Rebirth: Starting from selling water to become the world’s richest man

Longshan spring water is a bit sweet

In early August, the newly packaged Longshan Spring mineral water was officially launched.

After promotion and publicity by the sales department, Longshan Spring mineral water has been put on the shelves in large and small shopping malls and convenience stores in Longshan City.

Although the initial purchase volume was not large, the entire sales department has completed Li Shanshan’s task well and established a sales channel in Longshan City.

On this day, Li Shanshan was not idle either.

On the one hand, he took the sales department employees and started walking around the streets, going deep into the streets of various communities, and began to sell products.

On the other hand, he also specially rented 10 vans, with the body painted with advertisements for Longshan Spring mineral water and red flags on the roof.

Then equip each car with a speaker, repeatedly play Longshan Spring’s advertisement, and then start a carpet promotion in Longshan City.

Overall, the publicity effect is pretty good.

Judging from sales feedback, in just one morning, 200 boxes of water were sold, with 24 bottles of water per box, nearly 5,000 bottles!

After getting the sales data, Li Yang said excitedly: “The sales volume this morning has caught up with the sales volume of our water plant in the previous whole day. It is still the best day!” “It’s not enough. The water

sold in the morning was huge. Some of them were booked before.”

Li Shanshan shook his head slightly, and then slowly said: “I think our sales can increase even more!” ”

According to the latest census results of Longshan City, the city’s permanent population is More than 2 million, if calculated as one-tenth, if each person drinks a bottle of our water every day, the sales volume in that day will be 200,000 bottles.”

Li Yang took a breath when his son said it was so easy.

“Selling 200,000 bottles of water in one day? I couldn’t sell 200,000 bottles in a month before.”

“Dad, you are not brave enough. As people pay more attention to drinking water, sales volume will definitely increase in the future. There will be more and more. The top priority now is to increase the factory’s output.” ”

Well, the workers have been working overtime as per your request, but I’m still worried that I won’t be able to sell it.” “Don’t worry,

dad. , you just take care of the production and leave the sales to me.”

Li Shanshan knew clearly that the advertisement he had asked Ye Joy to contact the advertising company to produce had not yet been aired.

He knew all too well the power of that ad.

After the commercial airs in the evening, the water from the water plant will definitely become a hit!

“By the way, I’ll go to your Uncle Tang’s house for dinner tonight to express my gratitude. I’ve been asking Old Tang for help a lot lately.” After saying that,

Li Yang carefully opened the safe in the office and took out two bottles of Maojiu. .

Li Shanshan grinned. How much Maojiu his father had collected? It felt like he couldn’t finish it no matter how much he drank.

In the evening, Li Shanshan’s family of three came to Tangze Country. Li Yang carried two bottles of Maojiu, and Li Shanshan carried two boxes of mineral water.

“Brother Shining, you finally know how to come here.”

After Tang Zexue opened the door, his pure and bright eyes never left Li Shining.

“Xiaoxue, long time no see.”

Putting down the two boxes of water, Li Shanshan took a breath and continued: “I have been really busy recently. Today, the new product is launched, so I can take a breath.” “Well, I heard what

my dad said. , But no matter how busy you are, you have to pay attention to your health. Brother Xingxian, you are already tired and thin.” ”

Yeah, I’m fine. Look at me climbing the stairs with two boxes of mineral water in my arms, without even taking a breath.”

Li Xianxian’s expression did not change . He said without a beating heart.

At this time, Tang Zeguo also came out of the bedroom. Seeing his daughter caring so much about this boy, he always felt like his own cabbage was being eaten by a pig.

“You kid is quite capable of doing things. Even I know that your mineral water is on the market today.”

Tang Zeguo looked at Li Shanshan with a smile and said.

“Thank you, Uncle Tang, for your concern.”

Li Shanshan was quite curious. His father had never told Uncle Tang about the water plant before he came, so which salesperson could place the advertisement to Old Tang?

You must know that Tang Zeguo is the top leader in Longshan City. Such a person has many things to do every day, but someone can advertise for him. Such a salesperson has a future!

“Mainly it’s your promotional truck. It drives around with the horn on. I can hear it sitting in the office.” ”

Hahaha…”

When the two families heard about the promotional truck, they both laughed. Tang Zexue couldn’t help laughing.

“I don’t know who taught him this, but the whole Longshan City probably knows about this kid’s behavior.” Li Yang looked at his son and said.

“Ahem, it doesn’t matter whether the cat is black or white, as long as it can catch mice, it is a good cat.”

Li Shanshan knew in his heart that decades later, this kind of propaganda method would be a bit backward and a bit disturbing to the people.

But in this era, the effect of using this kind of promotional vehicle with loudspeakers is not very good.

“You’re right. Now your water plant needs to do more publicity. If it can produce results, it’s good.” Tang Zeguo still agreed.

“By the way, Uncle Tang, I brought you two boxes of mineral water today. After you drink it, you can also help promote it.” ”

This guy, I just complimented you and started making demands. But if your mineral water is really good, I will I’m here to help you promote it.”

“Okay, Uncle Tang, I’ll give you a few more toasts later.”

At this time, the two families also sat around and started eating.

The three of them drank two bottles of Maojiu. The meal lasted until nearly 8 pm. Tang Zexue went to the kitchen to prepare honey water for them to sober up.

In this era, people usually don’t have much entertainment activities. The biggest fun for the whole family is to stay in front of the TV and watch TV dramas.

The Tang family and Li family are usually like this. Every night at 8 o’clock, it is the time for the family to watch dramas.

Tang Zexue turned on the TV on time, and then a piece of soothing music came out.

What appeared on the TV screen was a towering mountain peak standing between the sky and the earth, with clouds and mist rising upwards from the valley like a tide, as vast as the sea.

The entire mountain peak flickers in the clouds and mist, like a fairyland on earth.

At this time, the camera zooms in, and you can see clear spring water flowing in the valley, converging into a stream. The water is so clear that you can see the sand and gravel on the bottom of the river.

Beside the clear stream, there was a beautiful girl with beautiful peach blossom eyes. She held a handful of spring water in both hands and took a careful sip.

At the end of the screen, a picture of Longshan Spring mineral water appeared, along with a nice voiceover.

“Longshan spring water is a bit sweet!”

…

“Holy shit, this turns out to be an advertisement?”

“So advertisements can be shot like this?”

“What kind of water is this? Why haven’t you heard of it before?”

“Longshan spring water , a bit sweet? I’m going to buy a bottle to try it tomorrow!”

At the same time, countless people who saw this advertisement exploded.

This advertisement directly subverts people’s perception of advertising.

You know, the advertisements in this era are all scripted and repeat the effect of the product.

In fact, this is difficult to resonate with people, especially when watching dramas, the most annoying thing is when advertisements appear.

In the previous life, when Li Shanshan was watching dramas, he specially signed up for a membership in order not to watch advertisements.

Later, I didn’t expect that after becoming a member, there would be member-exclusive advertisements. Li Shanshan was so angry that she swore that she would not buy any product recommended by the advertisements!

But this advertisement is really different. There is only one sentence in the entire advertisement – Longshan Spring Water, a little sweet!

On the contrary, this aroused the curiosity of consumers.