Technology: Start by selling mobile phones

According to the practice of traditional "solution providers", there are generally two settlement methods for providing solutions.

One is to settle based on shipment volume.

For example, it is well known that for every 5G mobile phone produced, Qualcomm will be paid a 5% patent fee based on the price of the mobile phone.

For example, for chips produced using the ARM architecture, a license fee of 1% of the average chip price will be charged for each chip produced.

besides.

For example, the "fingerprint unlock" module provided by the domestic "Goodix Technology" also pays for the number of sets used.

The other option is to charge annually, with payments made every year and renewals made the following year.

For example, some authorized patents,

For example, EDA software licensing in chip design is mostly billed on an annual basis.

In other words, I don’t care how many products you produce using these patented technologies and software, I only charge a fixed fee every year.

For example, the "3D face recognition" technology solution used by "Nietzsche X1" does not provide hardware such as camera sensors, but only algorithms. Both solutions can be applied.

Six pm.

President Jia Qingjia of Xiaomi Group finally sent Xiaomi Group’s final quotation plan.

Looking at the two plan quotations in front of him, Mo Ran tapped his fingers on the table.

"Opop offered 500 million to acquire technology, while Xiaomi's price was even lower and it was only willing to offer 200 million."

"However, Opop's price for a single set is quite reasonable, and they are willing to pay 140 yuan per set, while Xiaomi is a bit stingy, with a set price of 120 yuan."

"It seems that whether it is Opop or Xiaomi, they are not very determined to acquire '3D face recognition' technology, and they still prefer the simplest and least risky procurement plan."

"but……"

“I happen to have no intention of selling my technology, so this is the best solution that coincides with everyone’s satisfaction.”

thinking,

Mo Ran slowly stacked the two "cooperation proposals" together, having already made up his mind.

The offers offered by Opop and Xiaomi were not low, and he decided to make a profit before other companies developed "face recognition" technology.

but.

Mo Ran does not intend to directly agree to Opop and Xiaomi's quotation. He knows very well that "3D face recognition" technology is now a high-end flagship technology in mobile phones.

Regardless of whether it is Opop or Xiaomi, it can only be installed on high-end mobile phones and flagship mobile phones. The higher cost is probably acceptable.

Thinking of this, he opened the drawer and took out a notebook, and then began to calculate in the notebook.

After a while,

The originally blank paper has been filled with a large number of numbers, and finally a number "200" is circled.

200 yuan/set.

This is not random graffiti.

In order to realize the "3D face recognition" function, in addition to the "algorithm" provided by Nietzsche, of course, hardware assistance is also needed, such as "face-specific cameras", "3D sensors", etc.

After careful calculation, Mo Ran found that the cost of this set of hardware plus Nietzsche's "algorithm" made the entire "face recognition" solution just about 350 yuan.

This price should be barely acceptable to Opop and Xiaomi, and it just touches the bottom line of what they can accept!

"At this price... it should make them feel a little heartbroken."

Mo Ran finally set the price at 200 yuan per set. However, he did not immediately contact Xia Jinhai from Opop and Jia Qing from Xiaomi. Instead, he focused on another matter.

Since you have chosen to "charge according to the number of mobile phone installations", there is another thing involved - "authorized quantity statistics"!

As everyone knows.

Many people know that all mobile phone manufacturers in the world need to pay certain patent fees to Qualcomm as long as they produce 5G mobile phones.

Qualcomm absolutely does not have the energy to keep track of how many 5G mobile phones are produced by each manufacturer in the world.

So, how is this quantity calculated?

The internationally accepted method is.

When the two parties signed the authorization contract, they agreed on liquidated damages, and the manufacturer will proactively declare the number of coupons every month. Once it is discovered through spot checks that the company has inaccurately declared the authorized amount, the solution provider will initiate liquidated damages compensation.

That is to say,

After being discovered, he filed a lawsuit for compensation.

Of course, there is another one.

A deposit is first given, and then if any omissions are discovered, the deposit will be forfeited in full.

After careful consideration for a long time,

Mo Ran finally wrote in his notebook: 200 million.

As a seller's market, Mo Ran knew very well that Opop and Xiaomi now wanted to obtain authorization for "face recognition", so he naturally had the confidence to ask for a deposit.

Although I don’t know how to use this money for the time being, it is better than having to file a lawsuit for compensation after an accident.

After thinking about this clearly, he sorted the whole thing out again, found that nothing was missing, and exhaled slowly.

"That's it for now, give them a quote first and see how they react!"

…

The plan drawn up by Mo Ran was passed to Xia Jinhai and Jia Qing early the next morning.

The two happened to fly back to the headquarters at this time. As soon as they received the news, they immediately convened the company's senior management for discussion.

In the conference room of Opop headquarters.

Xia Jinhai was sitting above the conference room, and on the projection screen was the plan Mo Ran had drafted.

"Yesterday I personally visited the Nietzsche Headquarters. Their boss Mo Ran is very young and very capable. I gave him our plan yesterday, and we got a reply early this morning."

As he said this, several executives in the conference room turned their attention to the projection screen.

Some of them are responsible for product research and development, some are responsible for market promotion, and some are heads of technical departments. They all know the importance of the "face recognition" function in the current high-end mobile phone market.

but,

Seeing the price, some executives immediately shook their heads and expressed their opinions.

"Is the price of 200 yuan/set too high? Including the hardware, the cost of the 'face recognition' solution has exceeded 350 yuan!

One of our high-end mobile phones only costs about 3,500 yuan, and the 200 yuan licensing fee is already as high as 6%, which is worse than Qualcomm! "

"That's right, Mr. Xia, I think we still need to discuss the price."

"I also think 200 yuan/set is too expensive. Think about how much money we make from one mobile phone. In this way, all the money has been made by them!"

Amid the noisy discussion, Xia Jinhai was not surprised by the fierce reaction. This price will undoubtedly take away a large part of the profits of Opop's high-end mobile phones!

but.

He coughed slightly, and the conference room fell silent.

"Our quotation was 140 yuan/set. At first we thought they would accept it even if it went up to 160 yuan/set, but we didn't expect it to go up so much."

"The question now is, they quoted 200 yuan per set. What price do you think we should respond to?"

“The maximum is 160 yuan/set!”

"160 yuan/set is our bottom line, it can't be more expensive."

Xia Jinhai shook his head. Although he and Mo Ran only had contact once, the fact that the other party allowed him to be with Xiaomi's Jia Qing during their first meeting showed that his methods were not simple.

"They quoted a flat price of 200 yuan. I'm afraid it's difficult to reach an agreement on the price of 160 yuan/set."

"Then we won't cooperate."

After the words fell, Xia Jinhai was stunned and frowned slightly.

"What about the 'Opop R11 Plus' flagship phone we are planning to launch next year? Is there still a 'face recognition function'?"

“If Xiaomi reaches an agreement with them and Xiaomi’s next flagship phone, Xiaomi Mi 6, is equipped with a ‘face recognition function’, how will we respond?”

"Everyone knows that if Xiaomi Lei always seizes this opportunity, he can't use it to step on us severely at the press conference?"

After three consecutive questions, everyone fell silent. Even the executive who just said he would not cooperate out of anger remained silent.

Indeed, Xiaomi is still eyeing it.

Nowadays, the "face recognition" function is a representative of "high-end technology" in the field of mobile phones. Not only has Huawei not developed it, but it is not even equipped with Apple mobile phones.

At this time, if Opop or Xiaomi or even other manufacturers equip their flagship phones with this technology, it will undoubtedly have a great publicity advantage.

Opop does not cooperate with Nietzsche. Most other companies cooperate with Nietzsche.

Seeing this, Xia Jinhai paused and continued:

"Furthermore, I think Nietzsche must have calculated the cost when he quoted a price of 200 yuan per set, and he probably guessed our ultimate price."

"To be honest, even if they insist on 200 yuan per set, can our new flagship really not be equipped with the 'face recognition' function?"

The conference room fell completely silent, and everyone was clearly aware of a problem.

Now it's not just a question of whether it's expensive or not, it's also a question of having no choice.

After a long time, someone finally coughed slightly, and then whispered:

"It's a seller's market now. No matter how bad Nietzsche is, we have to admit it."

"In addition, Xiaomi is also competing with us. After trying it out, we might as well just return the price of 180 yuan/set, which also shows our sincerity!"

Xia Jinhai nodded, and other executives present also nodded in agreement.

Seeing this, Xia Jinhai said:

"Now that everyone has unanimously agreed, I will personally fly to Chengdu again in the afternoon and discuss the details with Nietzsche in person."

"Also, what about the 200 million guarantee deposit?"

…

While Opop executives were discussing the price, Xiaomi Group also received a reply from Nietzsche.

The difference is that Jia Qing, as one of the vice presidents of Xiaomi's business unit, went directly to the office of Mr. Lei of Xiaomi Group after getting Nietzsche's reply.

"200 yuan a set?"

"Are you crazy about money?!"

Rebus looked at the quotation plan sent by Mo Ran and looked unhappy.

Xiaomi is different from other mobile phone manufacturers. Xiaomi's single-phone profits are not as generous as other manufacturers. The price of 200 yuan puts Xiaomi in a dilemma.

After a moment, he snorted disdainfully and said:

"If you love it, sell it or not; if you don't sell it, you will be defeated!"

Seeing that Rebus was a little impulsive, Jia Qing coughed lightly and reminded:

“Mr. Lei, our next flagship Xiaomi 6 can wait for the ‘face recognition’ technology to be developed...”

Rebus gave Jia Qing a cold look.

After a long silence.

"Then give them a new price, 140 yuan/set, and forget it if you don't sell it."

"Mr. Lei, Opop also found them and quoted a price..."

Rebus looked at Jia Qing for three seconds this time.

After a while, he took a deep breath.

"The price has been raised to 150 yuan! It can't be any higher!"

"Mr. Lei..."

"I think Nietzsche's quote of 200 yuan should not be a random quote, but should have calculated the cost; and he has grasped our thoughts..."

"I know! I still need you to remind me?!"

Rebus's face turned completely gloomy.

“170 yuan/set, if it’s higher, just tell them not to negotiate!”

Jia Qing nodded quickly and then talked about liquidated damages.

"Nietzsche asked for a deposit of 200 million in compensation..."

"Give it to him! More than 200 million? Give it to him!"

"Yes Yes Yes!"

…

Although they felt unhappy, Opop and Xiaomi were both honest, and soon a new round of offers came back to Mo Ran.

At the same time, Xia Jinhai and Jia Qing also flew back to Chengdu to discuss such an important matter with Mo Ran in detail.

There is not much difference between the two parties in terms of price, and there are only some details that need to be discussed.

Mo Ran called Wang Fugui to join the discussion, and finally on the third day, Nietzsche reached an agreement with Opop and Xiaomi.

Nietzsche will provide "3D face recognition" solutions for Opop and Xiaomi, with the price of each set set at "180 yuan."

Opop and Xiaomi also accepted Nietzsche's compensation terms and paid a deposit of 200 million in advance, which will be refunded after the cooperation ends normally.

In addition, Nietzsche also promised not to provide a "3D face recognition" solution to a third manufacturer within six months.

On the third day after signing the agreement, the deposits from Opop and Xiaomi have arrived.

Seeing a total of 400 million in cash, Mo Ran immediately asked Hao Technology to connect with two companies and start providing "face recognition" solutions.

At this time, Nietzsche's "Mobile Phone Business Department" also recruited several technical personnel as the "TV Business Department" expanded.

Hao Keji is temporarily in charge of this matter and has little impact.

After leaving the rest to Hao Technology, Mo Ran returned to the "TF Memory Card" factory.

Soon, he called Wang Fugui, who was in charge of the matter.

"Old Wang, how are things going in the 'TF memory card' production workshop?"

"The renovation and upgrade has been completed, and it has passed the standard acceptance of the 'thousand-level workshop' chip-level dust-free workshop two days ago!"

"The production equipment has been installed in the past two days, and debugging has basically been completed. It will be put into production soon."

"So fast?!"

Mo Ran was a little surprised.

Wang Fugui couldn't help but smile and said with a smile:

"Thanks to Li Zhi!"

"It was a stroke of genius that you asked him to come and help you this time. From the dust-free workshop to the installation and commissioning of production equipment, and even the recruitment of technical personnel, he did it all by himself!"

“Without his help, we don’t know when our ‘Yellow River Storage Plant’ would be back on track.”

"It can be said that this person is proficient in everything from technology to management, and his ability is really strong!"

Mo Ran looked happy. He had originally taken a fancy to Li Zhi's experience in the chip industry.

Sure enough, he was not disappointed.

After a while.

"Come on, Lao Wang, take me to the new factory to see it!"

…

The new factory is not far from Nietzsche's headquarters.

Ten minutes later, the two arrived at the "Yellow River Storage Factory" production workshop.

It is said to be a production workshop, but it is actually an independent three-story building, with each floor approximately 1,000 square meters, and the annual rent is 400,000 yuan.

The first and second floors are planned for warehouses, production workshops and employee canteens, while the third floor is planned for administrative departments and R\u0026D units.

Mo Ran came to the production workshop and immediately saw Li Zhi, who was busy and tall and thin.

"Li Zhi!"

Mo Ran smiled and shouted with satisfaction.