reborn industrial empire

Jin Xiaoqiang didn't pay much attention to the compact car market in the first two years because the market had not yet been developed and the timing was not right at the time.

At that time, several domestic independent brands still wanted to find a market in this market, so in order to make room for these companies to survive, Huayang Dynamics did not get involved in this market.

In the past few years, these independent brands have relied on the nourishment of this market to gain a firm foothold in the automobile market. Huayang Power not only enters this market, but other automobile manufacturing companies do not intend to let go.

Go through this market.

Hyundai, Kia, Toyota, and Honda have all joined this market one after another. Even Volkswagen has joined this market by reducing the prices of several of its products, such as Polo and Bora.

Through the joint efforts of these companies, the number of car models in the car market with prices below 120,000 yuan suddenly increased. Many consumers who were originally waiting to see the car market suddenly discovered that their money was not only

You only have enough to pay the down payment for a mid-size car, but now you can directly purchase a more compact, more fuel-efficient small car with the full payment!

As a result, this compact car market was born in advance under the pressure of other car companies from Huayang Power.

In his previous life, Jin Xiaoqiang remembers clearly that at this time, the compact car market was not particularly hot, because at this time, many Chinese people's consumption concepts and habits of buying cars were not very mature.

Consumers pay more attention to foreign brands and sedans, or mid-size cars, and are not very fond of small compact models and hatchbacks.

This situation was not until 2009 when the country officially introduced a tax-free preferential policy for the purchase of small-displacement cars that my country's compact car market suddenly exploded.

German car manufacturers, Japanese car manufacturers, American car manufacturers, and Korean car manufacturers who originally looked down upon this market all of a sudden crowded into this market.

This situation directly made it difficult for several domestic independent brands to survive. Even in the first half of 2012, several domestic independent brands were faced with poor market sales and tight funds.

This situation did not improve slightly until the Diaoyu Islands crisis broke out that year.

Originally, at this time in my previous life, the small car market was not favored by these large international car manufacturers. After all, compared with the mid-sized car market, which they were most successful in, and the high-end car market, this

The market's profits are really too low.

If you sell three small cars, the net profit may not be as much as selling one mid-sized car or high-end car. Why bother with such a time-consuming and labor-intensive thing?

But this life is different, because in the face of the sweeping pressure formed by Huayang Dynamics in the mid-size car market, these car manufacturers can no longer sit still and are planning to find a new and suitable space for expansion.

But after everyone studied and researched, they discovered that there is basically no potential for the automobile market to go up, and further exploration can only tap the potential down.

As a result, after everyone conducted such an investigation, they suddenly discovered that some time ago, they were completely defeated by everyone in the mid-size car market. South Korea's Hyundai and Kia were the first to be unable to survive. Now they seem to be living a good life. Their so-called mid-size car Elantra, and what?

Sales of models such as the Kia Maxima seem to be quietly growing.

After careful investigation, everyone discovered that Hyundai and Kia, in China's low-level car market, are actually living a prosperous life by putting down their posture.

It is true that in terms of technology, they are not as good as Huayang Dynamics, Volkswagen, Toyota, and Honda, but to be honest, they have been in the international automobile market for decades. Even if their technology cannot be compared with the international giants, it is still comparable to the big players at the international level.

Compared with the few independent domestic companies in China, they are still very powerful.

And despite the fact that several domestic brands are technically supported by Huayang Power, there is still a gap between them and the Koreans in terms of assembly and interior workmanship, so Hyundai and Kia soon occupied the low-end positions in China.

The majority of the end-car market, even in this market they have occupied nearly 40% of the quota, while the other markets are divided up by several other domestic brands in China, and even the Lavida of Huayang Dynamics is included in it.

Got a kick in the ass.

As a result, several other joint ventures became anxious. Toyota hurriedly produced the Yaris, Nissan produced the new March, and Toyota also produced a series of popular models such as the Fit.

Suzuki, which is in this market, has also launched the new Swift, new Alto and other models.

The Volkswagen over there couldn't sit still at first sight. It didn't say anything and it was too late to launch a new car. It simply lowered the prices of Santana and Jetta. So it gritted its teeth and directly beat the price of Jetta and Santana by about 80,000, and it simply...

We lowered the prices of Bora and Polo and sent them directly to this market.

General Motors over there is also gearing up to launch a Sail, and Ford is not to be outdone. It is said that it is planning to launch a Fiesta...

In short, in the second half of last year, after everyone saw how much Hyundai and Kia had eaten, these guys started to think about it and began to launch models into the compact car market. Many of them even simply decentralized technology.

At this time, Huayang Dynamics saw that the situation was almost the same, so Jin Xiaoqiang decided not to just look at it stupidly, and let's just take action. Originally, he wanted to play in this market for a few years, but now it seems

Can't wait any longer.

In fact, if you want to win consumers in this market, what is the most critical thing? It is simply cost-effectiveness. As long as you master this, you will be on the commanding heights.

Jin Xiaoqiang is very familiar with this market, because when he was engaged in design in his previous life, his main focus was on designing for this level of market. At that time, he remembered very clearly that what he did best in this level of market was

Which?

There is no doubt that it is byd|!

Why does byd do so well? The reason couldn't be simpler. It allows consumers to spend the least amount of money and then sell the most things.

And this illustrates the truth that consumers in this level of market are particularly sensitive to one thing, and that is price.

They may not be so picky about the car's engine power performance and safety performance, but they are definitely the most picky about the price.

Because these consumers may themselves be the kind of consumers who only have tens of thousands on hand and have no plans to buy a car. They just occasionally received certain information and learned that a certain car is very cheap, so they suddenly made a move to buy a car.

I was thinking about it, so I decided to buy a car.

Such consumers generally have a salary that is not too high, and they may just make impulsive purchases of cars. Once they buy a car, they may face many cost problems, among which the most troublesome one may be the

The problem of rising oil prices.

Jin Xiaoqiang and the others have previously solved the engine problem of models using formaldehyde gasoline, and now it is time for Jin Xiaoqiang to vigorously promote this new energy vehicle.

For these truly low-end consumers, there is probably nothing better than being able to buy a car that is low-priced, durable, and most importantly, can use cheaper alternative energy sources.

If their new energy vehicles once open the market in the low-end car market, Jin Xiaoqiang estimates that it will most likely form a sweeping trend and spread across the country within a period of time.

After all, using formaldehyde gasoline is much more advantageous in terms of price than using pure gasoline, and even if your province does not produce formaldehyde gasoline, you can go to the market to buy formaldehyde yourself, and then blend it according to safety regulations. Of course

The prerequisite for blending is that you must abide by the tutorial regulations.

This is a methanol-fueled vehicle specially developed for low-end user groups. Its nature is the same as the copycat mobile phones that will be popular in the streets a few years later. It has all the functions it should have, but the quality and comfort may not be the same.

Compared with mid-to-high-end products, as a mobility scooter, it is sufficient and has advantages in terms of price and use.

Jin Xiaoqiang also has his own ideas as to why he is promoting such a car at this time. According to his understanding, it may not be so easy at the beginning for Chinese people to accept such a concept of a new fuel vehicle.

But you have to note that in the coming months, a large-scale financial crisis will break out in the United States, and a year later, this crisis will spread to China.

At that time, consumers who originally planned to buy a car may not buy it due to various reasons, and consumers who originally planned to buy a mid-level car may reduce their intention to buy a compact car.

And by then, everyone may pay more attention to the issue of fuel consumption, and other automobile companies will also have to adjust their strategies and develop new models based on market needs.

But I have no such worries at all. This new energy vehicle can be supplied directly to the market, so that I can create a beautiful time difference.

Another major issue that Jin Xiaoqiang considers is the large-scale promotion of this car. Currently, the Lavida of Huayang Dynamics is very popular in the market, especially taxi companies in major cities. Many of them like to use it.

Huayang Dynamics will designate a batch of longer and larger models and then come back to make them

Our own taxis replace the old Xiali or Santana models. Currently, this Lavida has occupied the rental market in about 20 to 30 large and medium-sized cities across the country. Although it cannot be said to dominate the world, it can also be said to be in the rental market.

Some cities occupy three-thirds of the world, and some cities occupy half of the world.

This time, Jin Xiaoqiang's purpose of launching formaldehyde gasoline vehicles is to dominate the taxi market...

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