reborn industrial empire

Chapter 634: Negotiation of Electronic Control System

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To be honest, Bosch's attitude towards Huayang Power is relatively friendly. After all, it is with their technical support that Huayang Power can develop to what it is today...--/--Full text of the advertisement

However, Huayang Power has never treated Bosch poorly. In the past two years, Huayang Power has developed rapidly domestically and internationally, rapidly expanding into the number one automobile manufacturing company in the country and becoming famous internationally. It has also given Bosch

The company brings unimaginable benefits.

Bosch has surpassed Delphi since last year and became the world's largest auto parts supplier. The contribution of Huayang Dynamics can definitely be said to be indispensable.

And precisely because of the emergence of Huayang Power, the unbreakable alliance between Bosch and Volkswagen has been loosened a lot. After all, Bosch is also quite familiar with the current situation of Volkswagen in the automobile market.

Volkswagen can develop to the point where it is today and become one of the top ten large companies in the world's automobile manufacturing industry. It can be said that Volkswagen's market in China is absolutely indispensable. Originally, before the emergence of Huayang Dynamics, Volkswagen could make sales every year.

Grab huge profits from the Chinese market.

And it is precisely this smooth development in the Chinese market that has saved the Audi brand, which was originally half-dead.

However, it is precisely because of the long-term smoothness in the Chinese market that the Germans have developed a contempt for Chinese consumers. Technology updates are slow. It takes ten years to buy a model. Advanced technologies are not introduced into the Chinese market.

Models have begun to reduce equipment and increase prices, and a series of actions have also made many Chinese consumers increasingly dissatisfied with Volkswagen.

In the past, everyone had no choice. For the safety of their own lives, they could only choose Volkswagen models. After all, although Volkswagen cars are not authentic, they are still much safer than the thin-skinned Japanese cars that seek money and kill people.

But now there is a weird company like Huayang Power, which not only takes into account the safety of the car body, but also has the economy of a Japanese car. The most important thing is that the model is beautiful, and the price is lower than Japanese cars and German cars.

As a result, Volkswagen's market in China began to shrink rapidly. In just three years, the myth was shattered and Huayang Power was knocked off the throne of the Chinese car sales king.

The annual market sales have dropped from 50% at the original peak to more than 20% now. If it were not for the local protectionist policies of some joint venture local governments, it is estimated that Volkswagen’s sales in China

It will drop even more sharply.

Volkswagen, Japanese and other car brands are gnashing their teeth with hatred for Huayang Power, a disruptor, but they are somewhat helpless in terms of market competition. The models designed by Jin Xiaoqiang, a design genius, are really outstanding.

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In the past, these international car companies were able to suppress China's local companies by relying on their technological leadership in engines and gearboxes, but those backward technical features are now completely ineffective on Huayang Power.

Not only are their engines and transmissions indistinguishable from German and Japanese cars, they are even better than German and Japanese cars in some aspects, which gives the Germans and Japanese a headache.

At this time, Americans can't even clean up their own mess, so they have no intention of paying attention to Chinese car companies during this period.

How can Bosch, as a major auto parts supplier, not understand these games in the international automobile market?

Seeing that the rise of Huayang Power is unstoppable, how can Bosch still make up its mind to keep Huayang Power’s big and thick legs?

Huayang Dynamics is very kind in building cars. Basically, all models are equipped with ESP as standard. Not only does it come standard on exported products, but it also comes standard on models sold domestically. Although Chinese consumers pay more attention to it.

Because of my face, I don’t pay much attention to some necessary electronic configurations in the car.

But these are the concepts of Chinese consumers in the past. In the past two years, under the promotion of the Autohome website, many car consumers who did not know much about cars before have learned about the impact of this body stabilization system on vehicle driving safety.

importance.

Of course, this is inseparable from the promotion of Huayang Dynamics. Since esp is their company's specialty product, Bosch spares no effort in promoting the characteristics of this product. Every year, it contributes to Huayang Dynamics.

The preferential policies support them in promoting the benefits of electronic systems such as esp.

Therefore, the cooperation between the two companies in the past two years can be said to be a happy one.

Now the big boss of Huayang Power and a talented designer in the automotive industry, Mr. Jin Xiaoqiang, has come to the Bosch headquarters to negotiate. How can the people at Bosch not pay attention to it?

They knew that people from China were concerned with saving face, so they held a grand welcome ceremony for the arrival of Jin Xiaoqiang and his entourage. They even transferred a lot of people from China from Bosch's branch in China to prepare for the welcome ceremony. After all,

Only the Chinese people themselves know the preferences of the Chinese people best.

Therefore, the welcome ceremony was very solemn and grand. Jin Xiaoqiang felt very happy that Bosch gave him face like this. After all, his partners valued him so much, and he also had a lot of face.

Although he personally prefers pragmatism, he is also a Chinese person after all, and he still has the characteristic of saving face in his heart.

The welcome ceremony was grand and grand, but it didn't last long because Bosch knew that the next negotiation was the real deal.

There is a reason why it was so grand this time, because Volkswagen has received an early warning report from the delegation that arrived in Nan#yang some time ago to participate in the Huayang Power expansion bidding, although the two parties had a happy cooperation before.

, but if we want to launch in-depth cooperation again this time, it seems that we will face a lot of challenges.

Because their most powerful competitor, Delphi, had arrived in Nanyang a month earlier than them, found the head of Huayang Power, and had secretly contacted the top management of Huayang Power many times.

The emergence of Delphi, Bosch's biggest competitor, sounded the alarm to Bosch's executives.

Before this, Delphi had been suppressing Bosch in the supply of auto parts. However, in the past two years, Delphi's largest buyer, General Motors, was about to end, and the decline was complete.

Relying on the strength of Huayang Power, Bosch gradually began to surpass Delphi, and finally became the world's largest auto parts supplier last year. And now Huayang Power is in a period of prosperity, but Delphi

However, Bosch has begun to extend its tentacles to Huayang Power, so Bosch cannot ignore such actions.

So on one side, they arranged for people to contact the senior executives of Huayang Power in Nan#yang and started public relations activities. On the other side, after learning that Jin Xiaoqiang would be coming to Germany to launch a series of negotiations with Bosch senior executives, they immediately responded enthusiastically.

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Due to the emphasis on Huayang Dynamics and Jin Xiaoqiang, the people attending the reception from Bosch this time were very high-level, including Krauchen's father, the senior executive within Bosch, Hans, and Bosch.

A group of senior directors of the company.

Jin Xiaoqiang also attaches great importance to this negotiation with Volkswagen. Although he intends to find a balance between Delphi and Volkswagen, in fact, he is more inclined to give Volkswagen more orders. After all, the two parties have a history of cooperation, and the cooperation is also good.

Very pleasant.

The main topics of negotiation at this meeting will revolve around Volkswagen's opening up of its own database and the issue of the two parties jointly establishing an auto parts research and development center.

Huayang Power's current scientific research results can be said to be fruitful and countless achievements have been made, but their achievements mainly revolve around the car's engine, transmission and appearance.

However, Huayang Power has never been good at electronic control systems in automobiles. In fact, among the world's top ten automobile manufacturing companies, they generally have their own complete electronic control system research laboratories.

Take General Motors, for example. Before they were separated, Delphi was their specialized electronic system research center. Toyota and Honda, for example, also have their own unique set of electronic control R&D systems.

Even though Volkswagen cooperates closely with Bosch, their company also has its own independent electronic control R&D system.

However, Huayang Power has always been lacking in this aspect. First of all, it can be said that up to now, there is no systematic research-level teaching field on automobile electronic control systems in our country.

Many students who graduated from prestigious universities have had a hard time studying the research and development of automotive electronic controls after they left school, and they have to learn it all over again when they get to work.

Jin Xiaoqiang himself is not very good at research on automotive electronic control. Since he established the company in the past two years, he has also attached great importance to the research of the company's electronic control system. He has also invited many experts and recruited many

Although he is an engineer of electronic control systems, he has not made any big breakthroughs in system research and development.

The driving computer ECU and the car's safety control system ESP installed on the models produced by Huayang Power in recent years are all provided by the German company Bosch.

Moreover, the electronic monitoring components used by many car dealers are also provided by Bosch. This time Jin Xiaoqiang came to Bosch to negotiate, just to test whether Bosch could appropriately open up to Huayang Power.

Part of the database allows Huayang Power's electronic control laboratory to go further and improve efficiency!

However, Jin Xiaoqiang also knows that this negotiation may be difficult. After all, what he wants is Bosch’s expertise!

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