reborn industrial empire

Chapter 485: Civilian Supercar

It’s still a supercar, please subscribe, please give me a monthly pass!

While developing this real supercar, another idea came to mind in Jin Xiaoqiang's mind, that is, whether it is possible to develop a real supercar for civilians.

To be honest, there are really not many supercar brands these days, such as Ferrari, Lamborghini, Porsche, Bugatti Veyron, etc. These models can easily cost hundreds or tens of millions, but many consumers are interested in these models.

Models can only be daunting.

And even for the copy of Ashton Martin's super coupe that he completed not long ago, Jin Xiaoqiang has no intention of lowering the price.

After all, the configuration of any car is there, especially with such a powertrain. Even the low-end entry-level version with a V6 engine will probably not be less than 400,000 yuan.

Because the appearance and performance of the car are there, if the price is too low, it will undoubtedly be suspected of devaluing itself, and such a configuration, bought at such a low price, can easily cause dissatisfaction from other competitors.

, believes that Huayang Dynamics is suspected of malicious dumping by doing this, and it will be a huge loss if it is taken to court.

Another point is that if a car with that configuration is sold at a low price, it may not only cause dissatisfaction among competitors, but even consumers may not pay for it.

After all, the principle that cheap goods are not good has been deeply rooted in the hearts of Chinese people for many years. From the two brands of Volkswagen and Audi in the market, Japanese and American brands have cut prices for promotions, but they have done the opposite, increasing prices and raising prices.

It can be seen from the fact that it sells at low prices and has achieved quite good sales performance, the consumption of our Chinese people is rebellious.

Although your products are of good quality, if you want to promote them by relying on low prices and beautiful products, then you are likely to get the opposite effect, because people will think that if you buy them so cheaply, your products are either defective or not.

There are well-known defects or defects hidden in some invisible corners, but they will not pay for your product.

Therefore, Jin Xiaoqiang will never lower the price of that little Ashton Martin.

But in this case, wouldn’t his original desire to design a civilian coupe in the early stages of designing a supercar be in vain?

So at the beginning of designing this real Son of Darkness, Jin Xiaoqiang wondered whether after completing this super sports car, he should actually complete a real coupe for civilians.

Just like American Mustangs, Camaros and Challengers, these models frequently appear in American blockbusters, and all of them look extremely high-end.

But in the real life of Americans, the prices of these cars are often very cheap. The current starting price of the lowest-end version of the Mustang is only more than 40,000 US dollars. If it is an older model, the price will be even cheaper, but

It's more than thirty thousand US dollars.

The low-end entry-level versions of the Camaro and Challenger have similar starting prices. With a starting price of US$30,000 to US$40,000, the average middle-class American family can afford it.

Even ordinary young people who have just started working will be able to buy such a car within one or two years as long as they can afford the down payment.

But supercars in China are completely different. You can only buy a supercar for tens of thousands or more than a hundred thousand dollars at most abroad. In China, it will cost more than one million to start. If you want to buy a supercar,

I'm afraid you won't be able to buy the high-end version for less than two to three million.

Such a price is probably unaffordable for even a small business owner with a small fortune, let alone the young people who like this type of car the most.

However, there are not a few people in China who like super sports cars. With the development of the automobile industry in China in recent years, as well as the improvement of people's living standards and the acceleration of material pursuits, cars have begun to enter thousands of households.

Especially in the past three years, with the emergence of Huayang Power, the rise of domestic independent brands led by Huayang Power, and the price reduction promotions of foreign brands, cars can no longer be regarded as luxury goods as they used to be.

It could be a plaything of a wealthy person, or a product purchased by an employer.

More and more people with financial means began to buy their own private cars, and as a result, car culture began to slowly spread throughout China.

As the car culture heats up, the people's horizons in China have become wider and wider, and their desire, knowledge and understanding of cars have gradually begun to deepen.

Some consumers who owned cars in the early days began to change their interests and hobbies as they learned more about cars. For example, in the past, everyone thought it would be great to have a car at home.

But later, when their family had a car and they drove it for a while, they slowly began to turn their attention to other models, such as SUVs, large luxury cars, and even pickup trucks.

This can be seen from the large-scale sales of Escapes starting this year. It can be seen that people's consumption views are constantly maturing and changing.

At the same time, a considerable number of consumers have turned their attention to super sports cars. This can be seen from the performance of China's rich or second-generation cars at China's auto shows in recent years.

At every auto show in the past few years, foreign super coupe companies will bring many super sports sedans, and these cars are quickly ordered by the rich as soon as they are unveiled.

This has further stimulated the sales of domestic luxury brand cars, and this trend led by the rich has become the focus of many civilian consumers.

Compared with those wealthy consumers, there are more civilian consumers in China, and a considerable number of these consumers have purchasing power and also like super sports cars.

In this way, a very hungry civilian sports car consumer market has been formed in China. However, at present and even in the next ten years, there will always be a blank in this market.

Some of the major automobile manufacturing companies are capable of manufacturing, but they look down on such a market. They believe that supercars can only be the playthings of the rich. As for you ****, it is best to watch the rich while watching.

They drive beautiful women in supercars, and then masturbate while keeping their own saliva.

Some other companies want to enter this market, but their capabilities are quite limited and they cannot build qualified sports cars for civilians, so they can only stand on the side of the market and watch the market just like the fans.

Drooling and masturbating at the same time.

Among them, Liji and China Automobile are the representatives. Both companies have tested the civilian coupe market. Liji has created the Beauty Leopard, and China has created the China Coolbao. However, the sales volume of these two cars is only

It can be said to be a dismal ending.

On the other hand, Hyundai’s Genesis-Cool coupe from South Korea seems to have been a good purchase in China.

The small and exquisite sports car shape, and the price is not expensive compared with those coupes that often cost hundreds of millions, so this car has a very good sales volume in China.

Although compared with family cars or SUVs, the price of this car is not cheap, and the sales volume cannot be compared at all, but this car has a very high profit margin.

After having a considerable number of consumer groups, although not many people buy this car every year, the profits it can bring back are quite astonishing.

How could Jin Xiaoqiang forget such a successful case of Hyundai, South Korea? So when he was drawing the sketch of the Son of Darkness, and later setting up the configuration of its powertrain, Jin Xiaoqiang had been thinking about it in his mind.

What kind of civilian coupe should be developed?

A supercar for everyday people?

So first of all, you must have a very suitable selling price for ordinary people, because if your price is too high, ordinary people will not be able to afford it.

But if the price is too low, it will reduce its profit margins. Automobile companies generally only use reduction measures to deal with such a situation.

And since you define this car as a civilian coupe, you cannot set the price too high. It is best to define it between 200,000 and 300,000.

If necessary, the price can even be lowered to below 200,000 to win more consumers.

As for a supercar at this price point, you should only care about a few things. The first is to have a super cool and dazzling appearance.

The second is to have a very good chassis and a rigid body and frame to ensure the strength of the car body.

The third is to have a very small power configuration. Of course, this power configuration cannot be compared with the power configurations of its previous models that often have more than 500 horsepower, but at least it is much better than ordinary family cars.

The fourth is to have a very good space for modification. Currently, the culture of modifying cars is not very popular in China, but in foreign countries, there are many talented people who can DIY their own cars.

These people are usually very enthusiastic fans of machinery. Their love for machinery is simply unimaginable. Often if a very ordinary car comes into their hands, they will definitely be able to make a Super Mario for you.

And it is precisely because of these people's modifications to cars that many car brands have become famous all over the world. For example, the most famous among them are Japan's national treasure-class tanks, Nissan's GT-R, and Mitsubishi's Evo.

, Fuji Heavy Industries' Impreza, Honda's Civic and other models.

These models were once the favorites of car modification experts from all over the world. After these modifications, the cars look completely different, but they also brought very good advertising effects to these brands.

!#

www.ptwxz.com