reborn industrial empire

Since the Beijing Auto Show in November last year, this year's Puhai Auto Show has been in a state of excitement.

The emergence of Huayang Power, and the subsequent emergence of more and more high-quality and low-priced domestically produced cars, has detonated the Chinese automobile market even before the state introduced supportive policies.

In recent years, the domestic automobile market has become more and more popular, and the market share has surged at a rate of more than 20% every year. Now the annual sales have already exceeded 10 million units, heading straight to 20 million units.

Drive away.

The Chinese automobile market has become more and more important on the world automobile map. As other automobile markets in the world are gradually becoming saturated, this rapidly growing market is like an uncultivated new continent.

It attracts automobile manufacturers and manufacturers of automobile-related products from all over the world.

With the gradual development of domestic automobile culture, the preferences of Chinese consumers have become more and more rational and mature.

Before the reform and opening up, it can be said that there was basically no mature automobile culture in China. At that time, automobiles were domestic high-end process products, and the military and civilians were open to the public. The major domestic automobile manufacturers only produced automobiles in a planned manner based on policy divisions, and then in

According to the above allocation, cars will be purchased from major state agencies, enterprises and institutions.

Private individuals have no chance to buy a car, and they cannot afford a car at all. However, with the advent of reform and opening up, and the improvement of people's living standards, more and more people are beginning to consider buying a car.

After that, Volkswagen, Honda and other joint venture manufacturers entered the country, and then the first prosperity of China's automobile market was promoted. It was during the era of the most intense ideological changes, coupled with the chaos of domestic automobile manufacturing companies, and the technical competition.

The technology of foreign manufacturers is far behind, which is why Chinese people like and believe in the quality of foreign cars.

In addition, the price of early cars was so high that ordinary people simply could not afford a car. This gave people the impression that owning a car meant they had status and status.

Later, when people's consumption level gradually developed to the point where private individuals could afford to buy a family car, people also felt that buying a car was a matter of dignity, and the brand of the car you bought would, to a large extent, affect your life.

face.

This also created the concept that in the early days, people swarmed indifferently, as long as it was a foreign car, it was a good idea. No matter how many foreign cars were reduced in configuration or raised in price, it was still difficult to stop the enthusiasm of consumers at that time to buy cars.

But all this has begun to change quietly with the birth of Huayang Power.

It turns out that buying a car only costs hundreds of thousands of yuan. It turns out that when buying a car, you not only look at the brand, but also the quality, whether the after-sales service comes with three guarantees, fuel consumption, and safety.

Fuel consumption, which people didn't pay much attention to in the past, has become the primary concern for people when choosing a car in recent years as oil prices continue to rise.

In the past, people did not pay much attention to body safety issues, such as whether there is ESP and what the structure of the rear wheel suspension is. Now they have gradually become the focus of consumers who are more rational in their consumption.

After the market turmoil in the past few years, a standard has been formed in the minds of Chinese consumers, which is a comprehensive comparison based on the four most critical factors: fuel consumption, safety, after-sales service, and price.

After all, among the current domestic car brands, the most competitive one is undoubtedly Huayang Power.

First of all, their cars, especially mid-size cars and above, all have internationally leading technology in engines. Huayang Power's turbocharged engine is the No. 1 engine that is well-known in the world.

What other variable valve timing technology, variable valve lift technology, and currently the most awesome in-cylinder direct injection technology, what is the 6at. 6-speed dual clutch on the machine, etc. When these series of technologies are combined, Renjia Hua

Yang Dynamics' cars are definitely the most powerful and fuel-efficient cars of the same class, and that's for sure.

The second is their after-sales service, which is nothing to say. Among all the car brands on sale in the country so far, this is the only one that implements after-sales three-guarantee service. There is no other company.

The third is safety. The cars of Huayang Dynamics are even better. Basically all series are equipped with ESP as standard, and each of their cars will undergo crash tests in China and Europe. In European crash tests, their cars

Almost every car can achieve very good results, and there are countless models that have received five-star safety certification. Therefore, the safety of their cars is not inferior to Volkswagen's so-called "sacred cars".

The fourth is their price. This price is really nothing to say. We all know that we Chinese people are not as wealthy as foreigners. Huayang Dynamics does its job well. It is not like Volkswagen, Toyota or Honda.

The price is randomly determined and the price is definitely close to the people.

So after several comparisons, Huayang Power is the first choice when buying a car. So every time a domestic auto show is held, Huayang Power is the one that gets the most attention.

Because this auto show is held in Puhai, Puhai attaches great importance to it, especially SAIC, which is their home base.

SAIC's joint venture with General Motors and Volkswagen originally sold well in China, but in recent years it has been particularly severely impacted by Huayang Power. Therefore, SAIC has a love-hate relationship with Huayang Power.

The reason why I hate Huayang Dynamics is understandable, that is because they are too strong. In just three years, they finally knocked out SAIC Volkswagen from its original position as the domestic car sales leader.

The reason why I like Huayang Dynamics is because they are unambiguous in their support for technology transfer. Previously, in 2005, SAIC acquired the British Roewe.

I originally wanted to transplant it to China for production and sales, but the technology of the transmission and engine did not match the requirements, so it was stuck there and could not be produced.

For example, Volkswagen and General Motors, which have cooperated for many years, have invited you for technical support, but they won't even give you a 4at transmission, let alone an engine.

In the end, I had no choice but to find Huayang Power. Even though they are competitors, their technical support for domestic brother units is really unambiguous. Let alone 4at, the 6at gearbox can be reached in one step, and others

Jin Xiaoqiang directly helped design several new cars, which really made the people in the previous issue so grateful that they didn’t know what to do.

You know, internationally, if you want to hire a designer to help you design a brand new car, if you don't give him hundreds of millions, others won't be able to get rid of you at all, but Jin Xiaoqiang does this.

, it really left us speechless.

At the Beijing Auto Show last year, although SAIC hastily launched the Roewe 750 that had just completed road tests, once it was launched, it was well received in the market because of its appropriate pricing and good powertrain configuration.

Welcome, in just a few months, it has already been endangered

When the sales volume of SAIC-GM is reached, these Americans who used to have their nostrils turned upward obediently lower their heads, turn around and lick their cheeks, and discuss with SAIC to see if there is any possibility of cooperation on the Roewe brand.

This time, the boss of SAIC felt proud.

So even though it was SAIC's home field this time, SAIC was very polite to Huayang Power. In the original auto show, the Roewe brand occupied the most advertising space.

But this time, SAIC is also interesting. It allocated one-fifth of the advertising space directly from Roewe to Huayang Power. Coupled with the advertising space previously rented by Huayang Power, now Huayang Power has become this

Cipu Haiche exhibited its second largest advertiser after SAIC Roewe.

Puhai is an international metropolis, and the people here are very capable of accepting new things. If you want to conquer the consumers here, in addition to having real skills, you must have the ability to attract attention.

The continuous advertising bombardment for several months, coupled with the bombardment of a large number of print, TV, and online advertisements, has made Puhai consumers more fully aware of Huayang Dynamics.

The previous Qoros model of Huayang Power was officially launched for the first time at the Puhai Auto Show two years ago. Now consumers in Puhai are looking forward to it, hoping to see what Huayang Power will do this time.

What good things can be brought out at the auto show?

Unlike its previous participation in auto shows around the world, this time Huayang Power acted extremely low-key before participating in the Puhai Auto Show, and almost all senior executives within the company remained silent to the media.

This makes many reporters who are eager to get first-hand information scratch their heads. What exactly will Huayang Power bring to us this time?

You must know that every auto show Huayang Power participated in before was very lively. They always brought a lot of new things to everyone, but what about this time?

What new products will they bring?

Journalists across the country and consumers who have been paying attention to Huayang Power's products are eagerly looking forward to it, but Huayang Power has also been keeping silent.

As for Huayang Power's competitors, Volkswagen, Toyota, Honda, General Motors, Ford, even BMW and Mercedes-Benz, and a series of other companies, the only feeling at this time is that of trepidation.

This Huayang Dynamics and that damn Jin Xiaoqiang are really annoying. They launch new products and new technologies every time at the auto show, which puts a lot of pressure on everyone.

In the past, everyone could still watch the joke with a cold eye, because after all, those technologies were not new, but then, especially last year, after they made a stunning debut with three supercars at the Frankfurt Motor Show, everyone could no longer sit still.

, because they have realized that Huayang Power is already on the same starting line as them in the truly high-precision field of the car manufacturing industry, and everyone's pressure has suddenly increased.

{PiaoTian Literature www.PiaoTian.com thanks all book friends for their support, your support is our greatest motivation}