Roaming in the world of film and television

Another year passed in a blink of an eye, 1986.

Jiande County, Qiandao Lake.

Lin Yue asked Li Jinze to wash the cup, and took Jinli out of the fermentation workshop.

In the distance, a round of red sun rises and falls on the lake, and the breeze brings the aroma of malt.

"How about it?"

"It's delicious, it's really delicious." Jinli said, "It's much better than the previous two products."

"Of course, it's craft beer."

"Craft beer?"

"That's right." Lin Yue said: "Have you noticed that there are many breweries in the market and more and more brands, but the quality of beer is declining rapidly?"

"Found."

Jinli has been focusing on the operation of the meat factory, but it does not mean that he knows nothing about the beer market. After all, the scale of the business is getting bigger and bigger, and there are more and more entertainments. In the words of his daughter-in-law, drinking is more than eating If you eat in a restaurant, you will naturally drink whatever you have. When you eat at home, you must drink beer produced by Qiandaohu Brewery. It is not that Lin Yue asked someone to deliver it. The product quality is really good.

"Do you know why?"

"Cut corners?"

"Yes, there are more and more beer brands, and the price war is fierce. There is only one way to ensure profits, and that is to reduce costs. Take hops and yeast, the most important auxiliary materials for beer production. In this way, it not only reduces the production cost, but also improves the yield of alcohol. Some people use a mixture of corn, rice, and starch instead of malt. The result of this is that the brewed beer has a low alcohol content. The concentration of malt is low, and there is only one word for customers - 'water', which is what every brand does."

"Makes sense."

This is not to agree, but to agree, because Shuangwu Meat Factory is also facing the same situation. In the past two years, not only a large number of breweries have been built, but also family workshops with poor materials, unhygienic and chaotic management in terms of meat processing. It gained a place in the market and caused some impact on Shuangwu Meat Products Factory, but the most uncomfortable one was the state-run meat factory in the city. It is said that it has not even been able to pay bonuses recently.

Lin Yue said: "But this is also very good. The market will accelerate the reshuffle. It is very difficult for a company to seize the market, but it can quickly destroy its reputation."

Jinli turned his head and looked behind him: "Are you going to use craft beer to clean up the mess?"

"That's right." Lin Yue said: "They played themselves to death. If a brand has become synonymous with cheap and low quality, then wait for bankruptcy."

"No wonder the brewery has not expanded its production capacity since it went into production. You are waiting for local breweries to fight a war of attrition."

"In the past, the purchase and sales were unified, and the breweries did not have to worry about sales. Coupled with the serious local protectionism, the beer market in the province was everywhere, and every county had its own wine company. Now that the economy is liberalized, the transportation industry is becoming increasingly popular. In a developed country, conflicts and competition are inevitable, and price wars are also foreseeable."

"What should I do next?"

"Shrink the line of defense, consolidate Yiwu's market share, watch them fight, and wait for the opportunity."

Jinli nodded, and admired Lin Yue's market sense and marketing methods from the bottom of his heart, because it took only one year for Qiandaohu Beer to win the entire Yiwu market. The method is not so mysterious, but Direct and effective.

For so many years, because Jinhua is on the west and Yongkang is on the south border, both of which are large beer producers, Yiwu has never had its own brewery, and Lin Yue used the slogan "Yiwu people's own beer" , It shook the Yiwu market of these two major beer-producing markets, and then relied on its excellent taste and low price to nibble away at the east, west, north and south step by step, causing these old state-owned factories a headache, thus opening up a price war prologue.

Let's put it this way, he started the price war.

"How about the trademark of Jinhua Ham? Has it been registered?"

Lin Yue's question brought him back to his thoughts.

"Registered."

"In two years, we will be able to attack the City Meat Factory."

"This...isn't necessary, they have been going downhill in the past two years."

"Does the hype know?"

"Hype? What do you mean?"

"I don't really care about the final demise of the City Meat Factory. I just want people all over the country to know the story that they bullied us a few years ago, but now they are trampled under our feet. Telling a good corporate story is the way to success. first step."

Fuck...

Apart from this somewhat disrespectful and uncivilized word, Jinli couldn't think of any other words to describe his current mood. This kid... he's such a chicken thief, it's so frightening.

How old is he this year? At the age of 18, strictly speaking, he is not yet an adult.

"I have always wondered. According to you, the first step for a brewery to pave its way is to play the brand of feelings, but why is it not named Wu Brewery, but Qiandaohu Brewery? It is because the site is close to Qiandao Lake. ?”

He always felt that Lin Yue's name had a deep meaning, not simply imitating brands like "Tsingtao Brewery" and "Harbin Beer".

"Except for the good water quality of Qiandao Lake, which is suitable for brewing light and refreshing beer, I did this just to be lazy and catch the heat."

"Stay hot?"

Lin Yue looked at the lake in the distance and said, "What do you think of it?"

"very beautiful."

"So, if we don't need to promote such a beautiful scenic spot in the future, some people will spare no effort to turn it into a geographic business card with an easy-to-remember name and save a part of advertising costs. Why not do it?"

"..."

Jinli didn't know what to say anymore, he felt that every step this guy took was calculated. Of course, it would be a trap to put it on someone who is his enemy—the kind that falls to the death.

"By the way, look at this."

Lin Yue handed the document in front of him.

Jinli thought it was a business statement, a sales contract, etc., took it over and examined it carefully, only to find out that it was not. There were photos and text descriptions, and it looked like a kind of food processing equipment.

"What's this?"

"Sausage enema machine."

"Sausage enema machine? What is it used for?"

"Ham sausage."

"What is ham sausage?"

"Isn't it written on it?"

"I'm too lazy to read, just tell me what you want to do."

"Simply speaking, ham sausage is also a kind of canned pork, but compared with canned pork, it is more convenient to eat, lower in cost, and has a brighter market prospect."

"Say it straight, how do you do it?"

Lin Yue was very speechless: "You are also the factory director of a company, so you can't learn more about the product features? I'm just starting and you can make a decision, okay?"

"Unless you make up your mind to trick me." Jinli said, "If you really have such an idea, is there any point in my struggle?"

Needless to say, he is quite sensible.

Lin Yue didn't say much, and turned to look at the lake view.

Jinli is also the director of Shuangwu Meat Products Factory, and he is very aware of the current situation of the meat factories in various cities. Leaders with vision are seeking transformation, while leaders without vision are sitting on their hands. It is considered a good choice to add canning production lines. That's what meat factories do.

Now Lin Yue said that ham sausage is more promising than canned pork. What did he mean? It means that he didn't have a hot head, didn't think it out, but made a decision after fully understanding the current market situation, just like he said before. As I said before, enterprises must be market-oriented, and the result of being self-styled can only be abandoned and perish. However, the products of Shuangwu Meat Products Factory are still not diversified enough. Only by producing a hot product can Shuangwu The brand of Jinhua is well-known throughout the country, otherwise, at most it has a certain reputation in the province. After all, Jinhua ham is good, but from the perspective of the entire big market, it is still a little niche.

Now he took out this document very solemnly, explaining what it is, that he found the opportunity to make the "Shuangwu" brand famous in one battle.

This guy is really a business genius, he has to be admired.

...

When Lin Yue and Jinli discussed importing machines from Japan to build a ham sausage production line, Chen Jianghe also completed his career upgrade.

Because Zheng Qian's thinking can't keep up with the times, he can't innovate products that adapt to the market, resulting in the sock factory's deteriorating day by day, and the employees' wages can't be paid. Chen Jianghe has to stand up and contract the sock factory.

Due to the pressure and physical condition of the employees, Zheng Qian chose to retire early.

So at the beginning of 1986, Chen Jianghe took office and became the director of the socks factory, and Yan, the chief of the sales department, also climbed up a level and became the deputy director.

half year later.

Xipu socks factory.

With a big belly, Luo Yuzhu and her husband Wang Dashan walked into the sales department to sign the form.

"Dashan, in the past, the goods in this factory were very popular, and ordinary people couldn't buy them at all. You had to go over the wall and greet the people inside, so that you could buy one or two hundred pairs. Now it's okay, no need No matter how troublesome it was before, small traders like us can still get the goods.”

Wang Dashan, who looked like a "good guy", looked at the long queue in front of him, scratched the back of his head with his hands, and said with a smirk: "Really?"

"Well, I grew up in this factory, how can I not know?"

It may be because of standing for a long time, the back hurts, Luo Yuzhu pressed the back of the waist.

At this time, an employee in the sales department saw that she came to buy goods with a big belly. It was not easy, so he lifted a chair and put it beside her: "Sit down."

"It's okay, it's okay, it's my turn soon." Luo Yuzhu waved his hand: "Thank you."

Seeing her say this, the staff couldn't persuade her anymore, and went back to continue working.

"Dashan, wait for me at the place where you pick up the goods. I'll go over after signing the form."

"can you?"

"Don't worry, it's fine."

Knowing her temper, Wang Dashan turned around and left the sales department without saying anything.

Half a minute later, it was Luo Yuzhu's turn to sign the form. At this moment, someone shouted outside: "Director Yan, a friend of Director Chen called. He said his name is Lin Yue."

"Oh, turn around, I'm in the sales department."

Deputy Director Yan, who was sitting on the desk by the window, answered the phone.

"Hey, it's Lin Yue. Are you looking for Jiang He? Jiang He is not here, he went to Hangzhou, and said there is some clothing fair...Okay, okay...Got it..."

Luo Yuzhu, who walked out with the form after signing, was suddenly dumbfounded.

It took a long time to react, and he approached Deputy Factory Manager Yan and asked, "What's your factory manager's last name?"

"My surname is Chen."

"what is it call?"

"Jianghe, Chen Jianghe."

"Is it Chen Jianghe from Chenjia Village, Yiwu?"

"That's right." Deputy Factory Director Yan looked at Luo Yuzhu carefully: "Do you know him?"

"Ah... no... no." Luo Yuzhu stuttered and fled without explaining clearly.

Deputy Factory Manager Yan didn't take her seriously, and continued to settle his debts.

Coming out of the sales department, Luo Yuzhu grabbed a passing female worker and said excitedly, "Your factory manager...how did Chen Jianghe become your factory manager."

The female worker looked at her with a strange look, not understanding why the pregnant woman inquired about the factory manager.

"How did it work, that's all it did, why are you asking this?"

Another female worker joked: "I seem to smell a sour smell, Xiaoyu, why are you jealous of anyone? Did you see that she is pregnant? She has a husband."

"Fuck you." The girl named Xiaoyu made a shy face.

Luo Yuzhu became even more emotional: "Isn't your factory manager... not married?"

"Why are you asking this? Who are you?" The doubts on Xiaoyu's face became more intense, and she didn't understand why this big belly woman was so interested in the young and promising director Chen.

In fact, having said this, you don't need to answer to know whether Chen Jianghe is married or not.

Didn't he pay homage to Qiaogu? Didn't he even give Qiaogu his passbook? why why……

Luo Yuzhu walked towards the warehouse in a daze, and when she saw Wang Dashan, she dragged someone out and left without buying any socks, and she didn't say anything when asked why.

Wang Dashan had no choice but to take her back as she came here.

...

Half a month later.

Chenjia Village, Yiwu.

Lin Yue boiled the two king snakes that had been left in the system space for a long time, cut them into radish-like filaments and put them into the boiled broth with shredded pork, then added orange peel, soy sauce and other seasonings, covered them and put them in the big pot Stew.

Chen Ping burned the fire very vigorously, the red in the stove rushed out, and the fire head crackled.

"Lin Yue, this... Grandma is most afraid of snakes. If he knows that the soup boiled in the pot is snake soup, he will definitely not eat it."

"If you don't tell her, it will end? Just say it's a soup made of shredded pork and shredded chicken."

"Is this okay?"

"Then you think of a good way to treat her rheumatism."

Chen Ping stopped talking. It has been raining for ten days in the past half month. The old lady has a bitter face every day. Although she doesn't say anything, everyone knows that it is rheumatism. Lin Yue said the day before yesterday that snake soup is the cure The rheumatism is good, and today I got a king snake back, and the two of them took advantage of the old lady's out to play cards, tossed back and forth, and made half a pot of snake soup.

"It smells so good."

Water vapor came out from the cracks in the side of the pot, and the smell of snake soup was so tangy that it made people's index fingers twitch.

Chen Ping kept swallowing. People in Wenzhou like to eat snakes, but there are not many in Jinhua. At first, he was quite shy. After all, he had never eaten them before. , just care about eating.

"How long is it?"

Lin Yue glanced at him: "What's the hurry, haven't you heard that you can't eat hot tofu in a hurry?"

Speaking of which, the portable space is easy to use. If you count the time, from 1982 to 1986, four years have passed. Putting it in the real world, not to mention the meat, the bones are rotten, and it is still very fresh here. It's just as good at night, and it keeps fresher than the best refrigerator in the world.

"Hey, it's not even noon yet, what can I cook for? It's so delicious."

Accompanied by a man's voice, there was an unexpected visitor in the courtyard...at least in Chen Ping's opinion.

"Chang...Chang deputy director?"

For the past few years, every Chinese New Year, Chang Xiyun would come over to see the old lady with something, and listen to Chen Yulian's "report" on the business situation of the year, so the Chen family is no stranger to Chang Xiyun, and they are very affectionate.

Lin Yue put down the iron spoon in his hand and said with a smile, "You came at the right time."

Chang Xiyun's nose twitched, and she leaned closer to the stove to sniff: "It smells like pork, tangerine peel, and Shaoxing soy sauce. Stewed ribs? No, braised pig's feet? No, no..."

He couldn't figure it out.

Lin Yue said: "You can't guess, right? If you can't guess, it's right."

"Director Chang, is this here?"

Then there was a shout from outside the alley.

"Yes, here it is, come in."

Not long after the words were finished, two thin men walked in, one in front and one behind, carrying a square object that was two meters long and wide.

"Put it under the side room first."

Two lean Chinese characters walked over carrying things.

Just when Chen Ping was wondering what it was, two lean men walked into the yard, carrying the same thing in their hands, and stacked them under the eaves of the side house.

"Okay, you go back to the market, I will pay you when I go back."

"OK."

Four lean men who worked odd jobs in the market were gone.

To be sure, that's definitely not a carpet backing that needs to be sewn.

Just as Chen Ping wanted to ask Director Chang what it was, Chen Yulian walked in from the outside.

"Director Chang is here."

Chen Ping thought that the villagers on the street saw Chang Chang bringing someone over, and went to the west of the village to marry their daughter next month. Chen Jinhuo, who is now making new quilts, called her back.

"Hey, here we come."

"Let's sit inside." Chen Yulian led him inside, and when she passed the kitchen, she noticed the situation in the pot and couldn't help but glared at Lin Yue: "What weird things are you doing again?"

Speaking of this son, he not only has a lot of ghost ideas, but also has great cooking skills. Basically, any ingredients that fall into his hands can be made into delicious dishes——The Chen family’s conditions have improved in the past two years. I dare to buy the ingredients I bought now, but how to do them after buying them has become a big problem. Good things can’t be used for practice, so every time he volunteers to buy them, and they cook deliciously every time. If you ask him Why do you do it? Just say, "I learned by the book, didn't you say that there is everything in the book, and reading more books is better than anything else?" She choked back.

"Make shredded pork soup."

"Make shredded pork soup?"

Chen Yulian looked suspicious, she obviously didn't believe such an answer, but because Chang Xiyun was around, she was too lazy to gain knowledge with him.

"Look at the pot, simmer for fifteen minutes, and call me when the time comes."

After speaking, he followed the two into the main room.

Chen Yulian greeted Chang Xiyun to sit down and poured him another glass of water.

"Director Chang is here today for something, right?"

When she entered the door just now, she saw things piled up under the eaves of the side house. Needless to say, he must have sent them over.