Rebirth: Starting from selling water to become the world’s richest man

Repackaging! longshan spring

After returning home in the evening, Zhang Jing cooked a table of dishes to celebrate the successful cooperation between the two men.

While Li Yang was drinking, he said to Zhang Jing: “My son is now successful, and he has saved the family half a million yuan as soon as he opened his mouth!”

His mother, Zhang Jing, is a middle school teacher and usually doesn’t care much about the factory.

In the past few days, I have seen the father and mother go out early and come back late to discuss projects, but I didn’t ask much. Only now did I know that my son is really promising.

Zhang Jingle grinned from ear to ear and said to Li Shanshan with a smile: “It seems that my son is quite talented in business, but he can’t be proud. He usually has to learn more from your dad.” Li Yang felt a little embarrassed when he heard this, thinking that he has been very busy recently

. It was my son who came up with the idea, and I really didn’t teach him anything.

But on the surface, Li Yang still said to Li Shanshan seriously: “Well, you still have to learn from me.”

Li Shanshan almost couldn’t help laughing, but his heart was very warm.

In my previous life, I was rebellious when I was young and rarely communicated with my parents. When I grew up, I rarely went home and had no opportunities to communicate.

This warm feeling now is very real!

After dinner, Li Shanshan and his father came to the study.

Li Yang said: “Son, we have captured the mineral spring, and the next step is to invest in equipment for mining. I calculated that it will cost a lot of money.” After hearing this,

Li Shanshan slowly shook his head.

“Dad, these are not the most important things. The money should be spent on more critical places.”

Upon hearing this, Li Yang couldn’t help but said: “Son, aren’t we taking the mineral spring just to mine it as soon as possible? Is there anything more important? ?”

Li Shanshan said unhurriedly: “First of all, it is to repackage!” ”

Now that we have won the mineral springs, we can’t package them as casually as before. We have to operate them as a brand!” ”

As for mining the mineral springs, for the time being It’s completely unnecessary. As far as I know, the water our water plant is drawing now is the water from Longquan Mountain. Isn’t that natural mineral water?” Li Yang was a little confused after hearing this. He would not be able to turn

this corner for a while and did not dare to He said confidently: “So, we can just change the packaging and sell it?” ”

Yes, otherwise.”

Li Shanshan continued to add: “If we change the packaging, we also need to change the name. I have already thought of the name, let’s call it Long Mountain spring!”

“Longshan Spring?”

After hearing the name, Li Yang thought about it carefully, nodded and said, “This is a good name, so what we will produce in the future is Longshan Spring mineral water?” ”

Well, now everyone We don’t have trademark awareness yet. Let’s register this trademark in advance to prevent people from counterfeiting it in the future.” “

I have also thought about the trademark pattern. The top is the shape of a continuous green mountain, which symbolizes Longshan, and the bottom is the three words Longshanquan in red fonts. .”

“From the overall perspective of the trademark, the contrast between green and red is impressive. It not only reflects the environmental protection characteristics of its products, but most importantly, it attracts attention.” Li Shanshan recalled carefully

, This seems to be the case with Longfu Spring, which was very popular in the previous life.

“Okay, I’ll find someone to make it according to your idea, and we’ll register the trademark as soon as possible.” Li Yang said excitedly.

Li Shanshan slowly continued: “Dad, have you ever thought about how much the price of this bottle of water is?” ”

Well, we now sell a bottle of water for 1.5 yuan. After repackaging, in order to gain popularity, How about we make small profits but quick turnover and price it at 1 yuan?”

“Just because of the name of the mineral water, 2 yuan is no problem!”

Li Shanshan said firmly.

Li Yang was a little surprised. The same thing was sold in a different package and the price increased, which broke his cognition.

“Son, isn’t the price a bit high? Is there a market for it?” ”

First of all, we have to change the packaging and spend more money on publicity.” ”

After all, our mineral water is different from what’s on the market. Our pure water is different, we need consumers to recognize our water.”

Li Shanshan continued while looking at his father’s surprised expression.

“We want the public to know that our water is natural mineral water from Longshan Mountain. It is rich in potassium, calcium, sodium, magnesium and other natural mineral elements needed by the human body.” “The most important thing is to promote it and drink it for a long time

. Our water is good for the human body!”

“I have thought about the slogan. Longshan Spring is not a company that produces water, but is just a porter of nature!” … ”

Listen

to what you say, this Isn’t this water like fairy water? I want to drink it every day.”

Today’s impact on Li Yang was a bit big.

I didn’t expect that a bottle of water has so many skills. Listening to my son’s words is better than selling water for ten years.

“We want consumers to become dependent on our mineral water!” ”

Of course we must firmly grasp the quality. Only good quality is the long-term way to make money.”

Li Shanshan knows the importance of quality.

I don’t know how many companies have collapsed overnight because of quality problems.

There are also many companies that have gained public recognition because of their strict quality control.

Li Shanshan still remembers the story about Brother Hai smashing the refrigerator.

A customer wanted to buy a refrigerator, but many of the refrigerators he chose had defects.

Later, Brother Hai sent people to inspect all the more than 400 refrigerators in the warehouse and found that a total of 76 refrigerators had various defects.

At that time, the price of a refrigerator was more than 800 yuan, which was equivalent to an employee’s annual income.

Brother Hai called the workers to the workshop and asked what they should do.

Most people suggested that it would not affect the use and could be dealt with cheaper for the workers.

Brother Hai said: “If I allow these 76 refrigerators to be sold, it will be equivalent to allowing you to produce 76 more such refrigerators tomorrow.”

He announced that all these refrigerators would be smashed, whoever did it would be the one to smash them, and he picked up a big Hammer personally hit the first hammer!

Since then, Haixiongdi has gradually occupied the market with its excellent product quality.

The refrigerators used in Li Shanshan’s home are all Haixiongdi refrigerators.

This shows the importance of product quality.

“Don’t worry, I’m not as good as you in terms of publicity, but the quality of our water is absolutely excellent.”

Li Yang is very strict about quality control.

It’s okay if you want to make money, but you can’t have a product that doesn’t pass the test.

Cutting corners just to make money is really heartless.

The father and son reached an agreement in this regard, and it was agreed that Li Yang would specifically control the quality of the products in the future.

Li Shanshan knew very well what his father’s advantages were.

At present, only my father can control the factory, and I don’t have this prestige for the time being. Even if I can keep my face, the employees will only follow the rules.

So after the two men discussed it, Li Yang took charge of production and financial work.

These two aspects can be said to be the top priority of the company, and only Li Yang can suppress this group of people.

Li Shanshan is mainly responsible for sales and publicity.

He wants to open up the market and promote the Longshan Spring brand!