Rebirth: Starting from selling water to become the world’s richest man

Registered Trademark, Crazy Training

After half a month of preparation, the water plant now looks brand new.

First of all, the trademark application for “Longshan Spring Mineral Water” was successfully registered, which shows that there is someone behind it.

Tang Zeguo, the city’s top leader, has greeted various departments and now Longshan City fully supports the development of enterprises.

This saves a lot of time. It can be said that wherever I go, someone gives me the green light, and the trademark and other approval procedures are completed smoothly.

Next, the packaging production line of the water plant was completely updated, and the new packaging was designed completely according to Li Shanshan’s ideas.

Above the trademark is the shape of a continuous green mountain range, which represents Longshan and is also the source of Longshan Spring.

In terms of color, green is often used as a symbol of environmental protection, vitality and pure nature.

The mountains with green background give people a feeling of environmental protection, safety and nature.

Below the trademark are the three words “Longshanquan” in red.

Red is often visually stimulating and its content is eye-catching.

From an overall perspective of the logo, the contrast between green and red is impressive.

As a whole, the trademark gives people a simple, easy-to-understand, and distinctive feeling, making it clear at a glance. Putting it on a shopping mall shelf will definitely attract the attention of consumers.

After finishing the trademark matter, Li Shanshan had no time to rest and continued to hold meetings with the sales department employees.

During this week, Li Xianxian spent a lot of time training them.

At the beginning, some employees relied on their sales experience.

When Li Shanshan, who was younger than them, came to train, he didn’t say anything on the surface, but in his heart he was dismissive.

However, with more than 20 years of experience and experience, coupled with his mature temperament, Li Shanshan successfully brainwashed them.

Now when these employees see Li Shanshan again, their eyes are full of admiration.

Ye Joy felt the deepest. She went to university in the imperial capital and her academic performance was very good.

As a student majoring in business administration, she has studied many internal management cases of companies, but she feels that many of the successful cases in books are not as good as those of the young people in front of her.

In just one week, this small team of thirteen people has already inspired their fighting spirit and wolf nature!

The so-called wolf nature refers to transforming the wild, cruel, greedy and violent characteristics of the wolf into a fighting spirit and applying it to work.

Wolf culture is a kind of corporate culture.

It mainly emphasizes the spirit of innovation and tenacious fighting spirit, and is an active pursuit of the rules of survival of the fittest in nature.

By optimizing the collective crisis awareness, we can survive and develop under limited or disadvantaged environment and resource conditions.

This mental state has infected everyone. Now everyone in this team does not want to fall behind. After training during the day, they will unconsciously research the market at night.

Everyone is holding their breath and preparing to work hard once the product is launched.

Li Shanshan was also very pleased to see how hard the employees worked.

In my previous life, I watched videos on the Internet every day and watched a lot of marketing accounts. Now I can learn and use them, not to mention, the effect of fooling people is pretty good.

“Remember, the most important point when we promote is to emphasize that drinking our water is healthier than other water!”

Li Shanshan gave everyone some time to digest, and then continued: “Everyone, please pay attention, because of this promotion Slogans can easily cause disputes, and the company officials will not admit it openly.

However, when you sell them, you can compare them.”

In fact, Li Shanshan knew clearly that there was no one that was healthier, mineral water or purified water. Conclusion.

But relatively speaking, mineral water is more natural and rich in trace elements that are beneficial to the human body. It can also be said to be healthier to drink.

“In addition, we have divided our respective areas of responsibility. Starting tomorrow, you will go to densely populated streets or communities to visit and promote. If you are interested in ordering water, you can leave your phone number in advance.” “Also, you must learn how

to Tell a story.”

“For example, there is a 6-year-old child in a certain community who has been in poor health since birth and always gets sick every year. But since his mother changed the drinking water at home to Longshan Spring mineral water, the baby’s health has improved. I will never get sick again.”

“Or, a man in his seventies, who has been drinking Longshan Spring mineral water for a long time, has no more soreness in his waist, no more pain in his legs, and can climb up to the sixth floor in one breath!” When he said this

! , everyone couldn’t help laughing.

Although the story sounds incredible, some people really believe it!

“Okay, our one-week training is over, and now it’s time to test the results. I hope everyone can work hard together!” Li Shanshan said at last.

“Come on!”

Thirteen employees in the sales department shouted together.

…

After the training, everyone else left, and Ye Joy found Li Shanshan alone.

After this week of contact, she had a new impression of Li Xianxuan.

She originally thought that she had professional knowledge and was considered outstanding among her peers, but through contact with Li Shanshan, she discovered that there are people outside the world.

“Maybe it would be good to work with a boss like this all the time?”

The idea that suddenly came to her shocked her.

“What’s the matter?”

Li Xianxian looked at the other party, thinking in his mind, how to change her from a short-term worker to a long-term worker?

After this period of contact, Li Shanshan found that she had excellent professional knowledge and strong learning ability. It’s hard to find such good-looking and talented employees!

“Mr. Li, I have learned a lot in the past few days of training, and I am very confident in the new products our company is going to launch. However, regarding publicity, I actually have a suggestion to share with you.” Ye

Joey Said very politely.

“You’re welcome. If you have any questions, just tell me.”

Li Shanshan was trying to build a good relationship with her and bring her to his company in the future. Now she is taking the initiative to give suggestions, which is a good sign.

“I think we can increase the budget and run an advertisement on the TV station, so the publicity effect will be better.” Ye Joey said slowly.

After listening to Ye Joey’s words, Li Shanshan suddenly reacted.

I was so busy training that I actually forgot about the promotion method of “appearing on TV”.

I have been too busy recently. In the early days of starting a business, Li Shanshan had to practice it personally, so it was inevitable that he would neglect some things.

In addition, in the past life, with the popularity and development of the Internet.

The traditional TV industry has been greatly impacted, and young people no longer watch TV.

Everyone uses mobile phones and computers every day, so Li Shanshan ignored the idea of advertising on TV.

But in this day and age, television is the mainstream!

It is really important to place a good promotional advertisement on the TV station.

Seeing Li Xianxuan frowning and lowering his head in silence, Ye Joey felt as if he had said something wrong?

“Mr. Li…are you okay?”

Li Shanshan came back to his senses, looked at the other party and said with a smile: “Thankfully you reminded me, otherwise I would have ignored this matter!”

In fact, in the end, Li Shining must also be able to think of going to TV stations to advertise.

But that might have delayed the best publicity time, so he was really grateful to Ye Joey for the reminder.