reborn industrial empire

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In the last century, ZF's 8at transmission was able to catch up and surpass Aisin Seiko's 8at transmission. On the one hand, it is because their 8at transmission is indeed more advanced in technology than Aisin's 8at transmission. On the other hand,

It is also very simple, that is because there is strong support from a manufacturer.--./--./

And this manufacturer is BMW, and the relationship between BMW and ZF is like the relationship between Toyota and Aisin Seiko. The relationship between the two is a close relationship of symbiosis and coexistence.

ZF was previously a leading manufacturer specializing in automobile transmission systems. Later, after BMW invested in it, the relationship between the two companies became even closer, and ZF even wanted to become BMW's official transmission system.

Parts supplier relationships.

In the previous life, after ZF developed this 8at transmission, its biggest buyer was of course BMW. BMW's support for ZF's 8at transmission could even be said to be sparing no effort.

From BMW's 760li to BMW's 1 Series, almost all BMW models use this ZF 8at transmission.

It was also driven and publicized by luxury high-end brands like BMW that many other high-end luxury brands also began to adopt ZF's 8at transmission, Audi's A8 and Q5, Chrysler's new 300c, and even later Jaguar

and Land Rover, both have fuel consumption plans to join ZF's 8at camp. This shows the impact of BMW's live advertising on ZF's 8at.

But in this life, this car, which was originally ZF’s 8at, has become Huayang Power’s 8at. And BMW, a company that is very sensitive to new technologies, will of course find Huayang Power’s door and want to compete with it.

They cooperate.

After all, BMW, which is known for its most high-end technology, cannot ignore this technology in the hands of Huayang Power.

After Huayang Dynamics announced the 8at technology at the auto show that day, it seemed to be calm at the time. But they didn't know that the announcement of their technology would affect other well-known manufacturers, especially those who are good at it.

How shocking were the major German brands that produce high-end luxury brands?

You must know that in the field of new technologies, these major German luxury brands have always been the best. Now Huayang Power suddenly appears in this field and is a big step ahead in the field of transmissions. How can they not be shocked?

.

The night after Huayang Power announced their latest invention of the 8at transmission, BMW organized a discussion with ZF and some of its own transmission expert engineers. The topic of discussion was whether it could be used in the short term.

Inside, scoop out a transmission of the same level that can compete with Huayang Power's 8at transmission.

However, after several days of discussions, everyone came to a very unoptimistic result. You must know that the current 8at transmission of Huayang Dynamics, but at that time, ZF engineers and BMW engineers had no experience in Aisin Seiko’s 8at transmission.

After the transmission was launched, I made a detailed analysis of the advantages and disadvantages of Aisin Seiko's products. Then, combined with my own expertise and ideas on fuel saving, it took a total of two years to create a high-quality product.

It can even be said that ZF's 8at transmission, after it was scooped out in 2009, is a cutting-edge transmission that can maintain its advantage on the market for at least five to six years.

But now this transmission was born three years in advance, and it was still born in the hands of their competitors. How can BMW not panic now?

You must know that the concept that BMW has always promoted is to allow drivers to fully control their cars and fully enjoy the pleasure of driving, and our BMW technology is the best in the world.

But who would have thought that at the Frankfurt Motor Show held right outside my home, I would be slapped twice in the face by Huayang Power.

BMW originally had high hopes for it, hoping to challenge Huayang Power's latest twin-scroll single-turbo generation turbine in the field of turbocharged engines. Before I had even figured it out, Huayang Power had already scooped it up.

The finished product was also used in their supercars.

After that, Huayang Power gave itself a severe blow in the field of automotive transmission, which BMW is most proud of.

According to the original thinking, BMW should have hated Huayang Power to the core. It was their challenge that not only threatened BMW's position in the field of high-end luxury cars, but also severely damaged BMW's face.

But their response was indeed fast enough. It only took them a few days to adjust their mentality. Since our technology is not as good as yours now, we will come to your door immediately to cooperate with you.

You have to know that Huayang Power has been very successful in the world's automotive field recently, but after all, they were only established for about four years. Although they are growing very fast, they are not as good as BMW, which is a century-old company.

In comparison, they are far from inferior to BMW in terms of reputation and scale.

Jin Xiaoqiang is also very aware of this, and he is also very aware of BMW's strength. Regardless of BMW's current negotiation with him, it needs its own 8at transmission technology. But if he does not agree, I am afraid that BMW will

Soon they will organize manpower and material resources to start increasing efforts to develop their 8at transmission.

And with their strength and technology accumulation, if they are really serious, I am afraid that within two years, they will be able to come up with a transmission that is on par with their own 8at, or even one step ahead of them.

There is absolutely no doubt about this, so after learning that BMW wanted to negotiate with him about cooperation, Jin Xiaoqiang did not hesitate much and quickly agreed to BMW's request.

That night, after Jin Xiaoqiang attended the thank you meeting organized by domestic manufacturers, he hid in the hotel where he was staying and lived in seclusion. Then he summoned his team in Hong Kong to Frankfurt as quickly as possible to discuss the negotiation with BMW.

countermeasures.

The most important thing is, what do they want to get from BMW? BMW wants its own 8at transmission and even a turbocharger. These can be discussed, but the key is what do they want from BMW?

With such doubts, Jin Xiaoqiang and his negotiation team discussed it in the conference room for three days, and finally came to a rough result, and then started negotiations with BMW.

The negotiations were held three days after the Frankfurt Auto Show, in a resort secretly chartered by BMW on the outskirts of Frankfurt.

BMW attaches great importance to this. This time they sent Helmut Punk, an executive director of their company and the company's vice president, as well as a senior technical engineer from BMW, as well as technology from ZF There is a team of senior engineers, known as engineers, and a business negotiation team composed of ten people. This shows that BMW attaches great importance to this negotiation with Huayang Power.

When the Huayang Dynamics negotiation team led by Jin Xiaoqiang arrived at the resort that day, the two sides met and exchanged greetings and immediately got down to business. It was obvious that BMW was very anxious about this negotiation.

It is true that BMW's position in the market has become more and more stable in recent years. In the competition with Mercedes-Benz, BMW will always be the second best.

However, the strategy formulated by BMW is undoubtedly more flexible than that of Mercedes-Benz, and with the rise of China's automobile consumer market in recent days, the success of BMW's joint venture strategy in China has also allowed BMW to quickly embark on the road to catch up with Mercedes-Benz.

And in order to satisfy various levels of consumers, BMW also put aside its aristocratic status early on and began to develop different levels of models. From the original only luxury 7 series, it developed the later 5 series, 3 series, and even Recently, they also launched the 1 Series, and they are constantly making breakthroughs in the field of M Series sports luxury models, and their market share is also growing.

In this regard, BMW is undoubtedly much better than another long-established noble brand, Mercedes-Benz. The reason why they responded so quickly this time is also due to the influence of their flexible market policies for so many years.

"Okay! Mr. Jin, let's get straight to the point. This time we approached you Huayang Power on behalf of BMW. Our conditions are very simple. We hope to reach a long-term strategic partnership with Huayang Power. We The joint venture factory in Tianchao and your company's headquarters happen to be in the same city, so we have every reason to reach a closer cooperative relationship."

The old guy Helmut started to get close to Jin Xiaoqiang as soon as he came up. From the historical investigation of him, Jin Xiaoqiang knew that this old guy had served as the president of BMW Greater China and the president of South Africa, etc., so he and Tianchao This old guy has a good way of dealing with people.

"Well, we at Huayang Dynamics have great respect for seniors in the automotive industry like BMW. As a new company, we are of course willing to establish a long-term and stable cooperative relationship with you."

Who doesn’t know how to say nice things? Jin Xiaoqiang started playing Tai Chi with Helmut.

The two sides were complimenting each other in a seemingly nonsensical manner, but in fact they were testing each other's strength. After all, this was the first time the two parties had dealt with each other. The attitudes of Jin Xiaoqiang and Huayang Dynamics were very humble, while BMW's attitudes were also modest. It was very peaceful, and it was said that Huayang Dynamics was regarded as a partner of the same level, but their faint sense of aristocratic superiority revealed from the bottom of their bones still made Jin Xiaoqiang, a grassroots person, feel very uncomfortable.

Damn it, you are awesome. When we get to the point later, I will definitely want you to look good. Jin Xiaoqiang secretly muttered in his heart, but he also knew that this negotiation was destined to be a long-term and arduous one. Training. (To be continued. If you like this work, you are welcome to come to shuhaige.com to vote for recommendations and monthly votes. Your support is my biggest motivation.)

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