel that shopping online is more convenient than buying in a physical store. At the very least, they absolutely believe that it is impossible for a physical store to send a refrigerator to the mountain.

Not to mention that they were sent to the mountains. In some remote villages, they didn't send it.

If you insist that he send it, sorry, you have to add money.

"Zhaoxi, don't show me news like this in the future."

Ma Yun said with a green face.

"Uh... President Ma, this is the TV station you tuned in."

Lu Zhaoxi was a little embarrassed.

If you don't want to watch it, Jack Ma will pay attention as soon as he hears the news of Huanyu Mall.

Just as now, when I heard that Huanyu Technology advertised a variety show on CCTV, Jack Ma was transferred to CCTV for the first time.

"Go... do your own thing."

When Lu Zhaoxi was driven out, Ma Yun felt exhausted.

Although he has always felt that b2c is burning money, how can this kind of burning method break if it really burns out?

However, despite thinking so, Ma Yun still has a trace of faith in his heart.

B2c will never do it.

Only c2c is the most suitable for the domestic market.

"Mr. Ma, the homepage of Huanyu Mall has launched a promotion interface."

"Tell me about Huanyu Technology again."

Ma Yun wished to choke Lu Zhaoxi to death.

I say so, but how can I not read the news about Huanyu Technology.

But even though he wanted to see it, Jack Ma still pretended not to care and said, "What's the matter? It's just a promotion interface. Zhaoxi, can you calm down?"

"The problem is, the price of their home appliances is really..."

"What is it really, is it too cheap? Isn't it normal? There are advertisements on TV. You don't know this kind of routine. First make a few low-priced ones, and then attract consumers."

"But…"

"What is it. Zhaoxi, are you too concerned about Huanyu Technology?"

"No, Mr. Ma, the price on Huanyu Mall is real, not a routine."

"Of course I know it is true, and I will definitely sell it to consumers at this price. If it is fake, he will not be accused of death..."

"Mr. Ma, it's not like this... Mr. Ma, or you can enter Huanyu Mall to have a look."

Suddenly he was a little anxious, and Lu Zhaoxi felt that if he let Ma Yun take a look at it himself, he would know.

"What's so nice, really."

Ma Yun glared at Lu Zhaoxi, but still opened Huanyu Mall.

"Look, it's not like that. The price is normal. Although it's cheap, how long can it be cheaper."

"How many units can he sell?"

"Look at this large 1.5P air conditioner. The inventory on it must be only a few dozen units. Whether you can get it depends on your luck."

"Hey, it doesn't seem to be dozens of units."

Open the interface of Gree 1.5P air conditioner, but the reality is not the same as Ma Yun imagined.

The inventory quantity above shows 999999.

990,000 units.

"Why so many?"

If it is to attract people at a low price, then 990,000 units are too much.

Selling so much, they must not lose money.

Gree air conditioners have always been more expensive than other air conditioners. uukanshu.com has a market price of at least 3,000 yuan for a large 1.5P.

Now I have sold it for RMB 1999. How can other home appliance supermarkets be mixed up like this.

Thinking about it this way, he even felt that Huanyu Technology was engaged in routines.

They can't sell at such a low price.

The purchase cost is not enough.

"Zhaoxi, do you think they cheated?"

Ma Yun guessed and said: "Now let's bid for 990,000 units, and when the real promotion is in progress, we will directly reduce to 99 units."

"I'm not quite sure about this. But President Ma, there seems to be a few more words on it, I don't know what it means?"

"Where are a few more words?"

"Look, it says, Huanyu is self-employed."

Pointing to the first few words of the title, Lu Zhaoxi said.