Rebirth of the Entrepreneurship Era
Chapter 313 Value-added Services
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The last class in the morning is a public class. Several classes are held together, and it is not easy to be found if one or two is missing.
When it was ten o'clock, Xu Yiyang quickly slipped out of the school and took a taxi to the telecommunications building.
After arriving at the place, he called Tong Fangquan. After Tong Fangquan told him the specific address, he went directly to the floor of Tong Fangquan's department.
After saying hello to the front desk, the other party took him to Tong Fangquan's office conveniently.
As soon as he entered the door, Tong Fangquan hurriedly stood up and said with a smile, "Xiao Xu is here, hurry up, please sit down."
Xu Yiyang hurriedly said: "Hello, Uncle Tong, I'm sorry to disturb you."
Tong Fangquan smiled and said, "Aren't you here to discuss business? Why bother?"
As he spoke, he said to the girl at the front desk: "Xiao Zhang, make a cup of tea."
"Good manager Tong."
After taking a seat on the reception sofa, Tong Fangquan asked with a smile: "I heard that you have been selected as one of the top ten outstanding young people. I will interview you. How do you feel?"
Xu Yiyang smiled and said: "I'm not in the mood, I don't value these things very much."
Tong Fangquan said: "This title is still very valuable. If you win this title, it will be very convenient for you to do many things in Zhonghai in the future."
Xu Yiyang nodded and said with a smile, "I hope so."
Tong Fangquan saw that he didn't seem to be very interested in the title of Top Ten Outstanding Youth, so he got to the point and asked curiously: "Xiao Xu, you said that your friend has six million users, what does he do?"
Xu Yiyang said: "My friend works on the Internet. I don't know if you have heard of QQ software."
Tong Fangquan frowned: "I seem to have heard of it, but I didn't play that thing."
As he spoke, he asked again, "Is your friend from this company?"
"Yes." Xu Yiyang said, "He is the founder of this company."
Tong Fangquan said in surprise: "That's amazing! Now the Internet is a big hit!"
Xu Yiyang nodded, and said: "Their users are growing very fast now, and I estimate that they will break through 10 million in a few months."
Tong Fangquan's expression froze, and he praised: "The development speed is really fast!"
As he said that, Tong Fangquan hurriedly asked: "You said that you want to set up a value-added service for him, but what kind of service is it?"
Xu Yiyang said: "My idea is to open a mobile QQ service package for QQ users."
Tong Fangquan hurriedly asked: "How to operate and how to promote? He has six million people all over the country, and the business barriers of our provincial and municipal branches are still very strong. The head office is not allowed to sell value-added services across regions. That is to say, If we cooperate, I only have the right to promote to local users through customer service calls, and I don’t have the right to promote to non-local users.”
Xu Yiyang smiled slightly and said: "Although the entrance of this service is placed in China Overseas Telecom, that is, you, I don't think it needs to be designed as a mode that requires telephone promotion to confirm the activation, but it is designed as a user-initiated mode. Actively send text messages to activate the trigger mode. In this way, as long as you open a text message entry for them, his users all over the country will actively use text messages to subscribe to this service from Zhonghai Telecom, and you will not have the trouble of active cross-regional sales gone."
As he said that, Xu Yiyang said again: "And my friend won't promote by phone, I will explain to him and ask him to put all the promotion on the Internet. I don't know if this can avoid the regional business you mentioned barrier."
Tong Fangquan slapped his thigh excitedly: "That's no problem! Just like tobacco companies, tobacco companies do not allow merchants to sell across regions, but they will not prohibit consumers from purchasing across regions. There is no such thing as a situation where outsiders cannot buy cigarettes in Zhonghai. .”
Xu Yiyang nodded and said with a smile: "Then I can rest assured."
Tong Fangquan hurriedly sat up straight and said, "Come on, quickly introduce your business model to uncle!"
Before introducing the value-added business he provided to Fujixun, Xu Yiyang explained to Tong Fangquan,
The mode of operation of QQ.
He said: "Uncle Tong, QQ is an instant chat software based on the Internet. You can understand it as a free Internet short message service, that is, on this, you can send messages and chat with your friends for free."
Tong Fangquan nodded: "I understand what you mean."
Xu Yiyang continued: "However, QQ is not like mobile text messages. Mobile text messages rely on the mobile communication network as the transmission medium and the highly portable mobile phone as the carrying hardware, so it is very mobile and can be sent and received basically anywhere. But the transmission medium of QQ is the network cable, and the carrying hardware is the computer, so it has almost no mobility.”
"That is to say, once QQ users leave the computer, they cannot send and receive QQ messages normally, and can only send and receive messages when they go online again."
Talking about it, Xu Yiyang paused slightly, and said seriously: "So, my idea is that QQ cooperates with your telecommunications company, and we launch a monthly subscription service similar to ten yuan. If a QQ user chooses this monthly subscription service, he will be offline. After that, the QQ messages sent to him will be forwarded directly by the QQ server to your server, and then your server will send them to the user in the form of a text message. If possible, we can also send this The logic is reversed, allowing users to send messages to QQ users through mobile phone text messages.”
"In this way, a QQ user has a highly mobile extension. Even if he leaves the computer and the network cable, he can still receive the information sent by his QQ friends. I believe this is very helpful for QQ users with mobile phones. That being said, the attraction is great."
At this stage, most of the mobile phones do not have the function of installing any software, even if Java is not implemented, the same is true for the Web, and even most of the mobile phones do not have the function of GPRS Internet access.
Under such circumstances, there is no soil for the development of mobile QQ in the normal mode, and it will have to wait at least one or two years before it can be relatively mature.
However, the technology of the SMS service based on the GSM network is already very proficient, so it is completely possible to use the form of SMS to allow QQ and mobile phones to communicate with each other.
Therefore, this is also the core selling point that Xu Yiyang thought of for this value-added business.
Although it may be eliminated by the real mobile QQ in the next one or two years, it is still very OK to use it to earn user information fees at this stage.
Tong Fangquan nodded slightly after listening to his introduction, and said: "I understand, it is an information forwarding service. When the user is not on the network, the information is transferred from the Internet to the GSM network."
"Yes!" Xu Yiyang said hurriedly: "Uncle, your understanding is really strong and very accurate."
Tong Fangquan laughed, and then said with a serious expression: "Xiao Xu, your idea is very good, so that mobile phones and QQ can complement each other, but there is a problem that I have to tell you clearly in advance."
"You say."
"According to the company's current regulations, all third-party SMS value-added services, whether it is an uplink or downlink SMS, we have to charge channel fees on a per-message basis."
"That is to say, if we cooperate with your friend, we can't send unlimited downlink text messages to users, and we will charge a channel fee of three cents at least for each message, and this is a monthly text message delivery volume exceeding There are only 1 million discounts, and ordinary service providers charge as high as six cents per channel.”
"One for six cents?" Xu Yiyang exclaimed, "In this case, the cost for users to collect two hundred messages will be twelve yuan?"
Tong Fangquan nodded and said, "At present, we don't have a partner who needs to send a large number of text messages. Most of the monthly SMS services are one text message per day, such as the weather forecast, and the old almanac we launched before. Smile every day. , one a day, and only thirty downlink text messages a month, you, how many text messages do you expect to be enough for a user a month?"
Xu Yiyang said: "I guess there will be hundreds or even thousands of messages a month! If you really become addicted to chatting, thousands of messages may not be able to stop it!"
Tong Fangquan laughed and said, "Xiao Xu, Uncle, let me advise you that although the panacea is good, it cannot be eaten as food. If you give him too much, he will not think it is a good thing."
Hearing what he said, Xu Yiyang felt that the thoughts in his mind were suddenly clear...
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