reborn industrial empire

Chapter 425: Stirring up wind and rain

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At this Paris Auto Show, the biggest winner is Huayang Power from China. Now it seems that in every auto show, as long as Huayang Power participates, they may become the biggest winner.

This is of course related to Jin Xiaoqiang's R&D and design strategies, because it is his understanding of cars ahead of this era that allows Huayang Power to stay ahead of other large car companies every time.

This Paris Auto Show is no exception. In addition to grandly launching the supplementary models of the Qoros series, they also launched a brand new car series, the K series.

This high-pressure direct-injection model developed for the civilian market has become the darling of the market with its excellent appearance design and excellent new energy-saving powertrain as soon as it was launched, winning over many consumers almost effortlessly.

love....

Please see below the detailed report from our reporter...

There is no doubt that with the help of Huayang Power's powerful golden bullet offensive and its public relations capabilities, the news that Huayang Power made a splash at the Paris Auto Show has once again appeared on China's most important program, news.

Quick broadcast.

This is equivalent to another advertisement for Huayang Power, and on the day the Paris Auto Show ended, Huayang Power's K-series models were officially launched globally.

This time Huayang Power's domestic launch is different from before. The new models they launched before were all unveiled at large auto shows such as the Beijing Auto Show, Shanghai Auto Show, Frankfurt Auto Show, and Paris Auto Show.

As for the launch of Huayang Dynamics' K series in China, Huayang Dynamics is also innovative and plans to hold a large-scale touring exhibition across the country.

It covers almost all medium-sized cities across the country, that is, provincial capital-level cities, or economically developed cities.

After all, compared with Beijing and Shanghai, there are economically developed cities like Guangzhou and Shenzhen across the country, as well as large second-tier cities such as Chongqing, Wuhan, and Ningbo that are developing rapidly.

Huayang Power also pays special attention to such a market. After all, not all consumers have the conditions to go to Beijing or Shanghai to attend the auto show and see all the models of Huayang Power with their own eyes, and not all consumers have time to go there every day.

Huayang Power has set up 4S sales centers in various cities to view cars.

So this time Huayang Power has specially organized a nationwide tour to bring the auto show to you.

The event lasted for one month, and the country was divided into North China, Northeast China, Central China, Southwest China, Northwest China, South China and other regions. Huayang Power took the lead and major dealers from all over the country participated to complete this large-scale exhibition tour.

In fact, it is nothing more than a nationwide tour to let other people who are interested in Huayang Power, or those who don’t know much about Huayang Power, deepen their understanding of Huayang Power.

In fact, it can be regarded as a disguised form of customer group cultivation, and they also took advantage of this opportunity to significantly reduce the prices of some models, or give away large gift packages, and launch various preferential activities.

Its purpose is to further increase the sales of Huayang Power across the country, try its best to occupy the market share, win the love of consumers, cultivate consumers with higher loyalty to its Huayang Power brand, etc.

The reason for holding such a large-scale event is that after Jin Xiaoqiang returned from France, Zeng Jianxin sent him Huayang Power's nationwide sales report so far this year.

Originally, according to Jin Xiaoqiang's estimate, Huayang Power could sell 600,000 vehicles nationwide this year, which would be considered good. The sales plan they formulated at the beginning of this year was to sell more than 600,000 vehicles nationwide.

But this was only the beginning of October, and Huayang Power had already completed its task ahead of schedule, selling more than 600,000 vehicles nationwide.

You must know that this is 2005, an era when China's automobile market has just begun to falter, and it is not an era when it will suddenly become the world's number one automobile consumer market five years later.

We must know that last year's sales champion Volkswagen, even if the total sales of FAW-Volkswagen and SAIC-Volkswagen were added together, it did not exceed one million vehicles.

The combined sales volume of the two companies is only over 800,000 vehicles, and this is the result of adding all models together.

And if we look at the original historical trajectory, this year is also the period when China's economy has entered a period of consolidation and transformation. In the original history, this year was the year when China's automobile consumption was at its lowest. Many car companies were not optimistic about the market.

Have a very pessimistic attitude.

But it was precisely because of the unexpected appearance of Huayang Power two years ago that the situation in the automobile consumer market was disrupted. First of all, their three-guarantee commitment was equivalent to giving consumers reassurance, and the product quality of Huayang Power was

After more than two years of market testing, it is indeed not inferior to foreign cars.

As a result, with the word-of-mouth spread among consumers, Huayang Power's high-quality reputation has already meant it will surpass Volkswagen's legendary car.

Secondly, they have continuously launched new models that are not inferior to the standards of large international automobile manufacturers, and they have also achieved that in terms of appearance and powertrain of the car, they are not inferior to large international automobile manufacturers, and some products are even better than those of large international automobile manufacturers.

Much better than them.

The third point is that Huayang Power's products have good quality, high technical content, and beautiful appearance, but they are not expensive. Compared with joint venture cars or imported cars of the same level, the price is really the most affordable.

For a time, Huayang Power won the title of the most cost-effective and most trusted product by consumers.

These have become the capital that supports the Huayang Power brand to rise against the trend, and also tampered with the historically poor performance of national car sales in 2005.

Huayang Power's strong performance has also stimulated the development of many midstream and downstream companies in the automobile industry, and it is precisely because of Huayang Power's strong performance that it has triggered an upsurge in competition among Tianchao Automobile this year.

Because Huayang Power is so dominant in the market and one of the largest players, many joint venture car companies and foreign car companies are frightened, walking on thin ice, and have introduced new cars one after another, and have brought forward new cars that they originally planned to introduce to China a few years later.

Introduced into the country.

Or it is to upgrade the technology of existing vehicle models to achieve the goal of competing with Huayang Power's technology at the same level.

And in order to cope with Huayang Power's market reputation of high quality, low price, and best value for money, car companies such as Toyota, Honda, and Volkswagen have all joined the price war.

As a result, the people who get the most benefits are of course the common people, and it also stimulates car consumption throughout the year.

Originally, it should have been the bleakest year in the history of automobile consumption in China, but instead it became extremely bleak because of the emergence of Huayang Power.

The leading models of Toyota and Honda, the Camry and Accord, have seen huge price cuts. Originally, even if the prices of these two models were reduced in their original history, they were never less than 200,000 yuan, but now they have fallen below 200,000 yuan across the board.

Two hundred thousand.

As for Volkswagen's models, they were originally clamoring for price reductions, but now they can't bear it anymore and have quietly begun to reduce prices. Santana and Jetta have been completely reduced to low-end models, with prices around 100,000.

As for their flagship mid-sized car, the Passat, it has quietly made several price cuts as if half-hiding its face. The current market price has dropped below 200,000. Compared with models such as the Camry and Accord, it only maintains a few price points.

A floating range of a thousand yuan or even a few hundred yuan.

In the past two years, the Chinese market should have been nourished, but South Korea's Hyundai and Kia, two car companies that have grown wildly, have been completely forced by Huayang Dynamics and have no room for survival.

They have now lowered their stature and turned to enter China's low-end market. The Hyundai Elantra originally started at 130,000 yuan, and the Sonata started at 150,000 yuan, but now it has dropped to around 100,000 yuan, and Kia's Cerato is not much better.

go.

Because of their finer workmanship than domestically produced cars and the fact that they are equipped with automatic transmissions, Hyundai and Kia are doing well in the low-end market.

Domestic independent car companies that originally occupied this position, such as Ricky, Li Ji, and other car companies, also stepped up their cooperation with Huayang Power and began to increase efforts to develop new models, and all started from Huayang Power.

Bian ordered a 4-speed automatic transmission to match the power of their engine.

Such fierce market competition and sudden changes can be said to be extremely sudden. No one would have thought that a car manufacturing company that was only born for two years could actually rise at such a speed in the Chinese car market and win the majority of the market.

The hearts of consumers have caused so many storms.

There were originally some large state-owned automobile manufacturing companies in China. They were very dissatisfied with the sudden appearance of a company like Huayang Dynamics, disrupting everyone's jobs. There were even rumors that several big bosses were planning to join forces.

Reported to the Ministry of Industry and Information Technology, intending to impose some sanctions on Huayang Power.

But what the higher-ups saw was the economic vitality brought by a private company like Huayang Power. The emergence of this car company just broke the economic dilemma caused by the corruption in the previous two years.

It has brought such a strong growth momentum to the Chinese economy, which was originally planning to awaken the economic transformation. These are surprises beyond the plans of those in power.

So how could the upper management block such a company that can bring surprises to everyone for the sake of some incompetent companies?

Such enterprises should not only not be banned, but should be praised. If more such enterprises appeared, wouldn't this be a blessing for the Chinese economy?

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