reborn industrial empire

Chapter 549

long term plan

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Although SAIC's pricing is stupid and its sales attitude is arrogant, in the car craze in the next few years, SAIC's Roewe's sales of domestically produced cars are pretty good."

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Of course, this is also compared with companies and models of the same level!

To be honest, although the pricing of SAIC Roewe is on the high side compared to other domestically produced cars, the technical content of their cars does have certain advantages compared to other domestically produced cars.

SAIC has cooperated with Volkswagen and General Motors for many years, and has still obtained a lot of good things from them. Although some key parts still have to be imported from these two companies, they can still get such things.

Parts.

This is very different from other domestic car companies, which have been choked by foreign companies.

Therefore, in the following years, although many car consumers had very entangled feelings about the pricing of SAIC Roewe, they finally chose this brand's models for no other reason than that they could not afford joint venture cars, but they were almost the same as joint venture cars.

They can afford the Roewe, which has high technical content but costs 10,000 to 20,000 yuan less.

And after all, SAIC is also an old company that has been manufacturing cars for many years. Although they have no core technology, the assembly of the entire vehicle is indeed very solid. Unlike other domestically produced cars, they are touted to the world before buying, but after buying

After that, minor problems continued, and I had to go to 4s all day long.

After all, SAIC's long-standing brand still occupies a certain weight in the hearts of consumers.

So this is also the main reason why SAIC Roewe has been able to survive in the Chinese automobile market.

"Oh? Is that so? Is SAIC planning to launch a new independent brand? So I don't know, Mr. Chen, you came to me, are you planning to cooperate with Huayang Power in what aspects?"

Jin Xiaoqiang seemed a little distracted just now. He sat silently and didn't know what he was thinking. The SAIC negotiator sitting opposite him, Chen Xiaoniu, was still a little uneasy in his heart.

At this time, Jin Xiaoqiang suddenly spoke, and there seemed to be no objection in his attitude. It seemed that there was not much resistance to SAIC's intention to enter the self-owned brand market to grab food. Chen Xiaoniu felt relieved at this moment.

In fact, before he came, SAIC had a heated discussion. There were always two different opinions within the group on whether to come to Huayang Power and whether to talk about cooperation.

First of all, SAIC, as the big brother of domestically produced cars, is very dissatisfied with Huayang Power, a powerful disruptor that suddenly appeared. The reason is very simple. It is because Huayang Power continues to conquer the market and is also

Last year, it won the title of domestic car sales champion in one fell swoop, stealing the limelight from its big brother SAIC and also stealing their market, causing SAIC to suffer losses.

But now the country is advocating a market economy, so although there is some dissatisfaction, the skills are not as good as others, and after all, business is business, and interests are interests, so it is hard for everyone to say anything.

So after a period of debate, everyone suppressed the objections in this regard.

On the other hand, they believe that since the reform and opening up, in the economic and technological fields, the south has always been ahead of the north in China, so if we go to Huayang Dynamics to discuss cooperation at this time, is it a bit of a bargain?

But soon this issue of face dispute was suppressed.

However, a third theory soon emerged within the group. First, if SAIC plans to launch its own brand, will it make Huayang Dynamics hostile?

You need to know the foundation of SAIC, but what is Liji?

There is a huge difference between yd and grassroots independent car companies like Ricky.

Once they have considerable technical capabilities, Huayang Power's position in the automobile market will definitely be severely eroded by SAIC. Will they still be willing to transfer technology to SAIC?

It was this third worry that attracted widespread attention within the group. In the end, they argued for a long time without reaching a clear result. In the end, several leaders of the group closed their doors together and held meetings for several days.

, and finally made the decision that no matter what, we should send someone over to try.

After all, although they obtained considerable technology from the British MG Rover, the British did not work hard and designed the models that many people within the group were not optimistic about.

On the other hand, the powertrain that this car is said to be equipped with is the 2.5L V6 engine and the 1.8t turbocharged engine. No matter how you look at it, it feels awkward.

Needless to say about the 2.5L V6. Although the publicized data is very good, the minds at SAIC know very well what kind of virtues this engine has. It can be said that this engine is the first to use an all-aluminum body.

In addition, there is nothing worthy of praise at all, otherwise MG Rover would not have been completely defeated in the UK.

As for the 1.8t engine, it can be said that it is completely stolen from Volkswagen's 1.8t engine. Volkswagen has not solved the problem of turbine cooling oil. Isn't it possible that SAIC has some means to solve it?

What's more, not to mention in China, even in the entire world's automobile industry, rumors have become popular that when buying a car, if you want to buy a model with a turbine, you must not choose a model powered by Fei Huayang.

After all, when it comes to turbocharging, Huayang Power is the expert!

Their turbines are said to be maintenance-free for life and are mounted on the engine. They consume little energy and have strong power. They are definitely the best among all automobile companies in using turbocharging concepts and technology.

So if you want to buy a fuel-efficient car, but don't want to lose power and driving pleasure, then there is no other option except Huayang Power's turbocharged models.

The models of Huayang Dynamics were not only popular in the domestic market last year, but also became famous internationally. It is said that the company's global sales share seems to have doubled this year.

Therefore, under such a situation, if SAIC wants to launch its own new car, it must consider how to deal well with Huayang Power and handle the relationship well. It is best to get it from them.

Technical support for one or two items.

After all, SAIC is very ambitious. Since they plan to build their own brand, they have no intention of producing those and

YD, Ricky, and companies like Li Ji have the same models.

In their own view, the models they produce are one or two grades higher than those produced by these companies. Not to mention competing with German cars, they must be able to compete with car companies like Hyundai.

Arm wrestling?

So after much deliberation, they had no choice but to negotiate with Huayang Power. After all, in terms of technology transfer or technical support, Volkswagen and General Motors were very aggressive and refused to transfer, which also gave SAIC leaders a headache.

.

As the negotiator this time, Chen Xiaoniu knows how heavy the burden is on his shoulders. If this negotiation goes wrong, his future at SAIC will be over, so his attitude towards Jin Xiaoqiang, and even his every move

Of course we take it very seriously.

Now that he saw that Jin Xiaoqiang didn't seem to have much objection to SAIC's intention to enter the field of independent brands, he certainly let out a long sigh of relief.

"Yes, we plan to launch an independent brand of our SAIC in a few years, so this time I will come to Mr. Jin on behalf of SAIC to see if I can get some technical support from you."

Chen Xiaoniu's attitude was very calm. He was not proud at all because he came to a large national enterprise, or felt embarrassed because he asked for help. Jin Xiaoqiang still liked this negotiator's attitude very much. He was very pragmatic.

, affordable to hold and put down, very good!

"Oh? Then what kind of technical support do you want?"

Jin Xiaoqiang asked again. He did not mean to ridicule SAIC.

Currently on the Autohome website, many people are cursing state-owned enterprises such as FAW and SAIC, thinking that they are occupying so many national resources every year, but they help foreigners make money, but they themselves

There is no investment in R&D at all, and it cannot develop any of its own technology. It is a complete waste.

Although Jin Xiaoqiang also strongly agreed with these consumers' views, he did not show it in the negotiation with Chen Xiaoniu.

Because at this time, he had other plans in his heart.

In his opinion, the reason why companies like Volkswagen and General Motors are able to make huge profits in China is because of these state-owned enterprises that have joint ventures with them.

You must know that these state-owned enterprises have very great influence and preferential treatment in terms of the country's policy support for these enterprises.

Of course, Volkswagen and General Motors have also benefited a lot. They want to kill these two companies in China without harming these two state-owned enterprises.

Then we must make the state-owned enterprises that cooperate with them realize that there is no future in continuing to cooperate with Volkswagen and GM, and they will only make less and less money.

By cooperating with Huayang Power, they will make more money. In this way, they will naturally have more suitable choices and cooperation partners.

As long as this trend continues, it won't take long before our state-owned enterprises will become more and more aggressive when cooperating with companies like Volkswagen or General Motors and steal more advanced technologies from them.

Transfer, otherwise, we can choose to give up cooperating with them.

If this situation can develop according to Jin Xiaoqiang's expectation for ten or twenty years, I am afraid that it will not be impossible to completely drive out Volkswagen, General Motors, and even Japanese car companies in the Chinese market.

In this way, China's car market will become a purely closed market like Japan or South Korea. Money will circulate domestically and will not be earned in vain by foreigners. It is better to let the meat rot in the pot than to be robbed by those white-eyed wolves.

Gringos make better money.

Of course, this is just a long-term plan and prediction. As for whether future events will develop as he thinks, Jin Xiaoqiang cannot guarantee this. What is more, if SAIC can come to him to discuss cooperation this time, then he will

I will never refuse. As long as their technical support requirements are not too excessive, I am afraid I will agree to it.

"Well, the technical support we need is actually in the field of powertrain, regarding engines and gearboxes. In terms of engines, if Mr. Jin has time, we hope Mr. Jin can help us redesign a series of engines.

, to match it on our new models. As for the transmission, the requirements we got were very simple. At least it can be matched with a four-speed, fifth-speed, and six-speed manual transmission..."

After Chen Xiaoniu made the above request, he was in a state of confusion. You must know that before he came to Huayang Power to discuss cooperation, he had also communicated with representatives of other independent brands who came to Huayang Power to negotiate cooperation.

I asked them what kind of technical support they received from Huayang Dynamics.

However, after asking around, it seems that no company has such high requirements as my own. You must know that if Jin Xiaoqiang is asked to help design such a powertrain, this will endanger Huayang Power's own mid-level products currently sold on the market.

It's a low-end model in the car.

Chen Xiaoniu really didn't know whether Jin Xiaoqiang would agree to it, so of course he was worried. He raised his head and glanced at Jin Xiaoqiang, and saw that he actually turned the boss's chair around and raised his head.

Turning to the window of the office, as if looking at the scenery outside the window, Chen Xiaoniu breathed a sigh of relief. He knew that Jin Xiaoqiang was considering whether to agree to his request. It seemed that the conditions this time were acceptable.

"Then what are the technical requirements for the engine you asked me to help design?"

Jin Xiaoqiang suddenly turned the boss's chair back, which startled Chen Xiaoniu. However, Jin Xiaoqiang's next question made Chen Xiaoniu overjoyed.

"Um... Well, this engine series would be best equipped with in-cylinder direct injection technology."

When Chen Xiaoniu said this, he secretly glanced at Jin Xiaoqiang and saw that he didn't look angry, so he struck again while the iron was hot.

"The best, it can also be equipped with dvvt technology"

In fact, when he mentioned these two technical requirements, Chen Xiaoniu kept beating the drum in his mind. You must know that these two technologies, especially the in-cylinder direct injection technology, are currently the top mainstream technologies in the world's automotive engine industry. Currently, there are only a few

There are many companies that can produce engines with such technology.

There is only Huayang Dynamics in the country... Volkswagen is also capable, but they have been hiding this technology so much that they don't leak it. Even if they go to Bosch to talk, those dirty guys from Volkswagen actually give it to Bosch.

Pressure, not letting them open up their technology to SAIC, really pisses me off...

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