Rebirth: Starting from selling water to become the world’s richest man

Amazing advertising slogan!

“The new packaged water will be on the market in three days, and we need to find someone to shoot the commercial before then.” ”

I’ll talk to the TV station, and you can help me with the specific shooting.”

On the one hand, Li Shanshan was busy and had no time. He was going to take care of the filming. On the other hand, he also wanted to test Ye Joey.

“Ah, I have no experience in this area.”

Ye Joey was a little panicked. He didn’t expect Li Xianshan to entrust such an important matter to her.

“It’s okay, you still have me.”

Li Shanshan had just forgotten about placing TV ads because he was too busy, but this did not mean that he did not pay attention to placing ads.

On the contrary, Li Shanshan knows the importance of advertising. A good advertisement can directly take the company off.

“Tomorrow you go to the city to find the best advertising company and tell them that they only have two days to shoot and produce according to our creativity. The time is tight and the task is heavy. If they can complete the task, give them more money.” “Okay

, But do you already have any advertising ideas?”

Ye Joey was very surprised.

It only took more than ten minutes from the time she asked Li Shanshan for advice. She didn’t expect that he could even think of advertising ideas so quickly.

Li Shanshan smiled. After all, he saw too many advertisements in his previous life.

As the saying goes, if you have read three hundred Tang poems by heart, you will be able to recite them even if you don’t know how to compose them.

“Our advertisements don’t require any cool stunts. You take the camera crew to Longshan to take a scene, take pictures of the beautiful mountains and waters of Longshan, and then spend money to hire an actor.” Speaking of this, Li Shanshan looked

at He glanced at Ye Joey.

“There’s no need to hire an actor. It’s just you. Put on makeup and dress up. Then I’ll take a close-up of you drinking Longshan spring water. Finally, put a picture of our new packaged water.” “Boss, isn’t our advertisement a bit simple

? Yes?”

When Ye Joey heard that she wanted to leave the country by herself, she was a little nervous and a little excited, but she still raised her question.

“What we pursue is simplicity but not simplicity. Advertising does not depend on how cool the picture is, nor how long it lasts. The most important thing is whether your advertising words can impress consumers.” Li Shanshan likes other people to put forward their own ideas

. Rather than just obeying.

He continued patiently: “During the post-production of the video, we need to add a dubbing at the end – Longshan Spring water is a bit sweet!” ”

Longshan Spring water is a bit sweet!”

Ye Joey recited it silently three times in her heart, and she was so shocked that she I have never heard of an advertisement that touches people’s hearts so much!

A simple sentence, although the number of words is small, is worth a thousand words. It perfectly directly displays your brand.

Many other advertisements look gorgeous and exciting, but they often make us forget the product brand itself. .

The few words Li Shanshan said first highlighted the subject of “Longshan Spring Water”.

The following modifier “a little sweet” is a modification of the product and brand.

“A little sweet” highlights the many characteristics of Longshan Spring water such as its natural taste, good taste, and health.

Just think, replacing “a little sweet” with any other word would not be perfect.

“Mr. Li, did you come up with this advertising slogan?” Ye Joey asked curiously.

In the past few days, she was getting more and more shocked after spending time with Li Shanshan. She felt that this boss was really capable.

And she really didn’t expect that she could learn so much from the internship job she randomly found during the summer.

Li Shanshan was not afraid of her asking questions, but he was afraid that she would not speak.

At this time, he thought to himself, it seemed that he was fine and had to show her some of his hands.

Only in this way can I tie her to my company and work better for me in the future!

“Of course, I still have many good ideas. You can follow me and work hard in the future.”

Li Xianxuan said calmly.

“Yes, I will try my best to learn from you.”

Li Shanshan smiled slightly and continued: “In general, do as I just said. You can adjust the details. I will leave the advertising shooting to you. Within three days Give me the finished film.”

“Okay.”

After saying that, Ye Joey was busy contacting the advertising agency.

Li Shanshan contacted Longshan City TV station.

He plans to place advertisements during the prime time period at 8 o’clock every night. The advertising fee during this time period is relatively expensive, but the publicity effect is very good.

After all, in this era, after people come home from get off work, the only leisure and entertainment activity is to sit together as a family and watch TV.

The time of 8 pm is exactly when family members sit in front of the TV and chat before the TV series is broadcast.

However, we encountered problems in contacting the TV station.

Under normal circumstances, advertising space needs to be negotiated at least one month in advance.

But now Li’s mineral water will be on the market soon, and there is no time to wait for a month, so at this time, the only choice is Tang Zeguo.

Tang Zeguo made a call to the TV station. In order to support local enterprises, the TV station also gave the green light.

In the end, Li Shanshan bought the advertising space in the prime time period of Longshan City TV station every night for 1,000 yuan per advertisement for a period of thirty days, spending a total of 30,000 yuan.

After discussing the advertisement, Li Shanshan came to his father’s office, ready to explain the money transfer to Li Yang.

“Dad, we just negotiated an advertisement with the TV station. It costs 30,000 yuan. Remember to pay.” “Why is

advertising so expensive?”

Li Yang’s mouth twitched, feeling a little distressed.

“This is quite cheap. In the future, you will know the importance of advertising on TV, and you will make money back sooner or later.”

Li Shanshan knew clearly that the advertising cost of C station was more expensive, but the effect was better.

I won’t consider it for now, but with the development of the water plant in the future, Li Shanshan believes that she will definitely go to C-channel to advertise!

“Son, tell me, at the current pace, how much can we earn per year?”

As the product launch date approaches, Li Yang is now very anxious.

Li Shanshan said calmly: “Specifically, I can’t guarantee it, but now is the explosive period of the industry, and everything is possible!”