reborn industrial empire

Chapter 548

New Roewe

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The negotiator from SAIC had a very distinctive name. His name was actually Chen Xiaoniu. At first, Jin Xiaoqiang almost lost his voice when he heard that the gentle guy in front of him, who was not tall and wore gold-rimmed glasses, introduced himself.

Squirt out the tea you just drank in your mouth...

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The other party had obviously already known the reaction of others when hearing his name, but he was very cheerful, just smiled, didn't mind, and then said mockingly to himself.

"Haha, my name is indeed very interesting. I once raised objections to my parents because of this. Unfortunately, my family is a democratic centralist system and my proposal was rejected by my mother."

Hearing what this person said, Jin Xiaoqiang felt that this person was a bit straightforward and cute, which was very interesting.

"Hello, I'm Jin Xiaoqiang, nice to meet you."

Having had many contacts with Westerners, Jin Xiaoqiang's rhetoric when meeting others has become a bit Westernized, but it is obvious that Chen Xiaoniu, who came to Shanghai, the most open city in the world, is very accustomed to this way of introducing himself.

He stretched out his white and tender hand, shook hands with Jin Xiaoqiang, and then said.

"Haha, I have admired Mr. Jin for a long time, but unfortunately I have never had the opportunity to meet him. Today I met the true God. It is not unexpected. In the words of our Chinese people, it is true that a hero comes from a young age!"

This guy is very good at talking. Even though Jin Xiaoqiang has heard countless flattering words like this over the years, it still makes him feel a little arrogant every time he hears them. After all, he is a human being! Who doesn't like to listen to other people's words?

Say good things about yourself.

After a brief exchange of greetings, the two took their seats. Then Jin Xiaoqiang went straight to the topic and asked Chen Xiaoniu.

"Mr. Chen, which part of SAIC do you come to? Volkswagen or General Motors?"

Jin Xiaoqiang didn't have much dealings with SAIC in his last life and this life, so he really can't say he understands the internal structure of SAIC Group very well.

"Haha, it's none of that. I'm here for the headquarters of our SAIC Group."

Chen Xiaoniu replied with a smile.

"Oh? That's it! Then I don't know, Mr. Chen, on behalf of SAIC, why did you come to see me this time?"

Jin Xiaoqiang couldn't help but pay more attention to this negotiation. After all, when Chen Xiaoniu came to the headquarters of SAIC, he represented the head office of SAIC, not GM or Volkswagen, so he had to be careful about the purpose of his visit.

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"Haha, it's very simple. Actually, I came to see you this time, Mr. Jin, just to talk to you and see if there is any possibility of cooperation."

Chen Xiaoniu said to Jin Xiaoqiang with a smile. His attitude was very calm and did not seem to be hypocritical, but Jin Xiaoqiang sounded confused. Haven't you SAIC been cooperating with Volkswagen and GM?

Why do you want to cooperate with Huayang Dynamics now? And how do you want to cooperate?

Chen Xiaoniu was also a shrewd man. He saw Jin Xiaoqiang's confusion at a glance, so he quickly explained to Jin Xiaoqiang with a smile.

"Mr. Jin, actually the thing is like this. Where are we coming this time? Mainly because we at SAIC, after so many years of development, are no longer satisfied with just doing joint venture brands. Our group has been doing this since last year.

I have been thinking about setting up my own brand branch. I have already made some preliminary plans.

, we plan to revitalize our old Shanghai Automobile name, but you also know that those foreign devils are really powerful in blocking our technology. We have talked about some technology transfer matters with Volkswagen and General Motors, but it is a pity that

They didn't agree, so we found your company, Huayang Dynamics."

Chen Xiaoniu was not secretive at all. He was straight to the point, which made Jin Xiaoqiang's favorable impression of him greatly increased. It seemed that SAIC had done some analysis before sending people over this time.

They must know that they like to be straightforward and straightforward, so they sent such a negotiator who is very suitable to them. It seems that SAIC is quite sincere this time.

But this Chen Xiaoniu actually told himself that SAIC actually planned to launch some of its own brands to revitalize SAIC's famous brand. Haha, could it be that what they were talking about was the later Roewe?

Jin Xiaoqiang was sitting in his executive chair thinking about the electric drill. He suddenly thought of the brand later launched by SAIC, Roewe!

This brand originated from the century-old British car brand MG Rover. Of course, such things have been known for a long time in later generations. However, SAIC has not announced the acquisition of Rover yet, so the outside world is focusing on SAIC's actions.

, not many people know about it, but Jin Xiaoqiang is a veteran, so when Chen Xiaoniu mentioned their independent brand of SAIC, Jin Xiaoqiang immediately thought of their upcoming Roewe!

mg Rover is a British car manufacturing company with a history of 120 years. In the early years, it had a period of glory. Unfortunately, after World War II, the rise of German cars and Japanese cars, and the rise of American car capital

The powerful impact soon made MG Rover unable to hold up.

After entering the new century, mg Rover was already in decline and it was hard to recover. In 2003, 2004 and 2005, it suffered continuous huge losses, which made the company's shareholders finally lose confidence in the company.

.

Since 2004, MG Rover has been in a state of semi-stop production, and in 2005 they were almost facing bankruptcy.

SAIC, which had been thinking about making a breakthrough in its own brand, had already noticed this brand that was about to go bankrupt.

Although the brand influence of MG Rover in Europe is not comparable to that of Germany's Volkswagen, France's PSA and other companies, after all, this company has a solid car-making foundation and a considerable number of technical talents.

and patented technology.

This is exactly the resource that SAIC, which lacks automotive R&D technology and innovative design, urgently needs.

So as early as May 2005, SAIC Group established a R&D center in the UK, managed by Ricardo, and then eventually announced the bankruptcy of MG Rover, then acquired considerable technical information from MG Rover, and absorbed

Eighty percent of the original Lishui MG Rover designers were recruited to establish the SAIC UK R&D Center.

The main purpose of this R&D center is to help SAIC design models belonging to their own brand.

SAIC Motor officially announced the acquisition of the MG Rover brand in 2006, and currently it seems that the team is also working hard to build their latest model for their new owner.

This model was the Roewe 750 that became popular in China for a while.

With a Jaguar-like styling and so-called British style, coupled with SAIC's strong publicity capabilities and sales network, the Roewe 750 quickly won the hearts of some people who like to dress up as 13-year-olds after it was born and entered the Chinese market.

Like.

It's a pity that this car quickly disappeared after being popular for a while.

After all, that car has a similar appearance to a Jaguar, but it does not have the core performance of Jaguar, which disappointed many consumers.

And the appearance of the car, if you think about it at best, it is a piece of bullshit British style, but if you think about it from another aspect, what kind of bullshit is it?

Just like the dying image of the Great Yin# Empire, it is full of a gloomy air of twilight. For a while, such a car may arouse the love of some people who like to pretend to be 13, but soon, it will be swept away by the tide of the times.

Rushing into the stinking ditch, after all, compared with modern cars that emphasize streamlined and impactful visual appearance, the appearance of this car is really ugly.

Moreover, British cars have the same shortcomings as their cousins, American cars, which are many minor problems, high repair rates, and high fuel consumption. Therefore, the Roewe 750, which was once popular, quickly became popular after being popular for a while.

It faded away and gradually became more popular among consumers.

However, the new Roewe 550 series models launched in 2009 also won good market praise and attention.

After the birth of the 550, many consumers had to admit that this model with British origins indeed had a very solid base and a solid body. The interior also showed SAIC's many years of car manufacturing skills.

And although it cannot compare with Japanese and German models in terms of power, it is not much weaker.

Once this car was launched at that time, it was indeed the leader among domestically produced cars, especially in the technical field.

However, in terms of brand positioning and price positioning, SAIC has committed the old mistakes of state-owned enterprises. It does not follow the market rules at all and the price is artificially high, which ultimately led to the sales of this model in the Chinese automobile market.

It has always been a neither embarrassing nor awkward, lukewarm situation.

In fact, if SAIC can set the price at a more reasonable price, Jin Xiaoqiang believes that this car will still have a pretty good market.

After all, SAIC's car-making experience accumulated through many years of joint ventures, as well as their relatively sophisticated car-making quality, if coupled with a very good pricing, will definitely win over some consumers.

It's a pity that which car finally failed due to their proud attitude and pricing method. It was not until a few years later that they had to cut prices on a large scale and the market was irreversibly defeated. It was really heartbreaking to see it.

.

Which other car is annoying to see? The two peanut headlights are also the biggest flaw of that car. After it was launched, it was criticized for several years, but it was not until later that it could no longer hold up.

, then I thought of changing it, which shows how arrogant SAIC’s sales attitude is?

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