Reinventing the Millennium

On February 23rd, at three o’clock in the afternoon, Weibo went into internal testing.

With the launch of new social platforms, the resources Sina has been quietly preparing for this are also being launched.

Sina President Wang Yan once mentioned the social and communication attributes of Weibo in front of investors.

These two are not only the two major features of the new platform, but also the business expansion strategy.

Friends.com is ahead of the competition. Sina has repeatedly thought about the social network model internally, summed up experience, and learned lessons. It is believed that Sina must give full play to its expertise and give social communication wings.

Regarding this point, Wang Yan has been communicating with Wang Xing, who had just lost the battle, for a few days before and after New Year's. Weibo must not be allowed to carry the competitive grudges of the past year.

It was a success!

The first Weibo post was just a small interlude, and it was quickly submerged in content from blogger celebrities, athletes, film and television stars, online news and other fields.

As of January 2007, Sina Blog had 18.4 million authors, with nearly 7 million active authors who updated more than once a month, nearly 2 million active authors more than five times a month, and more than 50 million active readers.

Not all authors and readers are willing to try new social platforms, especially with strange word count restrictions.

However, there are also quite a number of people who are willing to try new ways of playing, including professors, actors, grassroots and other real-life blog celebrities. They can directly help Weibo attract a significant amount of traffic.

As for the athletes, the first group mainly focuses on basketball. Sina's basketball section is the weakest on the entire network, so what's there to say? On the one hand, the film and television stars found Sohu, a sister company that has been working in the entertainment industry for two years. On the other hand, It was an unfamiliar music field to Li Qing and a direct invitation from Sina.

Here, Sina, which is suspected to be the No. 1 portal on the Internet, directly registered "Sina News". As soon as it went offline, it posted a frequency of every 70 seconds, including "Being Jay Chou", "Lantern Festival is Coming", "Spring Festival Gala Short Commentary" ", "house price forecast" and other aspects, for the first time showing the style of "short-term, moderate and slow".

Sina has been brewing for a long time and is working on several prongs to build Weibo's offline momentum.

It is worth mentioning that although the content published by Yike, the richest man in the Mainland, has become ordinary and extraordinary, my account still exceeded 100,000 and 200,000 followers in just half an hour.

Very few people have even seen the first Weibo post about Dongfang Facebook. Besides asking people to pay attention to me, Mr. Fang has nothing else to say. What specific news is there about "Li Qing Mobile"? What should I post about this? What should we talk about?

"Follow Mr. Fang. Can Mr. Fang pay attention to you?"

"Mr. Fang, you are a member of Jay Chou's group. I am very happy to continue to follow Mr. Fang on a new platform."

"Happy New Year, Mr. Fang!"

The varied reviews were slow to unify with the arrival of the big names.

Zeng Liqing, who has taken the Chinese music circle by storm with hits such as "Tornado", "Nunchaku", "Blue and White Porcelain", "East Wind Break", "One Outside Fragrance", "Nocturne" and "Thousands of Miles Away", came excitedly to pay attention to the team's young boss.

I thought about whether I should "look forward to Li Qing's mobile phone" or "the Rockets championship", and finally sent a few words: "Come to Mr. Fang's place to pay homage to the mountain."

The delayed authentication of the music king's account affected very few people's comments.

When Yao Ming, China's weakest basketball player, arrived on Weibo, I saw the comments and reposts from Zeng Liqing and others, and followed Xiaoliu's post: "Worship the mountain."

Within a short period of time, the comment area of ​​Bu Qi’s Weibo post was filled with spectacular voices of “worship the mountain”.

Because Weibo has adopted a brand new forwarding model to make information dissemination more powerful, there are fewer and fewer such worshipers, and it quickly swept the newly offline social network platform.

Sina, which has been preparing for a long time, makes the nascent Weibo look unmistakably cool.

However, except for the Sina portal itself, which reported such an unannounced offline event in a special tone, other websites expressed surprise.

Yes, did the friend network that Sina invested in just sell itself to Penguin?

Is the wave of social network competition coming to an end?

How long has it been since the news broke about Penguin selling his body on friends.com?

Is Sina successful in doing social networking indirectly, but now it is directly involved?

I thought it was the ending, but did you think it was just a midfielder?

What kind of situation is that!

As a portal website that has never communicated before, Sohu simply gave a report - "Sina is fighting social networks again, and the battle with Facebook in the East is in the ascendant."

NetEase, which is also an established portal, was shocked. Its short title and punctuation marks represent the mentality of a small group of people - "Weibo?" 》

As for Penguin, which had no competition with Sina for the first portal last year, there has been no movement since it was offline on Weibo, but it was still noticed by unintentional people. A big operation-afterwards, the reviewer's article by Jay Chou was quietly put on the shelves. .

——"Mr. Fang once again proved that I have a keen eye."

——"That's the reason why Mr. Fang is Mr. Fang."

——"Let you see what happens next."

The sound here is better than the silence. No one even lamented directly on Weibo, thinking that Penguin’s prediction was very accurate. Mr. Fang, who has a keen eye, decided to continue to fight on social networks. That is the reason why I am Mr. Fang. Let you Let’s see what happens next on Weibo!

February 23, 7:30 am.

When Weibo was offline for an hour and a half, Penguin’s headquarters was quiet.

Many people are speculating on competitors, and many people are waiting for Mr. Ma to respond before he knows the situation.

At one and a half years old, Kong Lehman was still offline on Weibo.

Gein, I'm working on something very significant outside my office.

Xu Chenye, one of the "Penguin Tigers", officially submitted his resignation.

In fact, Xu Chenye only expressed his thoughts today, but was finalizing his intention to acquire Friends.com, and had no communication with Kong Lehman when they returned from the capital together.

Kong Lehman naturally tried hard to retain him.

However, Xu Chenye had already decided to leave, and several in-depth talks before and after the year did not change my mind.

Finally, I officially resigned today and had a conversation with Kong Lehman about recalling the past and looking forward to the future.

That's why Ma Huateng, another co-founder, asked someone to interrupt the communication between the two. The departure of a co-founder and friend must be an absolute insult no matter what. It has happened and must be suppressed.

As soon as he knew it, the conversation between Kong Lehman and Xu Chenye was coming to an end.

Since the reorganization of the company's structure last year, Penguin's power has actually been gradually transferred from the first generation of veterans to the hands of the seventh generation of low-level managers. The most typical example is Liu Chiping, who is now the president.

Although Kong Leiman is a comrade in the game, he also realizes that letting Xu Chenye end his Penguin career with a defeat against friends is an ending that everyone is satisfied with and can accept.

Penguin is very slow and will give Xu Chenye the title of "Lifetime Honorary Advisor".

"Okay, let's talk about that. We were able to meet each other again before." Xu Chenye got up from the sofa, drank the last sip of tea, and said with a smile, "Founding Penguin is the most proud thing in your life, although I hope it will be a small one." , but you still hope that your previous career as an investor can bring you some breakthroughs.”

Kong Lehman said with emotion: "Time is too slow. No one would have thought that such a big company could reach today. Whenever he wants to come back, Penguin will be waiting for him."

The two shook hands vigorously.

Bu Qiying personally sent Xu Chenye out.

Yes, when we walked out of the office, we all noticed the high pressure from our colleagues.

The most conspicuous thing was that Ma Huateng was sitting nearby. I raised my head slightly, so I knew I was thinking about something.

Kong Leiman subconsciously let go of his hand around Xu Chenye's shoulders and asked, "What happened?"

Bu Qiying came to her senses, stood up, walked closer, and said directly: "Sina launched a brand new social platform at 3 o'clock in the morning, called Weibo. Xiaoli imported traffic from its blog and at the same time launched the Li Qing Department The resources that can be used seem to be very powerful, even more powerful than Friends Network."

Kong Leiman and Bu Qiying were stunned at the same time.

"A new social platform? Weibo? Similar to Friends Network?" Kong Lehman asked.

Bu Qiying shook his head and said: "Yes, it is completely the model of Friends Network. Friends Network requires real-name authentication. Weibo needs that at all. It feels somewhat similar to a blog. It is a small proportion of celebrities, and they are all That’s right, the entire network has retreated from reporting, and Weibo’s promotion has also ended at the same time.”

Xu Chenye frowned and said: "Not real-name authentication? Is it similar to your dating network?"

Ma Huateng was silent for two seconds: "There are two different things, they can tell just by looking at them."

The eight people turned and walked towards the office.

As the office door was closed, the long-suppressed discussion at Penguin Headquarters immediately began.

Ma Huateng opened the Weibo page on his computer and showed Lehman and Bu Qiying the completely different social network platforms.

When Kong Leiman and Bu Qiying came into view, they worshiped the top of the mountain, worshiped the top of the mountain, worshiped the top of the mountain?

what's the situation?

"It was a cold wave caused by comments on Yike's Weibo. It seemed to have no effect of unity and group communication." Ma Huateng said, "Few well-known singers, including Zeng Liqing, have already settled in. It is obvious that It’s a planned offline activity.”

I paused and then said: "You asked someone to inquire about it. I heard that Weibo is going to have a Lantern Festival party interaction with CCTV. Yike and CCTV don't have an official relationship. Sometimes it's wrong. Oh, right, Weibo The president of the company is Fang Zhuo, an old acquaintance, and the vice president is also Wang Gaofei, an old acquaintance of friends.”

Ma Huateng concluded first: "Whether it was Sina, Buqi, or Yike's personal resources, they may have been mobilized when Weibo was offline."

Kong Leiman and Xu Chenye were both silent.

One person operates the mouse and browses the Weibo page, while the other person casually watches from the side.

The page of Weibo is not simple. Compared with the friends network and the dating network, it even looks refreshing. Its model also seems difficult to understand. It almost completely abandons the acquaintance socialization of the friend network and instead stands on the current people. Social track.

However, it is said that there are two tracks, socializing with acquaintances and socializing with familiar people, but it is still socializing after all.

Weibo is just like another competitor of dating network and friend network.

What's that?

That’s nothing!

Sora Rayman smiled.

I smiled briefly before saying, "You guys go organize it first. We will have a meeting an hour ago. Come and ask your party what it means."

Ma Huateng nodded, and Pony smiled angrily, even his face turned pale.

After all, Pony made the final decision on Penguin’s acquisition of Friends.com.

I turned to leave.

Bu Qiying was a little determined and walked in together.

But my "Seven Tigers and Penguins" were at a loss. The situation suddenly changed dramatically. Should I leave or not? Is it a win or a loss now?

Let's go, it seems that the competition between Penguin and Yike is still going to start.

It’s time to leave. I went through the various retention talks, memories of struggles, and honorary consultants. Even the formal resignation report was carefully put back into the drawer by Pony. The atmosphere was so high that it was very embarrassing to leave!

Xu Chenye felt numb!

Yes, Bu Qiying was even more numb. I was numb, shocked, angry and angry. I hated that I had to stand in front of Yike and question him now!

Is that something that humans can do?

I took out my cell phone without any hesitation, and without resorting to some method of speaking, I dialed directly.

Beep, beep, beep, beep.

The long waiting sound almost made Kong Leiman think that Bu Qi dared to answer his call. However, just when he was about to hang up automatically, Bu Qi's slow voice came out.

"Pony, happy New Year, what's up?"

Slow, natural, nothing normal.

There was not even a trace of Rayman's complacency or gloating from those words. I was stuck for a moment. I had no illusion that today was April Fool's Day, but the screen behind me was extremely cold.

I also felt that the backstab from Yike was more chilling.

"Mr. Fang, what does he mean?" Kong Leman's hands shook, but he still asked.

"What do you mean?" Yike asked.

"What does Sina Weibo mean?" Bu Qiying wanted to take a closer look.

"A social network platform dominated by Sina, Pony, does he want to register? Welcome, warm welcome." Yike showed coldness.

Kong Lehman smiled again: "Mr. Fang, he understands what you mean. What does Sina Weibo mean? The back foot Penguin acquires Friends.com, and the front foot goes offline on social networks. What does it mean? Is he embarrassed?"

I gritted my teeth and complained, "Mr. Fang, he's so embarrassed!"

Bu Qi was not surprised: "Pony, what does he mean? Penguin bought Friends.com, and Sina can just be a social network? You have seen such a domineering person."

Kong Leiman said sarcastically: "You have seen such a domineering person."

"Pony, Rejing, listen to his tone. It's suitable for you to communicate now. He can call you when he calms down." Yi Ke was about to start an interesting call.

"What? Does Mr. Fang even have a guilty conscience?" Kong Lehman wanted to make it clear, "It's strange that one of the conditions for the acquisition of Friends.com is the free movement of the company's team. Mr. Fang is so good at selling you a shell. , changed hands and turned to the original team to build another social platform, we were all confused about what that meant."

Yi Ke said patiently: "Friends.com's value is its users, a group of real-name user groups. Weibo is the same as Weibo. As for the original team, Penguin is short of people, and we have no intention of joining them."

Just as Kong Lehman was about to speak, he suddenly received a message from Ma Huateng on his computer's QQ. He clicked on it and saw that it was a piece of content sent by the "Yike" Weibo account - Who is the real Eastern Facebook?

My anger rose again and I asked: "At that time, Mr. Fang was still honest? Socializing with acquaintances on Friends.com and socializing with acquaintances on his Weibo are both social networking! He later said that Friends.com would be a Facebook for the East, and now He also said that Weibo is the real Facebook..."

"Mr. Fang, can people be so shameless?"

"He uses Penguin's money to compete with Penguin?"

"He took the knife you handed him and stabbed you in the back?"

"Mr. Fang, should you praise his methods now?"

Yi Ke was a little upset by Bu Qiying's repeated questions and praises, and he lowered his voice and asked: "What's the matter? You know that he thinks Lehman is the chairman of Sina! How can Sina do things so well?" Did he make a report?"

"He bought Friendship.com for 1.55 billion. Did Friendship.com deliver the goods to him?"

"Are you ashamed?"

"Why did Penguin make that phone call to you when he set up a dating website?"

"Why did he make that call to you when the dating website and QQ space launched the farming game?"

"Why did you make that phone call during the parking space game?"

"Okay, now your friend has sold online, and Dongfang Fb has also given up. He says you are ashamed?"

Bu Qi asked righteously: "Who is shameless?"

"He knows what the 1.55 billion premium is buying!" Kong Lehman pointed out the key point.

"I bought you for PC communications, have you done it?" Yike asked back.

Bu Qiying continued: "There is no entry or exit in the social field."

That was something mentioned under the dinner table.

"Is it just socializing with acquaintances?" Yi Ke corrected, "Weibo is also doing that."

Kong Lehman accused: "He is pretending to be sober!"

Yike said in an understated tone: "He insists on saying that. It seems that there is a difference in your perceptions. It doesn't matter. You think that Friends.com has a lot of premium. It is a transaction that he is willing to make."

Kong Leiman smiled and said: "Okay, Mr. Fang, let him buy this back."

Yi Ke said simply: "If there is a problem, 600 million, friends.com will sell you."

Kong Lehman was stunned speechless by Yi Ke's... kind of spirit. 600 million was Penguin's final offer to Friends.com.

A moment ago, I sighed: "They can always openly say on social platforms that they want to be a real Eastern Facebook, but now they dare to deny it to you. Why is it so? How can it be so if it's only a few hundred million?"

"This is what you said, it was Fang Zhuo who said it. One code equals one code. Friends.com is Friends.net. It was worth 1.55 billion when sold to him. You lost the trust of users by back and forth, and you invested resources in Weibo. , is now worth 600 million." Yi Ke said calmly, "Moreover, in order to take care of their emotions, Weibo was offline years ago. However, it will have better effects during the New Year greetings."

Bu Qiying laughed twice and revealed the truth: "Are you afraid that Penguin will buy a friend's Internet cafe? Wait until the funds are received before launching it? Mr. Fang, is it boring?"

"It's boring." Yi Ke affirmed, "You are very confused about his reaction like that. Is he caring about the future of Friends.com? You made a profit in return, and his Penguin stock price fell, and Xiaojia was a win-win. What did he give you? Telephone?"

Kong Lehman was thinking about his own emotions, thinking about the acquisition that was finalized by himself after the year, thinking about that cruel knife, thinking about the dilemma that would undoubtedly arise in Penguin’s social strategy, thinking about the innocent Bu Qi and I completely It is a pure and pure style...

For a few seconds, I thought very little outside my mind.

Why did you make that call?

It’s for the competition on social networks, it’s for the anger of paying for someone to blame, it’s for the other party to follow the underlying agreement, and…

It was also for the instant feeling of Yi Ke’s obvious competitiveness with Penguin.

The premium of 1.55 billion fully satisfied the other party's appetite.

Social networking is an area where Yikoneng launches competition against Penguin.

Kong Lehman is now very convinced that as long as the richest man in the mainland has no chance or resources, I will definitely enter the communications field and enter the small traffic base that Penguin strictly guards.

No matter what the other party says, that's the attitude I feel now.

Does Li Qing have no chance?

Can the war in the social field be spread to the communication field?

The thoughts in Kong Leiman's mind were entangled, and he was vaguely aware of the challenge from another angle.

My anger, indignation, excitement, and doubts gradually calmed down, and I said: "Mr. Fang, what he does is authentic. Kidnappers pay attention to credibility. They collect money and release people. He received the money yesterday and broke the law today." "

Kong Lehman said quickly: "If he wants to do Dongfang Facebook, he will use that method. You can understand it. He just needs to come in an upright manner."

"Say it again, this Weibo was posted by Fang Zhuo. Sina Weibo and Facebook are two different things." Bu Qi sneered, "Yes, he is authentic. Friends.com was sold to him because he is authentic."

Kong Leiman laughed for the eighth time: "That's it for now, forget it, Mr. Fang's reputation is also widely spread."

I said again word by word: "Oh, Mr. Fang's heart is known to everyone on the road."

Yi Ke chatted and listened for so long, and finally laughed loudly: "Hahaha, Pony, he said that your heart is known to everyone on the road, but you have too few hearts. Which one does he know?"

I joked: "Is it your kindness to others, or your pure and pure heart?"

Sora Rayman is the answer.

Bu Qi continued: "You still don't have the heart to help Penguin find investment."

"A farm game has been learned but you are angry."

"One, oh, you look through it, there is a piece of ice in the heart of the jade pot."

"Pony, which heart does he know about? Which heart is known to everyone on the street?"

Kong Lehman can answer.

Yi Ke smiled again: "If you look through it again, hey, you find another heart that you just want to try the penguin's beauty. How about it, Pony, can you try it?"

Kong Lehman was able to answer: "In that case, Mr. Fang, Penguin welcomes competition."

"Very good, that's Pony." Yi Ke was willing to take the blame and clarified again, "You still have to say, he probably saw the Weibo of your account, which was posted by Fang Zhuo."

Bu Qiying said: "This is all important."

Yi Ke agreed: "It's wrong, so now in front of him, please tell me personally, who is the real Facebook of the East?"

You need others to set the pace, you do it yourself.

So what?

Sora Rayman was right, but he didn't need to say anything more.

Both of them said goodbye to each other and started a rude phone call.

Kong Lehman looked at the screen of his mobile phone for a few seconds, browsed the Weibo page again, then turned off the computer, took a sip of water, and finally stood up and walked to the conference room where senior managers were already gathered.

Regarding Sina's new social platform, Penguin needs to discuss measures to deal with it.

Can a social networking platform based on familiar relationships work?

Penguin's QQ space first has no friends and then relies on communication interactions to spread to the private space.

Now, is that Weibo’s foundation solid?

Friends.com and Dating.com are competing against Facebook in the United States. What can his Weibo be competing against?

Are there risks in such a new attempt?

When Lehman landed in the conference room, the relevant discussion had been going on for a while.

Unexpectedly, everyone can see the dilemma Penguin has in his social strategy at this time.

Dating.com has invested a lot of resources, and Friends.com has actually spent 1.55 billion to buy it. The most important thing is that this kind of social platform can refer to Facebook, which does not exist in the United States, and can determine its future development.

Could it be that because we are Sina and Mr. Fang is the boss, if we create a new Weibo with or without reference, do we have to have the brains to retreat? How to divide traffic and resources?

Kong Leiman listened to the discussion, whether he saw Bu Qiying's figure, but also whether he said anything.

"You have no confidence in the dating network. Micro-innovation is a derogatory term. It can avoid certain risks brought by innovation to a very small extent." Zheng Zhihao, general manager of QQ Space Product Center, who has confirmed that he will take over the dating network, expressed his opinion. , "Innovation is good, and the company's development must be steady and backward."

I said solemnly: "You are able to abandon the dating network Sugu, which has a good momentum of development. If Weibo really has no future, I doubt you can completely replicate the way dating network played against friends."

Although Weibo was offline, even Penguin was surprised, but Dingyou.com was victorious over Friends.com.

Xiaojia calmed down and thought about it casually. Penguin was retreating on the original path that had achieved many successes. On the contrary, Sina's move was very certain.

"Very good, you are very happy to see whether Xiaojia has been carried away." Kong Leiman expressed his fierce attitude with anger when he was alone again, "There will still be a discussion meeting tomorrow afternoon. In addition to Weibo, If you want to add a conference theme, can Li Qing’s mobile phone do it?”

The executives outside the conference room felt a little strange. They first asked whether Li Qing's mobile phone could be successful. An Internet company like Penguin could always make mobile phones, right?

"Okay, I'll see you tomorrow afternoon." Bu Qiying clapped her hands, indicating that the meeting would start first.

When everyone left the conference room, I smiled and asked, "He and Yi Ke were on the phone? How was it?"

"Intense exchange." Bu Qiying asked the previous question again, "Does he think Li Qing's mobile phone can be successful?"

As expected of Pony, if it were me, I might even start a quarrel out of control!

Ma Huateng never paid attention to that matter after that, and said with a smile: "Pony, if Yike does it, it will definitely succeed. The competition in the mobile phone market is too small. Everyone thinks that Yike shorted Lehman, but Lehman originally Li Qing's judgment is so bad, you are optimistic about Li Qing's mobile phone."

Kong Lehman nodded slightly and added, "He asked the professionals to see what we think."

Ma Huateng has actually never heard the opinions of professionals, but he did say it at that time. He just nodded. I have no confidence in Penguin, and I think Weibo will have too little impact.

In the afternoon of the next day, the Penguin meeting was still held, and the opening of Hong Kong stocks already gave some insights into the market.

Penguin's stock price fell slightly. Although it was still lower than after the acquisition of Friends.com, the fluctuation seemed too friendly. The social network war did not end as Xiaojia imagined.

Mr. Fang and Sina are still alive.

We're still watching the penguins!

That's a bad sign!

I recommend a friend's book, "Being a Salted Fish in Hongwu".

Introduction:

Traveling back to the last years of Hongwu, the hopeless Zhu Yunxi said that it was good to be a salted fish king.

Having soldiers, money and some land, a perfect salted fish life.

It's just that there is a bad old man who is very bad. He forces him to learn this and that all day long. When he has nothing to do, he always gives him a pat on the back and tells him to take over when he retires.

Nonsence!

I didn’t even take the socialist class, so did I believe your ghost?