Rebirth Turn of the Century

In the middle of the night on September 9, 2001, 50 11-ton heavy-duty trucks rumbled out of the Tesla Industrial Park in Pingchang District, Beijing, and drove on the dark streets. The headlights of the car shot out dazzling lights, forming a sea of ​​light, which was spectacular. After entering the highway, the convoy gradually dissipated in all directions. At this time, the morning sun is already slightly dew in the east.

The last stop of Tesla's brand new Tpod - planting flowers in the North China region, will finally start to distribute goods in the whole region before it goes on sale.

With only 50 trucks, given the current popularity of TPOD, it is foreseeable that hunger marketing will take place not only in North China, but also in the whole world.

2001, September 10th, at 6:00 am.

Wangfujing Tesla Super Flagship Store has a queue of 130 meters.

CCTV goes into battle!

Following the time difference, when Teslas around the world usher in store openings, it is believed that major mainstream media around the world will also be on stage.

In any case, although Tesla's new generation of Tpod Classic products are released simultaneously globally, they are based on Beijing time, that is to say

Planting flowers first!

"Hello host, hello viewers, I'm Cheng Ming, a field reporter from CCTV, and I'm at the intersection of Wangfujing Street and Jinbao Street in Beijing, and behind me is the world's No. A Tesla super store (super retail store)."

"Now, the line outside the retail store has reached 100 meters away. At the front of the line, several customers are packing tents, sleeping bags and other items. Many of them came here last night."

"At the entrance of the retail store, more than a dozen Tesla employees are busy, putting bread, ham sausage, mineral water and other food in plastic bags. After a while, they will distribute breakfast to customers in line. I believe that for these For the flower planting customers queuing up, this will be an unforgettable consumption experience."

"Now, audience friends, please follow me into the preview of this super flagship store."

"A lot of friends may already know a lot about the appearance of the Tesla retail store. In Wangfujing, Tesla still uses a large floor-to-ceiling special glass as the exterior wall, coupled with the red Tesla logo, which is as fashionable and futuristic as ever. The fusion of this style is unique in the world."

"Right now, the staff in the retail store are also in the final stages of preparations before opening. They are sorting out bags of brand new red Tesla T-shirts, and before 11 am today, as long as customers who enter the retail store, whether shopping or not, , can receive a T-shirt as a gift for free.”

"Wangfujing Tesla Store is divided into three floors, and it is the first Tesla retail store in the world to use a three-story spiral glass staircase."

"There are two floors on the ground. The first floor is the Tesla product sales area, selling Tesla products, but we have not seen the new generation of Tpod that is popular all over the world. The second floor is for 360-degree customers.

The customer bar of the Wangfujing store is the only 360-degree customer bar in the world. Customers who participate in the personal training program can communicate with the staff directly face to face, so that the staff and customers of the customer bar can stand side by side, as if friends are solving problems. Tesla members can enjoy one-on-one service by appointment, and there are also unique training courses on different topics, allowing customers to easily change from Tesla beginners to professional users.

The basement floor is the accessories sales area, which is also the Tesla Store that sells the most accessories in the world.

Audience friends, Wangfujing Tesla Store will open on time in 2 hours and 25 minutes. At that time, I will pay attention to the grand opening of this Tesla super flagship store with everyone.

Now, let's interview customers in line and hear what they have to say. "

"My husband is unreliable, don't give me Tpod, looking for a diamond king. Little girl this year"

"I am an employee of an advertising company, and I am also a digital product enthusiast. The reason why I came to line up to buy today is not only to experience Tpod, its new ecosystem and Tesla's perfect service for the first time, but also I want to see the last main advertisement in the legendary Tesla Tpod announcement plan.

After all, for the advertising industry, every advertising plan made by Zhao Song is worthy of our repeated and in-depth research. "

"Stylish sense, super high return rate, good service, high sound quality, large capacity, can store a lot of songs, and I see that there are more and more high-quality genuine songs on the sound field.

Best of all, they're completely free!

I can't think of a reason not to buy it! "

"Hello, comrade reporter. My surname is Sha. I am a retired worker who lives in the Hutong of Xidan North Street. The reason for queuing up early is to give my granddaughter a Tpod. After all, I have been attracted to it for a long time.

Let’s take a look at the performances along the way. In the past two years, I have watched many performances in Xidan store, and they are all very exciting. "

"."

At 7:00 in the morning, there are still two full hours before Tpod's world premiere. The team length: 280 meters.

Island country, Ginza, Tokyo.

In the Tesla Store with the same decoration style, Wang Qin, who was combing her bun hair, poked her head out of the store furtively. When she saw the long queue outside the gate, she quickly retracted her neck and sighed with her cute tongue out. :

"There are so many people."

"Is there as many people as our concert?"

Zhou Jiannan next to him laughed.

"That's different!"

Wang Qin shook her head quickly, "Although our Twelve Women's Band is not bad, this is Tesla."

"."

This is Tesla.

After listening to Wang Qin's words, the other 11 girls next to her did not refute.

In the island country, the Twelve Girls Band is very popular, their album sales are hot, and tickets for their concerts are hard to find, but this is Tesla!

The huge publicity plan was jointly implemented by the two major international groups, almost all of the top ten record companies in the world participated, and all the top traffic stars joined the battle.

In the island country, the Twelve Girls Band will be the only artist combination to play in the Tesla Store.

Dressed in Tsing Yi, dyed with a tree of youth,

The moonlight on both sleeves tells the peerless elegance.

Twelve girls dressed in Haitian Xiangyun stood in the Tesla Store in Ginza, and under the intoxicated eyes of countless shop assistants from island countries, they were magnificent.

Auspicious clouds all over the sky, river cliffs and sea water, colorful clouds all over the sky, the overall color is based on gray, with yellow sea waves and red bat swallows, highlighting the magnificent palace design concept of Haitian auspicious clouds, so that twelve girls show a unique charm of the East beauty of.

They held erhu, guzheng, and various ancient oriental folk music. After 1 hour and 50 minutes, they arrived at Ginza, the most prosperous intersection in the East.

Boya Absolute String Broken Lyra

Twelve Music Square pleases everyone.

America, Fifth Avenue, New York.

Under the night wind with the residual heat of the day, a lonely figure bent over and panted in front of the shop whose lights had been turned off.

Sweat dripped down, soaking the collar and making the tight black dress transparent.

After wiping off her sweat again, Hao Ying stood up straight and looked towards the brightly lit shop not far away.

There, the busy shop assistants could be vaguely seen. Outside the shop, tents were lined up neatly, extending to the end of sight and disappearing into the darkness.

Feeling her heartbeat gradually calming down, Hao Ying took two deep breaths, gritted her teeth and walked towards the dark shop.

This is the mysterious auspicious cloud pattern store, which is specially opened for chicks in Beijing on this dark night, just because its first-floor structure is exactly the same as the Tesla Fifth Avenue store.

Hao Ying has been walking back and forth here for more than two hours. The typhoon, standing position, footstep size, face tilt angle, hand-held microphone height, and mouth opening and closing are all the content of her training.

Thirteen hours and twenty-five minutes later, she will appear at the Tesla Fifth Avenue retail store and sing to countless consumers. At that time, the nearest audience is only two meters away from her, so, for Live effect and personal image, she will wear high heels up to 14 cm debut.

The current effort is to show the most perfect self at that time.

because

That's Tesla!

The huge publicity campaign with a record-setting budget began a month ago.

In Zhao Song's words: "I can let consumers around the world say that they can't buy Tpod, and I can't let them say that they don't know this epoch-making product!"

The publicity budget of hundreds of millions of US dollars indicates that under the long list of live singing stars, in addition to Hao Ying and the Girls’ Twelve Band, there are countless heavyweight emperors and empresses who will appear all over the world:

Madonna, Britney Spears, Christine Aguilera, Ricky Martin, Al-Namm, Tinkerbell, Helena Sega

And Hao Ying will be the only oriental face that Tesla will sing live in Europe and America.

"Report to the command team. This is the J Guomen Station of the subway. Five minutes ago, the passenger flow from Line 2 to Line 1 suddenly increased. Random information collection shows that most of their destinations are Wangfujing."

"Report, this is Xingmenzhan of Subway F. The cars of Line 1 are already full, and the subway staff have taken measures to limit the flow of transfer channels."

"This is the Xida W Road bus station. At present, there are already queues at four bus stations passing through Chang'an Street. The carriages are full. Again, all the bus carriages are full."

"This is the Jianguomen Bridge. The traffic flow on the ramp is very obvious. Please pay attention to the commander."

"."

"Here is the command group. According to the preliminary results of experts' prediction, the number of visitors to the Wangfujing store will reach more than 100,000 a day today!

Now, I order: the big opening show is cancelled, and the welcome event goes ahead.

Zhongguancun, Bainaohui, Industrial Park, and Xidan each dispatched 10 shop assistants to reinforce Wangfujing. "

"Attention Pyeongchang Industrial Park, the No. 17 assembly line will stop immediately!

Ten minutes later, the 5th bus will be waiting at the gate of the park. All employees are asked to change to Shanghai Tianxiangyun and reinforce Wangfujing!

I am Ding Tao, and I would like to stress it one last time. Please cooperate with the government staff and armed police on site to maintain order on the site, ensure the personal and property safety of all consumers, and never allow any safety accidents! "

"I'm Xu Xinfei, director of Tesla's guest labor department, temporary store manager of Wangfujing Super Flagship Store, the grand opening ceremony is cancelled, please welcome the ceremony staff to be in place.

Welcome, please confirm the location of the first female customer. "

"Report to the store manager, the first customer in front of the queue is a woman."

".age?"

"Around 25."

"Okay, please get the performers ready, please welcome the welcome staff, get ready, count down ten minutes, and start."

"clear."

"yes."

Beijing time, 8:20 am.

Outside the Tesla store in Wangfujing, the queue is 680 meters long.

The armed police are dispatched!