reborn industrial empire

Chapter 442: The low-end car market is in danger

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After coming out of the Machine Tool Research Institute, Jin Xiaoqiang's heart dropped. He hadn't paid much attention to this research institute for so long. He didn't expect Zhang Hainan to be a down-to-earth person.

Although their research on machine tools is still at the most primitive and elementary stage, being able to achieve this step in just over a little while made Jin Xiaoqiang feel very happy.

Although there are still problems such as ball screw bearings, servo AC motors, and continuously variable transmission waiting for them to solve in the future, but as long as Zhang Hainan can maintain such a serious and down-to-earth attitude, then

Making a breakthrough and being able to manufacture your own high-precision CNC machine tools is just a matter of course, and it will happen sooner or later.

That night, Jin Xiaoqiang had a very good sleep. The company was on the right track, and all R&D departments were working together to solve their own problems. He no longer needed to take care of these research matters.

Worried.

Before that, he knew that the development of his automobile company to this day was actually due to his golden finger. It was his foresight that made him a fortune in the financial market, and then he was able to give this company

Enterprises provide sufficient development funds.

Then it was him again, relying on his familiarity and understanding of various car models in his previous life, to step by step bring the company to the high position it is today at a jaw-dropping speed.

But relying solely on his own understanding of future models and powertrains is far from enough.

Sooner or later, his advanced ideas will dry up. If that day comes, and the company's ability to self-generate has not been cultivated, what will his company do next?

The industrial manufacturing and R&D environment in China is like this. It is completely incomparable with foreign countries. As long as foreign automobile manufacturers continue to concentrate on equipment manufacturing, sooner or later they will make another in-depth breakthrough in the field of manufacturing technology.

.

By that time, the cars they manufacture will be more advanced than their current cars, and their current car technology is actually just a combination of the technologies currently available in the world.

Opened.

Once they find the root cause and start to exert their efforts, they will be able to leave themselves far behind by relying on the blockade of the equipment manufacturing field.

When the time comes, Huayang Power will inevitably become the kind of paper industry that will decline again after a few years of glory. This is definitely not what I, the person who created this enterprise, want to see.

At present, since the country does not have the ability to in-depth research and development of manufacturing equipment, it can only rely on itself. Fortunately, Huayang Power's profitability during this period is good, so if we throw money into it, I don't believe it. Such intensity of spending money

, we cannot create an industrial empire like ours.

Now, the equipment manufacturing industry has finally started to stumble. As long as you don't make mistakes in the general direction in the future, you don't have to worry too much about being outdone by those foreign manufacturers.

Early the next morning, as soon as Jin Xiaoqiang arrived at his office, he received a call from the secretary of the president's office, saying that people from Great Wall, Huazhong Automobile, and FAW were coming to his door.

Why did these people come to his door? Although Jin Xiaoqiang felt extremely strange, he still chose to receive them. But after seeing them like this, Jin Xiaoqiang knew the reason why they came to his door.

It turns out that he was responsible for the new models developed by Ricky, Liji, and BYD some time ago.

When he was in the United States some time ago, Ricky, Li Ji, and people from BYD couldn't wait any longer, so they urged him to design a new model for each of them.

We must know that if the original historical trajectory is followed, these three companies will do very well in the low-end car market in the past few years.

Ricky relies on QQ to dominate the world. This low-end mini car has helped Ricky establish its status as the leader of its own brands.

And Li Ji originally relied on its few King Kong or Liberty Ship models. In low-end cars, with low enough prices, it was enough to be successful.

Byd, which was the last to start, also relied on imitating Honda's Corolla and launched the F3 model. It became very popular in low-end models and took advantage of the booming car market in China in the next few years to make a lot of money.

But the situation is different now. With the sudden rise of Huayang Power, many joint venture car companies and foreign-funded car companies can no longer hold back. In terms of mid-to-high-end models, they are constantly facing the stranglehold of Huayang Power’s products and other products.

Brands compete with each other, and profits are far less than they used to be.

In the absence of a model that rivals Huayang Power, everyone can only choose to explore the market downstream.

South Korea's Hyundai and Kia, which were originally positioned at the first level compared to Japanese brands and were mid- to low-end brands, couldn't stand it at first. The emergence of Huayang Dynamics can be said to have completely replaced their original market positions.

Moreover, at this time, they had only entered the Chinese market a few years ago and were not yet firmly established. Hyundai, which was originally ambitious, had just chosen to cooperate with BAIC and planned to flex its muscles in the Chinese market.

But who would have thought that the joint venture factory there had just been established, and Huayang Dynamics kicked it so hard that even the brains and pulp were sprayed all over the floor. As a younger brother of Hyundai, Kia was even more...

Forget it, they were kicked even worse by Huayang Power. The sales volume was already low. If the price was maintained at the original price, they would have no choice but to pack up their bags and go back to their hometown.

After being beaten to a pulp by Huayang Dynamics, the two brothers were still a little dizzy. They finally came back to their senses, hugged each other and cried, then gritted their teeth and just broke into each other. What a mid-low

High-end model?

I don’t want to mess around anymore, I just want to go back to my true colors, stop pretending to be 13, and go straight to low-end cars!

When Korean cars first started, they were famous for their low-end models and low prices. Now they have finally started to improve. I wanted to come to China to install the 13, but how could I have expected that I would encounter a loser like Huayang Dynamics?

Such a slap in the face, now it has kicked Hyundai and Kia awake. We no longer deal with high-end, but only deal with low-end. We can't compare with you Huayang Dynamics. Do we two brothers have to be afraid of Ricky and Liji?

byd?

So the two of them went straight to the low-end market. Originally, in the past few years, in the low-end car market, it was the era when domestic independent car companies were emerging. They divided their power among each other and grabbed the market. Although there was no mid- to high-end car market,

The market is so profitable, but in this level of market, because foreign-funded companies look down on it, everyone is getting fat.

But after Hyundai and Kia directly cut the prices of their flagship models by 30,000 to 50,000 yuan, everyone's life suddenly became difficult.

After that, the Germans also joined in. The prices of the Jetta and Santana, which were already known as sacred cars, also dropped sharply, to around 100,000 yuan.

The Japanese also had bad intentions. Honda's Fit, Civic, and Toyota's Corolla all lowered their prices to enter the low-end car market. Suddenly, the low-end car market became lively.

Fortunately, I had already hugged Huayang Dynamics' thick legs before, and the relationship between them was quite harmonious. Moreover, Jin Xiaoqiang, who is now an internationally renowned designer, had even hinted that he could help them design new models.

So in order to cope with the competition from Korean cars, German cars, and Japanese cars, the three companies, Ricky, Li Ji, and BYD, simply entrusted Jin Xiaoqiang to help them draw drawings and push new cars for themselves. With Jin Xiaoqiang's design, they

Coupled with the technical support of Huayang Seiko, we are ready to compete with these gringos in the low-end car market.

Here, Ricky, Li Ji, and BYD adopted the drawings designed by Jin Xiaoqiang. After they started designing the new car, a reporter with a keen sense of smell broke the news.

Consumers are happy. After all, everyone still likes and supports domestically produced cars, and if such a famous international designer as Jin Xiaoqiang personally designs a model, is that still wrong?

As a result, the two foreign companies will no longer be able to sit still.

Although Great Wall used to make pickup trucks and later made hard-core SUVs for several years, because the company was formerly a state-owned enterprise and now has a large amount of state-owned assets in it, it has always been relatively slow to respond to the market.

Didn’t you see that a few years later, when Ricky, Liji, and BYD have developed countless independent engines, this company is still holding on to the two old engines from Mitsubishi in the past.

Huan.

But they can't sit still at this time. Although they are currently making SUVs and have nothing to do with the car market, who knows whether these foreign companies will reach out here?

We must prepare for a rainy day. Jin Xiaoqiang has now proven his ability internationally, and when he was in contact with his boss before, he was also interested in participating in the design of our Haval series. So why can't he come to our door and hire someone now?

Help with design?

Huazhong Automobile is more direct. I had the idea to ask Jin Xiaoqiang to help design a new car before, but at that time, I was proud of my big brother and couldn't let go of my shame. Now I can't. If I don't put my dignity down, I will just do it in the future.

I can drink the northwest wind.

Nowadays, the low-end car market is already in a state of crisis. If I still keep my face, I will really have no chance of messing around in the future. Next year, I plan to put the pre-formulated Junjie on the market.

It would be okay if there were no foreign car companies, but others have already gotten involved, and if they don't ask Jin Xiaoqiang for help, they will be very upset!

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