Reinventing the Millennium

Yike mobile phones are on sale in Europe and the United States. Because there are pre-order users to pick up the phones, although the process is simple, it generally creates a lively scene of queues.

While it is night in Europe, it is still afternoon in the United States.

The Internet has shortened the time and distance between the two parties.

Consumers in New York, Boston, Las Vegas and other cities witnessed a wave of selfies from European netizens and friendly interactions between the two brands before they even got their hands on the Yike Mars.

Internet popularity is never a complete feedback of reality, but it can also show part of the reality and add fuel to the fire.

At 3:30 pm New York time, a group of Mars users in Europe were immersed in the biggest banner of Yike that "the front camera is unique in the world" and pondered the new ways to play YouTube, Facebook, and Twitter. The first users in the United States were It was the beginning of a clumsy research into the latest trendy mobile phone features.

They take selfies, they try uploading videos, they wonder about Twitter’s new look.

The U.S. market is already flooded with 2-3 million iPhones, and they are relatively more familiar with touch screens - Apple announced in early November that it had exceeded 2 million units in sales, but it is obviously still far from the 3 million mark.

At 4 o'clock in the afternoon, when the head of Yike posted a latest selfie on Facebook, many manufacturers and media were concerned about the sales figures that were deliberately concealed behind him, and more users unexpectedly learned a new vocabulary.

——Selfy.

These are the tags Fang Zhuo added when sharing his selfies, "Mars", "Selfy", "Share", and "Afternoon".

Even he himself did not expect that American users who were getting mobile phones one after another were actively trying to learn everything about selfies. A new simple word given the meaning of "selfie" became the focus of users.

How do European markets describe themselves when sharing selfies?

Take pictures of myself?

Take a photo of myself?

My Photo?

Shooting with a front-facing camera is an extremely new behavior, and it naturally does not have a standard vocabulary in a broad sense.

Fang Zhuo couldn't remember how to spell the selfie he used to write. It seemed like something was added after self, so he figured it would convey the right meaning and wrote "Selfy".

Then, within a short period of time, all selfies shared on Facebook in the United States were marked with selfy. This situation quickly spread to Europe, overwhelming their long sentence expressions.

So many words, such long sentences, and how outdated the expression is!

Look what the minority says!

In just a few hours, when more and more American users got new phones through offline stores and Amazon delivery, when Fang Zhuo saw that Xiao Ao’s registered account was also taking selfies of Selfy, he suddenly realized that no matter what the selfies in the past were, Words, from now on, it is likely that Selfy represents this emerging trend.

Fang Zhuo did not expect that he would most likely get the right to define the word "selfie" before he got the right to define the standard for smartphones.

After briefly thinking about this situation, he thought that he could combine it with the company's products and turn Selfy into a business.

Yike will directly launch a segmented model in the future, codenamed "Selfy", using the camera algorithm developed by the company, focusing on the front camera, and strengthening the Yike brand.

Any selfie must be synonymous with Selfy.

Selfy is not only a new term, but also refers to Yike’s series of mobile phones.

At 7 o'clock in the evening New York time, the first-day sales in Europe and the United States plus pre-sales have brought the total sales of Mars to close to 1 million units.

Just as Fangzhuo and his operator partners were trying to figure out whether to surpass this number and announce it tomorrow or the day after tomorrow, the second mobile phone manufacturer after Finnish giant Nokia gave a new and more formal statement.

Korean mobile phone brand LG also released a video on YouTube, showing off the LG Prada that they unveiled last year, believing that the iPhone and Mars have borrowed from their products, and that LG will soon launch a smartphone with a front-facing camera.

Following LG’s official confirmation, the American operator Verizon also posted a promotional slogan directly on its official website, announcing that it would cooperate with LG, a world-renowned mobile phone brand, to launch a 3G touch-screen smartphone that supports selfie functions.

Yike has long expected that there will be follow-up from other manufacturers.

But I didn't expect that there would be news of challenges on the first day of sale, and I didn't expect that Verizon, which had been ambiguous before, would be so decisive in looking for new partners.

Verizon is the second largest operator in the United States. It is stronger than T-Mobile in terms of 3G investment and user base. Previous iPhone sales on the market and the popularity of Mars promotion made Verizon change its attitude and start to contact Yike.

However, T-Mobile's six-month exclusivity period is a difficult threshold for Verizon to cross.

Fang Zhuo believes in the subjective initiative of Verizon, a large operator, but the actions at this time do have a relatively strong signal.

As the American and European teams counted sales, Yike held a small discussion meeting.

First of all, online public opinion in the early stage of mobile phone launch is very important. YouTube is an important part of Yike's promotion. LG still needs to respond to LG's statement, but it is no longer up to Mr. Fang to give the reaction, but to Mr. Yu to talk about its own mobile phone brand. .

LG Prada was indeed released earlier than the iPhone and Mars, but it only has 8MB of storage, a pre-installed 256MB microSD card, does not support multi-touch, is not a smartphone at all, and can only run simple Java programs.

Not only does Yike not have to avoid taboos, it can also further promote its company's philosophy.

——Keep making progress.

Yike Mars is a 3G smartphone that has advanced to the top, and it is exactly in line with Mr. Fang’s “minority” response.

This response plan was being finalized, and Yu Hong quickly went to record it.

Fang Zhuo continued to discuss competitive solutions for the cooperation between Verizon and LG.

Whether it is Nokia or LG, major mobile phone manufacturers are paying attention earlier than he thought. In particular, Verizon is likely to adopt a subsidized approach, which will pose a great threat.

But Android is open source, there is no way around it.

In this way, Mars should still seize the first launch time and ship as much as possible to form brand recognition.

Originally, the developed touch-screen game Fruit Killer was hesitant and not built-in. It was considered to use it to stir up new popularity after the sales popularity dropped. However, operators and manufacturers seem to have a keen sense of competition. Such changes in the situation You can't leave any more options behind.

Nokia said that it can launch front-end products within three months. Korean manufacturers have always been more innovative, and LG also has experience in developing capacitive screens. If it really joins forces with Verizon to launch a new mobile phone within a month or two, I am afraid Mars will be disappointed. sales were affected.

At 8:30 p.m., Fang Zhuo received the latest sales reports from the two major markets. The total number of Mars and pre-sales was 974,000 units.

According to this trend, tomorrow, the second day after the mobile phone is released, Yike can announce that sales exceed one million.

Fang Zhuo made the decision: "Tomorrow, if one million is exceeded, we will launch "Fruit Killer" in the minor upgrade of the Android system, so that everyone can try out the new gameplay of touch screen games. Related marketing must also be in place, and we must have a unique front camera. Add a new label and a unique mobile gaming experience.”

The Yike team agreed with a bang.

Although pre-sales account for the majority, the million-sales point is still very encouraging.

Moreover, judging from the time in the European market, it has taken more than 12 hours for consumers to get the mobile phone. Most of them are Internet users, and the latest feedback collected tends to be favorable.

The main front camera has no competition at all.

The ecological framework of Internet applications is also a novel experience.

Also, what Yike attaches most importance to is the comparison with the iPhone system fluency. Considering that iPhone sales in the European market are not many, this is not taken into account for the time being. It also depends on the feedback of American users.

In short, the overall situation makes everyone at Yike, who are inevitably nervous about the sale, full of confidence.

Another hour later, Fang Zhuo saw the mobile phone reviews coming out one after another.

At this time, he received a call from Google Schmidt.

As the head of the Iron Triangle, Schmidt is actually very concerned about Yike's sales performance today, but knowing that everyone in Yike is busy, he only checks the situation online.

He noticed Nokia's informal statement and Mr. Fang's concise response.

He saw the sharing of selfies on social platforms, and also saw Selfy becoming increasingly popular.

Schmidt remained patient until he received the Google team's evaluation of the cooperation between LG and Verizon before calling Mr. Fang.

"Sales volume?" Schmidt said simply and directly.

"97.4." Fang Zhuo also said simply.

"Tomorrow is a good day." Schmidt knew that tomorrow would be a good day for both Yike and Google. It was the time when the sales of Yike's first mobile phone exceeded one million, and it was also the anniversary of the global Android system's sales exceeding one million. .

He simply calmed down his joy and asked again: "Mr. Fang, what do you think of LG?"

Fang Zhuo's answer this time was much slower. Yiko Mars wants to be the king of Android machines. This is the consensus between him and Schmidt. However, the development of the Android system is also a consensus, which is to rely on more manufacturers to join in to improve competitiveness. , defeating powerful established manufacturers.

"LG and Verizon are likely to copy the style of Yike and T-Mobile, which has good prospects."

"Yike welcomes healthy competition."

Fang Zhuo's answer was more cautious and official.

Schmidt took a breath and repeated Mr. Fang's judgment with some worry: "Yeah, it's a good prospect. Tsk, I didn't expect Verizon to announce the cooperation news at this time. It really didn't have one intention from the beginning to the end. T-Mobile You have to work harder."

Fang Zhuo believes that as the CEO of Google, which dominates the Android system, Schmidt’s attitude is enough.

Unexpectedly, Schmidt's next words surprised him extremely.

"It would be great if I could kill LG." Schmidt said with great malice.

"Wait, kill LG?" Fang Zhuo asked in shock, "Why do you do it?"

Schmidt was also shocked, no, Mr. Fang is not a kind person.

He said confidently: "LG and Verizon may copy subsidy cooperation, which will pose a threat to Mars."

Fang Zhuo knew that Schmidt was not a kind person and could not possibly elevate Yike's status above Android development.

He went through all the information, and suddenly realized the key point, and asked: "Didn't LG contact Google before to discuss installing the Android system?"

When Schmidt was asked this question by Mr. Fang, he immediately became acutely aware of the information bias and misunderstanding between the two parties, and replied: "LG is indeed interested in Android, and Google has also been in contact with it for a while, but it has dropped to a freezing point recently. LG will not ship Android."

The current open source Android system is not that powerful system.

It is just an open source system chosen by an emerging mobile phone manufacturer, and its subsequent appeal depends largely on the sales of this manufacturer's products.

Fang Zhuo discovered the problem and was quite dumbfounded. He asked: "Why did the talks collapse? What system will LG use? Its previous capacitive screen mobile phones were all non-smart."

"It's either Symbian or Microsoft's WP." Schmidt said seriously, "Maybe it's the former. LG mentioned Symbian frequently when chatting with us. After all, it is the most used smartphone system on the planet."

Fang Zhuo was silent, and the Fruit Killer didn't seem to be so eager to push it out.

Schmidt kept silent, thinking that he was feeling pressure, and gave a half-truth and half-false explanation of the reason why the talks broke down: "LG wants Yike's status and wants to invest in the Android company. Of course I can't agree. Yike is the closest person to Google." one's business Patner."

He also quoted a famous saying: "If it wants to choose Symbian, let it go. We all like to be in the minority."

Fang Zhuo thought to himself, if it were not forced by the situation, whoever wanted to be in the minority would have to work from the minority to the majority now.

"Have you played Fruit Killer? Because of LG's actions, we have made temporary changes and plan to launch this game tomorrow night when sales exceed one million." Fang Zhuo said.

"Very good! I even think it should be built into the phone when it leaves the factory!" Schmidt has tried Fruit Killer and thinks it is a groundbreaking touch-screen game that may even play a role in bringing the front-facing camera to life. impact on sales.

However, as a manufacturer, Yike has its own considerations, and he can only express his respect with regret.

Fang Zhuo thought for ten seconds and did not overturn the decision that had already been overturned. Tomorrow's Fruit Killer was just a celebration.

And about LG…

Fang Zhuo asked the Google CEO's opinion seriously and considered: "LG's Prada is a product that does not have multi-touch. I may give Verizon a warning that the next products they cooperate with cannot infringe Yike's patents."

Schmidt immediately understood what Mr. Fang meant.

He thought for a while and said maliciously: "After all, we don't know whether the products they cooperate with will have multi-touch. We can wait and see if they release it. If LG is equipped with Symbian system, it will blatantly infringe on important patents. We must protect the legitimate rights and interests of our millions of users."

"LG infringes on Yike's patent, Yike will not agree, Google will not agree, Android will not agree, and I will not agree."

"The most important thing is, Mr. Fang, you shouldn't agree."

Schmidt said extremely forcefully: "Yike's patents in the touch screen field should play a necessary role and give competitors the most shocking blow at critical moments."

Yike has the patent package authorization for Sony Ericsson mobile phones, and also has a few but very important patents in the fields of capacitive screens and Android systems. The former has a certain protective effect, and the latter is a sharp weapon for subsequent touch screen players.

Yike and Google jointly established a patent cross-licensing organization and agreed not to carry out patent attacks on manufacturers equipped with Android systems.

However, LG may choose Symbian.

So.

Schmidt reiterated his attitude: "President Fang, kill LG!"

Mr. Fang, I know who you are, put away your hypocritical hesitation, take out your vicious fangs, and kill LG!