Super Tycoon
Chapter 222 Propaganda War
? Zhang Yang was preparing to pack his things and go home for the New Year, when the phone rang.
"Mr. Zhang, there is bad news. According to some foreign media reports, our Smart Stars are easily damaged and difficult to repair. If this gets out, our sales will definitely continue to decline."
"Tengfei, don't worry. I already know the news. Wanxin Company will deal with it."
Zhang Yang had already considered this issue and had already communicated with Wanxin Company. On the one hand, establish a complete after-sales maintenance point, and on the other hand, join the media propaganda war.
Various manufacturers of game consoles are attacking other game console brands overtly or covertly. The purpose is naturally to make their own brand of game consoles sell better.
But what Zhang Yang finds funny is why companies like He Songxia have to get involved. The most important thing for those two companies is to increase the number of their games.
Even if they discredit Zhiduoxing, will consumers buy their products if they don’t buy Zhiduoxing? Whoever has more games and whose games are fun, players will buy whose products.
Under this rule, Souni is in the lead.
At present, the number of games developed and purchased by Zhiduoxing Company has reached more than 80, but Sunny's 1 has exceeded 300.
As for the products of companies such as Sega, Songxia, etc., there are no more than 50 games currently being promoted. 35xs
For example, there were game consoles before Mingming, and there were some fun games, but their current game console is not backward compatible.
Different storage formats are used, and it is normal that they are not backward compatible, but you always have to release some old game discs. In order to reflect the difference of their consoles, they actually only released a few new games.
What's even more ridiculous is that the design of the game has two architectures. Because of their special architecture, game development becomes difficult.
They did not let the game companies be responsible for their own profits and losses like Songxia, but ordered games from those game companies. But those companies found that developing suitable games is more difficult than developing suitable games for Souni and other game consoles. Why should they do it for the same price?
I have also worked on computers, the hardware is very good, and the software is also good. Since those companies are unwilling to develop and the asking price is so high, they develop it themselves, but they have no experience.
That's it, I still think it doesn't matter, their game consoles are selling well, although they haven't made any money, but as time goes by, how can they sell tens of millions of units?
They are in a competitive relationship with companies such as Souni, Songxia and even Nintendo, but in fact, these companies have also had some cooperation.
They felt that it would be best to join hands with the outside world and defeat Zhiduoxing Company first. Anyway, Zhiduoxing Company has exposed its shortcomings, so it must be seized.
The most active one here is Songxia Company.
Songxia believes that if it wasn't for the emergence of Zhiduoxing, when their game consoles were launched last year, there should be no competitors, and they wouldn't have to cut prices so much, so they would definitely be able to earn more money.
After so long, it may have started to make a profit.
As a result, Zhiduoxing took half of their sales, making their rise in the game industry much more difficult.
Until now, Songxia didn't pay much attention to Suni. I feel that Sunny's game consoles are also selling well, not as good as their 3.
Besides, 3 was jointly developed by many companies, and there are also copyrights of some film companies, which can be used for targeted development of games, and their technology is also top-notch.
Suuni said 3, whether it is 3 or 2, isn't it all flat on the TV? The so-called 3 is nothing more than a gimmick!
When major manufacturers stepped on Zhiduoxing, they did not forget to step on other companies.
Zhiduoxing also made a counterattack at this time, mainly pointing out that the core of the game console is to play games.
This hit Songxia, Sega, etc., because they have the fewest games, and Sega is the most unconvinced, and they will launch some new games soon.
As a veteran game console manufacturer, how could it make such a mistake? They're just some old games that haven't been relaunched yet, and the number of games will exceed 300 in no time.
Suuni also took the opportunity to promote, in addition to promoting his own 3 experience, there is also the number of games. Including games that are under development and not yet on the market, they have all promoted them.
When everyone was promoting it, they suddenly discovered that it seemed that Nintendo, the leader in the game market before, didn't seem to say much recently.
On the one hand, Nintendo is developing new game consoles and does not want to be involved in the 32-bit machine wars. On the other hand, it is also continuing to promote handheld consoles. This handheld console has brought huge profits to Nintendo.
And although their sales have declined, they are not unsold. After they will stop production, relying on the ability of backward compatibility, they will still sell well.
At this time, Nintendo is also competing with Souni for the copyright of the game company. They hope that after the launch of their new game console, they can directly have fun games.
At the same time, it is also to curb the development of Souni Company. The company's strategy is too crazy.
Game console manufacturers make money by selling games, which is their consensus. Kesone is throwing money so crazy that the sales of each game may decline, because there are too many games and players have more choices.
In this way, the sales of all games may decline, and it is easy to cause poor communication between players. Everyone played a game before, discussing Easter eggs, skills, etc., but now playing a different game, how can we communicate?
Originally, a popular game could sell tens of millions of copies, but now it may be reduced to a few million, which greatly reduces the profit of the game.
Nintendo thinks Suony is wrong to do this, and the profit is low. Can those game companies that signed the dividend agreement be happy? I originally thought that a game could earn millions of dollars, but now it only earns more than a hundred thousand dollars. With such a big psychological gap, will you continue to be willing to develop games for Sonny?
What they didn't notice was that while Zhiduoxing was talking about the shortcomings of other companies' game consoles in the media, it was also quickly purchasing game copyrights and finding game companies to customize games.
Although the profits of each game may have declined, this is a long-term strategy. In his previous life, Sonny relied on this strategy to defeat Sega, Songxia, etc., and also suppressed Nintendo.
Declining profits does not mean no profits. When other companies withdraw, they can occupy a large part of the vacated market and make up for their profits.
This is why many companies are willing to spend money on the market, just to earn back or even more in the future.
At this time, Huaxia announced a news: Zhiduoxing took the lead and established the Game Development United Association.
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