reborn industrial empire

Chapter seven hundred and sixty fifth

At this year's Puhai Auto Show, the joint venture manufacturers also invested heavily. The Chinese automobile market has been growing rapidly in recent years. Although their market share has dropped a lot due to competition from Huayang Power, from the perspective of sales

In terms of weight, our total annual sales have increased a lot.

Among them, the growth of Volkswagen and Japanese cars is particularly obvious, and only the American car's realization is relatively sluggish. Of course, this is also related to the nature of American cars.

As we all know, the style of American cars is all about luxury and does not care about fuel consumption. This kind of design style, in today's era of high gas prices, is obviously going against the trend and does not conform to the consumer psychology of the people.

You Americans have a monopoly on the world's oil-producing areas. You may not care about oil prices, but people in other areas can't stand it?

For example, the performance of SAIC-GM in recent years can only be described as decline. In the past few years, SAIC-GM's sales could be said to be extremely hot, and even surpassed SAIC-Volkswagen for a time, and it has always held the throne of the domestic car sales leader.

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The reason is that the prices of their cars are much cheaper than those of German and Japanese cars. As mid-level cars, the prices of their old Buick LaCrosse and Chevrolet Landscape are 40,000 to 50,000 to 50,000 cheaper than Volkswagen and 3,000 cheaper than Japanese cars.

to 40,000, and the price of oil was not high at the time, so both cars performed well in the market.

However, as international oil prices have been rising in recent years, once the nature of American oil tigers is fully revealed, many consumers are no longer willing to pay for their products.

The fuel consumption of a 2.0 LaCrosse is over fifteen liters per 100 kilometers. Even if you buy the car cheaply, the fuel consumption per 100 kilometers is comparable to the average fuel consumption per 100 kilometers of the Huayang Power mid-size car, which is ten liters per 100 kilometers.

It's too far apart, and there's nothing special about the power, so who will buy it from you?

As a result, SAIC-GM's sales have been shrinking year after year. It was not until last year's Beijing Auto Show that they launched the new Chevrolet Cruze and directly introduced the new Malibu that they were able to gain a firm foothold in a market that was losing ground.

heel.

And this time the Americans have come up with a better idea. Not only are all newly launched models equipped with esp as standard, but they also have the latest ecotec technology that their global integration platform relies on. Although the powertrain is the same as that of Huayang Power

In comparison, they are still far behind, but their reasonable pricing has finally allowed them to win the favor of some consumers.

After all, even though it still has the problem of consuming fuel, this car always seems to bring a lot of face to people, and American cars are thick, generous, and cheap, so if you waste some gas, just waste some gas.

At this auto show, GM updated the Cruze and Malibu models, added turbochargers to some engines of these two flagship products, and launched some high-end products.

If this kind of R&D speed were compared with the past, it would really be looked down upon. But today, when GM is implementing a global austerity strategy, it is pretty good that people can show such sincerity.

Another American car manufacturer, Ford, was also very aggressive at this auto show. Ford has not been in the industry for a long time, and the partner it chose is Changan. Its previous performance in the market has been tepid, compared with General Motors.

, obviously does not pay much attention to the Chinese automobile market.

But this time they also came up with a new model of Mondeo - Zhisheng, and also made corresponding improvements in the engine. It no longer only uses the old naturally aspirated engine as before, but closely follows the world's automotive technology.

Trendy. Launched a turbocharged model.

This car is considered a very competitive competitor in terms of appearance, interior, configuration, and price.

Moreover, Changan Ford also grandly launched a new generation of Focus this time. In fact, Ford Focus was originally only officially launched in China this year.

But in this life, the emergence of Huayang Power has really changed the history of many world automobile industries. Therefore, Ford's Focus made its debut in Europe as early as the year before last, and was introduced to China last year.

Just like in the previous life, Focus has won the love of quite a lot of consumers since it was launched in China. Although it still has the problem of high fuel consumption, at such a price, I am afraid that a manufacturer that can provide such rich configurations will

Apart from Huayang Power, Ford is the only one with all models equipped with ESP as standard, coupled with good power performance and beautiful appearance, it’s hard not to like the Focus.

Therefore, the Focus has been performing well since its launch. This time, Ford has brought the Focus sedan, which is specially designed to meet the preferences of Chinese car consumers.

As for Chrysler, which is one of the top three American brands but has the worst brand appeal in China, it seems that it is planning to stir things up this time. Although their alliance with BAIC is a shady one, it is nothing in the hard-core off-road field of Jeep.

It's a new trick, but it actually plans to bring a Chrysler mid-level car to China, which is somewhat interesting.

As for Huayang Power's biggest competitor Volkswagen, it goes without saying that it attaches great importance to this auto show. The Jetta and Santana, which were originally famous for their fame, are no longer the same ones that were sold in China for 30 years and 50 years.

It’s a situation of being in the same room.

In the past two years, faced with the encirclement and suppression of Huayang Dynamics and other China's independent products, as well as Hyundai, Kia, and so many companies in the low-end product area, Santana and Jetta have been living an extremely troubled life, with sales declining rapidly.

In terms of mid-size cars, Volkswagen also lost a lot of market due to its slow introduction of new products. It was not until Volkswagen launched the new generation of Passat and new Magotan at the Frankfurt Auto Show last year that there was a slight improvement.

This time Volkswagen is approaching the Puhai Auto Show with great force. After all, this is half of their home field. The new Passat, new Magotan, new Sagitar, and in order to replace Santana and Jetta's market losses, they temporarily transferred from Skoda.

All the advanced Octavia models were introduced into Tianchao (the low-end cars of Huayang Dynamics were introduced with the Octavia configuration, the appearance was the early Volkswagen Lavida, and the name was also Lavida, which was written in a confusing way before).

Moreover, in order to cater to the preferences of Chinese consumers, they have also specially given a facelift to their golf, and specially prepared a carefully built urban off-road vehicle Tiguan, which will also be unveiled at this auto show.

FAW-Volkswagen, a big company in the north, did not hesitate, and directly launched the new Bora and new Audi models. The car's appearance, interior, and powertrain are all slightly improved than before.

The Japanese car manufacturers are not to be outdone. Toyota and Honda have also made some updates to their products this time. New models that usually lag behind the US market by a year have all landed in the Chinese market at the first time, and in

In terms of power, corresponding updates have also been made. The most rare thing is that they have also equipped their car series with ESP-type electronic body stability systems as standard.

In fact, they are not bad at this technology, but they just like to exploit loopholes in our country's laws. This kind of body active safety system is basically a standard system in their cars in Europe and the United States, which attaches great importance to driver safety.

But once their products arrive in China, because there are no clear legal regulations in China, and many of our Chinese consumers don’t understand cars or the importance of the body stability system, they will try their best to reduce the price for you.

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But now, under the influence of Huayang Power, more and more consumers have paid attention to the issue of car driving safety. Many consumers in provinces and cities regard whether the car has such a body stabilization system as the first consideration when buying a car.

Now these car manufacturers don't dare to be careless.

Whether American or German, even the Japanese have begun to pay attention to this and have begun to equip all their cars with ESP or similar body stability systems as standard.

Some other domestic independent brands are also gearing up. This time, Ricky has continued to grandly promote their A3, and also brought out the weapon they have been secretly preparing, which is the Rilin G5, which is aimed at the mid-level car market.

Liji is not to be outdone. While promoting their Emgrand ec7, they also directly introduced their Emgrand ec8, which is aimed at the mid-size car market...

At first glance, it seems that only BYD and Great Wall are relatively stable. Apart from some models unveiled at the Beijing Auto Show last year, there are no new products.

Another one is Huazhong Automobile. The Junjie they launched last year was also very popular in the market. This year they also directly introduced a 1.8t system engine. You must know that this is domestic, but outside of Huayang Power, it is the first

Companies that come up with models with turbocharged engines...

As for SAIC Roewe, which is playing at home, this time it is even more unambiguous. Since the Roewe 750 launched last year was very popular, this year they are actually preparing to launch the Roewe 350 and Roewe 550...

All of a sudden, the market was abuzz with news. There was news everywhere about companies launching various new cars. Everyone was warming up for the upcoming auto show and began to promote their upcoming new products.

As for Jin Xiaoqiang, who is still in Nanyang, when he saw the news, he was both amused and helpless. It seems that his little butterfly has really brought many unpredictable changes to the market. Many of them were originally

Models that will only appear in a few years are now being unveiled early.

For example, Volkswagen's new Passat, new Audi, Tiguan, new Bora, etc., as well as self-branded products such as Rilin g5, Emgrand ec8, Roewe 550, etc. These are all products that will be produced in a few years.

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