reborn industrial empire

The domestic taxi market took shape in the 1990s. In the early days of reform and opening up, there was no concept of a taxi market in the country.

Later, after the economy slowly improved, some scalpers began to appear gradually. The first were some private car dealers, and then Xiali. Later, the country rectified this chaos, so that in

More formal taxi companies have only begun to appear in major cities.

Because of our country's large land area, large population, and the fact that the penetration rate of private cars is not high internationally, this has resulted in the birth of the largest taxi market in the world.

International metropolises such as Beijing, Puhai, Yangcheng, Shenzhen and Hong Kong have a population of over 10 million. Taxis in each city will expand rapidly in the next few years. Taxis exceeding 50,000 are a matter of minutes.

In addition to some other second-tier cities, as well as third-tier and fourth-tier cities, according to statistics, my country's current taxi market, including those black taxis, has at least a share of about one million vehicles.

And according to Jin Xiaoqiang’s understanding of future generations, as the country shouted the slogan of population urbanization and began to carry out large-scale population urbanization, a large number of people poured into the city, which created a larger gap in the taxi market.

Therefore, our country will still maintain considerable market potential in terms of the number of taxis, so early deployment in this area is also worthy of attention.

Before, Jin Xiaoqiang was annoyed when he thought about the situation where Korean cars would be all over the streets in Beijing, so he got involved in the taxi market in Beijing. He, Ouyang Fenqiang, Du Liqiang and the others were together.

A Kowloon taxi company was established. At that time, it was just a member of the capital city. However, after these few years,

After years of integrated development, as well as the rise of Huayang Dynamics and the good relationship with the Beijing government, their Kowloon taxi company has developed rapidly in the past two years and has become the No. 1 taxi company in Beijing.

1. It has about 30,000 taxis, and according to the current development trend, it will continue to expand.

What Jin Xiaoqiang didn't expect was that their Lavida model, after becoming a sight on the streets of Beijing, unexpectedly had an advertising effect that he had not expected. In addition, in the past two years, Huayang Power

Its reputation is as high as sesame seeds blooming in each season. The two have also played a complementary role in the past. In the past two years, almost every year, taxi operators from some provinces and cities in China came to Huayang Power to purchase Lavida.

The car model is used as a taxi.

This situation really makes Jin Xiaoqiang feel a little overjoyed. In his last life in China, the taxi market in general cities was monopolized by SAIC Volkswagen's Santana, Jetta, and Hyundai Elantra. Only some local cars had cars.

Only cities with manufacturing companies will introduce some policies to allow local taxi companies to use locally produced cars. In this way, some low-end domestic cars have also squeezed into this market.

But in my previous life, the quality of domestically produced cars was generally not up to standard, which led to the fact that despite the clear regulations above, major taxi companies still liked to purchase Volkswagen Santana, Jetta, or Hyundai's old Elantra.

taxi.

In this life, because of Jin Xiaoqiang's unintentional move, he did not expect that Lavida, a subsidiary of Huayang Dynamics, would achieve great success in the taxi market.

In the past two years, relying on the leading role of taxis in Kowloon, Beijing, coupled with the rising reputation of Huayang Dynamics, as well as the quality of their products that have been tested by the market, their low-end model Lavida has become a leader in the domestic taxi market.

Prices are rising steadily, and market recognition is gradually increasing.

Every time he thinks about this, Jin Xiaoqiang is extremely happy. In his previous life, what did the public rely on to succeed?

At this time, Volkswagen's Passat was widely criticized by consumers for its oil burning problem. Santana and Jetta VI were not cheap to buy in the same family for a long time. In the end, there were frequent accidents with DSG problems. In addition, the large number of Japanese cars

The drastic price cuts have impacted the market. Even in such a situation of internal and external troubles, Volkswagen still maintains good sales in the market and has a good reputation for its cars. What does it rely on?

Is it really the Chinese people’s superstition about Volkswagen’s magical car?

In fact, this is not the case. The reason why Volkswagen can maintain its market share and continue to win the trust of consumers under such difficult circumstances is because they have thoroughly studied the minds of Chinese consumers.

On the other hand, it is because their early products, Santana and Jetta, have indeed made great contributions to their subsequent development, coupled with the continuous procurement of government cars, these aspects combined have resulted in Volkswagen’s success in China.

Brilliant achievements.

And what Huayang Power is taking now is exactly the same path that Volkswagen took to succeed in China.

Speaking of Volkswagen's success in China, in fact, the management that has made the greatest contribution belongs to the two cars Santana and Jetta that have made great contributions to them.

The first joint venture car that Volkswagen introduced into the country was the Santana. This car was first widely purchased as a government vehicle. Later, it launched the Jetta, which was also widely welcomed by consumers.

These two cars left a very deep impression on the older generation of consumers, and they began to spread word of mouth, which created a good impression of Volkswagen in the hearts of Chinese consumers.

Tough, durable, and safe, this became synonymous with Volkswagen cars at that time.

In fact, in later generations, when we are exposed to more models from major international brand manufacturers, are Volkswagen's cars really solid, durable and safe?

In fact, that's not the case at all. The weight of the body is even lower than that of some Japanese cars, and the durability of the leather is even more difficult to say. However, this is compared with our early domestic cars that were not up to standard, and they just raised the weight.

The chassis made these two cars more suitable for the situation where there were not many domestic roads and more dirt roads at that time.

As for the real success of these two cars, it is because of the early support of our domestic government that they laid maintenance points all over the country.

Later, Volkswagen introduced Audi, and after the domestic official car purchasing standard became Audi, the Santana and Jetta were released to the public market by Volkswagen and became ordinary commercial vehicles. They were not cheap, but they were still popular. The most important thing

The reason is that there are many repair points and subsequent maintenance is cheap.

This is also the main reason why Santana and Jetta were later purchased as taxis by so many urban taxi operating companies. Taxis are different from private cars. They travel hundreds of thousands of kilometers every year, so for taxis

The maintenance and upkeep requirements are very strict. The most important point is that maintenance and upkeep should be convenient and the maintenance and upkeep price should be cheap.

And this is the biggest advantage of Santana and Jetta, so it also contributed to the success of future generations in China.

Because there are many cars with Volkswagen logos running on the road, especially taxis. In fact, this is a kind of living advertisement, and after seeing this kind of car many times, the majority of consumers will have it in their hearts.

There is a subconscious feeling that Volkswagen's cars are good, otherwise why would so many people use Volkswagen's cars?

Because people have a herd mentality, when more and more people buy Volkswagen cars, this will form a consumption inertia.

In this way, despite the various scandals that have erupted in the Chinese market in later generations, such as the arrogant attitude, not taking Chinese consumers seriously, arbitrary price increases, failure to pay compensation for malfunctions, additions and subtractions, etc., it is still very popular.

It is difficult to shake their position in the Chinese market, and they have precisely figured out that our Chinese consumers like to follow the herd, and they treat us Chinese consumers with a condescending attitude, which also results in many of our consumers having no way to complain.

, it can only lead to the ending of spending money to buy anger.

Huayang Dynamics was born only five years ago. Although the results achieved so far can be called brilliant, if we say it has a solid foundation, it cannot be compared with old companies like Volkswagen or General Motors that are still rooted in China.

If you want consumers to truly recognize the Huayang Power brand from the bottom of their hearts, then you must expand your market share and let more and more Huayang Power cars run on the roads of our country. Now Huayang Power

Although it ranks first in the national automobile market share, Jin Xiaoqiang still thinks it is not enough.

As a taxi in major cities, Jin Xiaoqiang believes that this carrier is a perfect living advertisement, and the new energy methanol gasoline vehicle he is researching can be said to be for those consumers who are tight on money.

, on the other hand, it is completely prepared for those taxis.

Taxis do not have high requirements for engine power performance. What they care about is a durable leather and fuel-saving performance. These two points are not a problem at all for their Lavida models.

It has been almost four years since Lavida was launched on the market. The quality and reliability of its engine and vehicle have withstood the test of the market and have been praised by consumers word of mouth.

Now coupled with the specially prepared engine that can burn methanol and gasoline, isn't this a natural and perfect match for taxis?

These days, taxis in many cities are generally modified to burn natural gas, but who wants to carry a big bomb in the trunk of the car?

Furthermore, speaking of natural gas-powered taxis, it is actually not easy to fill up with gas every time it comes to winter, because winter is the peak period for natural gas consumption in the country.

Therefore, Jin Xiaoqiang is confident that once his methanol gasoline vehicle is launched on the market, it will definitely be very popular.

And once a breakthrough is opened in the national taxi market, the road to becoming a god by copying Volkswagen will be more than half successful!

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