Salted Fish’s Self-help Strategy

Cao Shan was silent. She wanted to struggle a bit, but she was particularly entangled because her plan was to gradually engage in channels in a region, so that the total cost could be controlled. But this went against the banner she played. Paving channels is the original intention, but there is no difference between too little action and no paving.

Chu Yuanxi knew that he needed data to persuade Cao Shan, so she took out a small table with a broken line.

"This is the consequence of the well-known brand Bosideng, a well-known brand from the Celestial Empire, who opened channels back then. You can take a look. Bosideng originally made down jackets, and had to acquire Four Seasons Clothing and then shop this channel. The result? The gross profit margin has been stable, but the return on equity This has changed for four consecutive years-20.5%-15.1%-9.8%-1.8%. This is not called a cliff anymore. It is falling avalanche, because the cost has been rising. People have tossed the well-known brands in the country. Huh?"

"Aren't we, did we raise another 300 million?"

"These 300 million cents will not be given to you." Chu Yuanxi made a cup of tea for herself again. "The main reason for recruiting you today is to tell you face-to-face, don't use this calculation, these raised funds It’s earmarked for special use. I would rather the artifact company go bankrupt than give you a penny. Don’t even think about it. Did I make it clear?"

Seeing what Chu Yuanxi said was so decisive, Cao Shan finally gave up her illusion, but she didn't understand: "You have changed."

"Huh?" Chu Yuanxi was taken aback for a moment, wondering if my fox tail was exposed?

"You didn't say that at the beginning. Do you remember what you said when you told me about branding? Tell me how to implement the brand strategy without money?"

"This is unrelated." Chu Yuanxi didn't take this set. "What could be done when there was no money left, there is no reason to do it now. You have to pay attention to tap our advantages."

"What advantage do we have?"

"Our inventory turnover is zero. Isn't it obvious? Domestic garment factories, like Langzi shares, can't wait for more than one year of inventory turnover days, but international leading brands such as Uniqlo and Zara can make inventory turnover. It takes less than three months. What about us? We produce and sell. Isn’t this an advantage?"

Chu Yuanxi said that Cao Shan finally remembered. In fact, domestic clothing brands used to be defeated by foreign fast fashion brands. They are both fashionable and low-priced, and they can quickly iterate their products to keep up with consumers' tastes. Domestic brands are stupid and must adapt consumers to their tastes.

How to fight this? Zara’s clothes take only one week from planning to finished products on the shelves, so stocking is very small. Domestic brands predict demand and then stock up in large quantities. The stocking rate is three times that of others, and there is no way to face changes in consumer taste. Change is a large-scale inventory backlog.

Why did the clothing industry come alive that day? Because of the emergence of e-commerce, offline physical stores became fitting rooms, and consumption shifted to online, which greatly reduced inventory turnover. It can be said that Jack Ma and Qiang Dong saved this group of clothing manufacturers.

Then, with big data, domestic apparel companies are gradually coming back.

Thinking of this, Cao Shan patted the table, "Okay, then I won't engage in mergers and acquisitions, but I want to engage in franchise stores. Is this all right?"

"Are you joining? I think it's a bit anxious now, after the brand strategy is successful."

"What I'm talking about is that after success, who joins us now, and their direct-sale stores have not yet made a lot of profit." Cao Shan curled her lips, "You can't just look at the advantages. Our advantages and disadvantages are obvious. The categories are too big. Less, it can only be DIY, to sell to fans, fans are our moat, but it is also a prison, the ceiling is still too low."

"I understand, but you don't want to rush to conclusions now." Chu Yuanxi laughed, "Although I will not support you in terms of money, but in terms of resources, Ba Ren Entertainment has changed its shape now and it is awesome. Resources that can be provided in the future It will definitely go up, so I think I am more than half sure of the problem you mentioned to make it disappear."

"How to disappear?"

"Brand upgrade. What do you think Bosideng did?" Chu Yuanxi turned over the form, and Cao Shan saw that Bosideng's ad was really good, titled the documentary, cooperated with the hot variety show, and advertised crazy. , Also held a new product launch event at New York Fashion Week, invited American male and female celebrities and Victoria's Secret supermodels to walk the show.

"Fuck! Isn't this a problem that can be solved by spending money? How much does it cost to spend money? 30 million is not even enough for advance payment!"

"This, how to promote the brand upgrade to the high-end, depends on the head office. You can solve the problem of rich categories, pay attention to your own advantages, and focus more on design."

Chu Yuanxi said it very calmly, because he knew that these resources would be available in the future, and this was the benefit of becoming a large company.

After solving Cao Shan's problem, Chu Yuanxi began to grasp the mobile game "Rising from the Wind". The project of the mobile game team has not been completed, but the team is almost formed, at least the staff is already available.

And this time, Xue Ming and his AI siege lion team will directly join in, because the application of AI in the mobile game "Unwinding in the Wind" is far from TCG.

The performance of Tcg's application of AI is excellent. In other words, Xue Ming's AI support is Chu Yuanxi's confidence not to be afraid of exploding when opening the server. Because of the high-level AI robots that can make the players invisible to the players that they are not fighting against them, Chu Yuanxi dared to start a new server immediately when only 10,000 people came in from a server.

Want to know what is the most embarrassing thing about this kind of pure human battle mobile game~www.wuxiaspot.com~? Can't match the opponent for half a day. More embarrassing than not being able to match an opponent for half a day is to match an opponent who is seriously inconsistent.

This game has a ladder. The players are hierarchical. Ten thousand people may come in and not all are playing. At the same time, there may be only a few hundred people or even less, and they are distributed in different ranks. It is easy for new players to come in. Hei Tie, and then his brother was in the Hei Tie, and everyone else hit him. As a result, no one was matched, no bronze or silver, directly matched a gold, and the two players were stunned.

Therefore, the high-quality AI robot perfectly resolves this embarrassment, allowing Chu Yuanxi to slowly introduce newcomers to the old server after the service peak, and slowly increase the load. After a period of operation, the boundary of the service will be reached.

Taking such a step-by-step approach, it is easy to get an early warning and solve the problem before the server blows up, or simply close the registration and open a new server.

So from this perspective, Zhao Jie should regard Xue Ming as a benefactor...

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