reborn industrial empire

Chapter 557: Big brother takes the lead

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After paying a check of 50 million and an upfront deposit of 100 million for the order, Ricky's negotiator happily returned to the south.

With Jin Xiaoqiang's brilliant writing, not only did their Ruilin regain a new life, but most importantly, their Ruilin can be equipped with the power system used by Huayang Power's current best-selling Eado in the future.

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And this time they already have a goal. After the launch of their Ruilin in the future, they will definitely not compete with Huayang Power for the market.

Because they knew that they were not qualified to challenge Huayang Dynamics and would definitely die miserably, so they simply targeted the high-end area of ​​the low-end market at the level of 100,000 to 150,000.

In this area, the current competition is not very fierce. Only Huayang Dynamics' Octavia, South Korea's Hyundai Elantra, and Sonata are competing for the market.

At present, it seems that Hyundai and Huayang Power have a 50-50 split. Although the Octavia has good value for money, it has been limited by its two subsequent engines, 1.6 and 1.8, which are weaker than Hyundai's models in this level.

Although the Elantra and Sonata are weaker than the Octavia in terms of chassis or engine fuel-saving performance, they are better than the Octavia in terms of large space, which is completely at the level of a B-class car, and they also have automatic transmission, and they are also mid-level cars in terms of electronic equipment.

level, so it is also very popular among consumers who like large space and body electronic equipment.

As for Volkswagen, Toyota, and Honda, these companies did not pay attention to the low-end market at the beginning, so there are no models in this price range that can compete with these two companies.

Volkswagen's Polo is also less than 150,000, but it has no advantage over the models of the above two companies in terms of space and powertrain.

Santana and Jetta, not to mention, since Huayang Dynamics launched Octavia, they have gradually been reduced to the market where they can only operate in the range of 50,000 to 80,000 yuan.

As for Honda's Civic and Toyota's Corolla, the performance of the cars is pretty good, but Japanese cars have always been thin-skinned and big-packed. In addition, although the price has been adjusted several times, it is still in the price range of 130,000 to 180,000, so in this level

In the car, it's not competitive at all.

As a result, in this market, only Huayang Dynamics and Hyundai are dominant. Now with the addition of Ruilin, Ricky has set its sights on this market.

Jin Xiaoqiang doesn't know Ricky's plans yet, but even if he knew, he would probably be happy to give more, because such a price is more suitable for Ruilin and the survival space of such a brand.

Ruiqi's people left, but as soon as they left, Byd's people came over.

And the person who came this time was of quite a high profile, it was Zheng Fuchuan, the head of byd!

To be honest, when someone from the CEO's office told him that Zheng Fuchuan from BYD over there had been in Nan#yang for several days and was waiting for his reply, Jin Xiaoqiang slapped his thigh several times.

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How could such a great god be left alone for so long?

Leaving aside other technologies in the field of mobile phones, batteries and other electronic technologies, who was the person in the domestic automobile industry that Jin Xiaoqiang admired most in his previous life until his rebirth? I am afraid that in addition to the leaders of Great Wall, there is also Li Ji’s Shufu

Besides brother, there is also Zheng Fuchuan, the helmsman of byd.

I won’t go into details about Zheng Fuchuan’s experience. Everyone knows that he started his career by making mobile phone batteries. Especially during the subsequent craze for mobile phone lithium batteries, he made a lot of money.

But he suddenly went from making mobile phone batteries to making cars, which can not but be said to be a legend.

Making cars is just that. What Jin Xiaoqiang admires the most is his attitude towards making cars. Maybe many people who have driven byd cars will say, byd?

What the hell is this? What kind of crappy cars do they make? What else will they do if they come out with cars that copy other people’s cars? What kind of bullshit brand is this? With this name, is your brain kicked by the ass?

Byd? Isn’t it a family business? It will definitely not last long...wait, wait, wait...

If you want to criticize BYD, anyone who dislikes BYD can easily find tens of thousands of reasons.

But Jin Xiaoqiang looked at it from another angle. He entered this field from knowing nothing about cars, and then through imitation, he created the first generation F3, and then later byd g6, s6 and other models.

Show this company’s intentions!

In particular, they are willing to invest in technology and research and development, which is worth learning from many Chinese automobile companies.

Maybe many people will say that BYD's bullshit innovations are not all plagiarizing other people's ideas and products, but Jin Xiaoqiang feels that people can plagiarize and copy it, which is also a skill!

After all, anyone can do reverse research, but the most important thing is that you can produce results and see results.

Take the BYD G6 car they launched in 2011. This is the first car made by an independent Chinese company with in-cylinder direct injection technology and a turbocharger.

There is also a dual-clutch transmission with relatively high technical content, which shows that others are capable of copying.

Otherwise, among the many so-called independent brands in China, how come no one can copy all these technologies in just a few years?

SAIC and FAW must be much larger than BYD, and they have been working in the automotive field for so long, but why can't they copy BYD's technology?

This is not because they are incompetent, but because they have not bothered to copy other people’s skills, but have focused on working with foreigners to pick the pockets of our Chinese people.

But byd has put their thoughts to good use. It is their attitude of focusing on plagiarism and picking up good things and plagiarizing mainstream things that makes Jin Xiaoqiang feel very worthy of recognition!

In 2011, BYD launched the first model produced by a domestic independent enterprise with in-cylinder direct injection technology and a 6-speed dual-clutch transmission. Then in 2012, they launched another model that has escaped traces of imitation.

Speed ​​​​model, etc., these all show that people are really putting their heart and soul into building cars.

People were not intimidated by the technical barriers of large foreign companies because they started late. Instead, they devoted themselves to plagiarism, focused on catching up, and a down-to-earth attitude. This is the attitude that our Chinese automobile industry needs most.

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We may not be as powerful as you foreigners in terms of technological innovation, but we have the spirit of copycats. As long as you foreigners can make things, we will be able to make them in a short time, and then we can keep up with your pace, so that you will not have too much trouble.

A big lead, this is the attitude our automotive industry needs most!

And it is byd's attitude of increasing efforts in research and development and daring to bite the hard nut that makes many domestic independent brands have to increase their efforts in research and development and catch up. Therefore, their leading spirit has set off

It has a very good stimulating effect.

For example, after they launched dual-clutch transmission and in-cylinder direct injection technology in 2011, many domestic independent brands also felt the crisis and began to catch up and began to develop such technology.

For example, later Great Wall also launched an engine with in-cylinder direct injection technology, and Liji also began to research their own dual-clutch transmission and so on.

As for other state-owned enterprises, we don’t care, but at least these few truly domestic enterprises are catching up, which shows that BYD has played a very good leading role.

It used to be that when domestic car manufacturers, whether state-owned or private, saw the technical content of foreign cars, they would feel lack of confidence and feel that even if they spent money, they could not keep up with others.

So I simply didn’t invest too much in technology.

But as soon as BYD appeared, it gave everyone a signal. Can it really be a copycat? And can it be so good? Can such a good thing be copied, and the price is still so low? Do you think it is possible?

market?

As a result, everyone felt the pressure, and they began to invest more in research and development. Even if it was a copycat, they should copy the technology of the foreign devils. This would be better than being scared after seeing it, and then not going there.

Do it, it’s much better!

Therefore, byd has played a very good catfish effect in the field of domestic automobiles, making other automobile manufacturing companies in China feel a sense of crisis and dare to work hard in R&D and hard-core fields.

This is much better than the original situation where I didn't have it and neither did you, so everyone didn't have to worry and just followed the foreign devils to pick up leftovers and eat them. It's much better.

So even though byd is not perfect, and they themselves have many shortcomings of one kind or another, Jin Xiaoqiang admires this company very much and appreciates it very much.

And these are all because of the decision-making of Zheng Fuchuan, the family leader of BYD. Jin Xiaoqiang certainly admires this person's decision-making and skill.

Of course, he is not a perfect benevolent person. BYD has also caused scandals involving serious family management style, poor management, dealers withdrawing from the network, and arbitrary salary cuts and layoffs.

But despite his flaws, what Jin Xiaoqiang appreciates more is his fierceness and his attitude of daring to be the first in the world!

In Jin Xiaoqiang's opinion, such a leading brother is not only needed by our Chinese automobile industry, but also in other fields that require technology research and development in all walks of life. Such strong figures are needed!

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