Technology: Start by selling mobile phones

So, this time he learned the lesson and shook his head.

"Mr. Mo, I won't get involved in pricing... This is a matter between you and Manager Wang."

Unexpectedly, as soon as he finished speaking, Mo Ran's eyes fell on him.

Hao Keji was excited and his mind started to work immediately.

Thinking secretly.

"When the last time the 'Luban No. 8' was priced, Mo Ran was determined to improve the positioning and configuration of the 'Luban No. 8'. This time he deliberately asked me..."

"I guess it's the same. I want to create a high-end product with high configuration and positioning, and open up the high-end market of tablet computers in one fell swoop!"

"Yes, that should be it... In that case, I'll just follow what he said."

Thinking of this, Hao Keke smiled on his face and said confidently:

"Mr. Mo, I suggest you directly target the mid-to-high-end market..."

"The first configuration uses the Intel Atom x5-Z8500 processor and is priced at about 999 yuan. It is a mid-range tablet."

"The other one is a high-end tablet using Snapdragon 615 and priced at about 1,499 yuan."

Mo Ran smiled slightly, and then looked at Wang Fugui beside him.

"Old Wang, what's your suggestion?"

Lao Wang is much more innocent than Hao Keji, and he has already had some ideas of his own these days.

Hearing Mo Ran ask himself, he sorted out his words a little and said:

"Boss, I've learned a lot about the current tablet market these days."

"Compared with the mobile phone market, the overall price of tablet computers is relatively more expensive. I looked at peer products on Pinxixi, and the lowest prices are 499 yuan and 599 yuan."

"For brands such as Xiaomi and Honor, their entry-level tablets are priced at 999 yuan."

"Of course, this is understandable. After all, compared to mobile phones, the sales volume of tablets is not large, so the competition is naturally not so fierce.

Similarly, the prices of each company will not be so brutal, and the prices are naturally more expensive. "

Mo Ran agreed.

Tablet computers are mostly used at home, such as watching TV dramas and taking online classes. Compared with mobile phones that everyone has one, the consumer group is completely different.

Wang Fugui saw this and continued:

"So my suggestion is a little different from Mr. Hao's. I prefer the range of seven to eight hundred yuan."

"It's just a little cheaper than first-tier brands Xiaomi and Honor, but it's also a little more expensive than other copycat tablet manufacturers."

"After all, our Nietzsche is now a relatively well-known brand, so the premium of one hundred or two hundred yuan is still acceptable."

It has to be said that Wang Fugui's analysis is indeed very accurate. Even Hao Keji on the side nodded frequently in approval.

But at this moment,

Mo Ran shook his head slightly and said:

"I had different ideas."

"I would prefer that the first 'tablet' has the lowest configuration and is priced at..."

"499 yuan!"

"499 yuan?"

Wang Fugui and Hao Keji were surprised and couldn't keep up with Mo Ran's thinking.

After a while, Wang Fugui said anxiously:

"Boss, the price is too low!"

“The brand we finally built through ‘Nietzsche A7’ and ‘Luban 8’ was suddenly brought down by this tablet.”

"What should I say? At least we should launch a 699 yuan tablet, right?"

Hao Keji also nodded repeatedly, and he was completely confused at this time.

On "Luban No. 8", didn't Mo Ran try his best to improve its positioning and cooperate with the official Honor of Kings to improve its brand power?

Good guy.

Why have you lowered your worth now?

Both of them couldn't help but look at Mo Ran, who shook his head and then turned to Hao Keke.

"Master Hao, needless to say, your idea is simply whimsical."

"Tablets are completely different from mobile phones. The vast majority of users do not have high requirements for the hardware and performance of tablets. They are more interested in buying brands."

"Do you think our Nietzsche brand is worth 1,499 yuan in the field of tablet computers?"

Hao Keji shut up.

Then, Mo Ran looked at Wang Fugui.

"Lao Wang, you have done a good job in surveying the market, but your positioning of Nietzsche is still wrong."

"Drifting?"

Mo Ran explained:

“In fact, we, Nietzsche, are a complete newcomer to the field of tablet computers.”

"Even though our sales on mobile phones have been good recently, compared to Huawei and Xiaomi, we are not even a small player; and I don't think we have many so-called fans. I am not optimistic about your so-called brand premium."

"So, our best attitude now is to calm down and work on making products in a down-to-earth manner."

Wang Fugui also fell silent.

Thinking about it carefully, indeed,

Although the sales of the two recent mobile phones are booming, how do they compare with those really big brands?

Not even close!

"There's another reason."

"As you said just now, Lao Wang, the tablet market is much smaller than the mobile phone market."

"Our current focus should still be on mobile phones. As for tablets, we don't have to invest too much energy."

“You can definitely start with the lowest end to gain experience, and then gradually enrich the product line.”

Speaking of this, Mo Ran glanced at the two people and concluded:

“When doing things, you must prioritize.”

After saying that, the office suddenly fell into silence.

After several seconds, even Hao Keji couldn't help but show admiration.

really.

The popularity of the two consecutive mobile phones has made the entire company, from Wang Fugui and Hao Technology, to the customer service girl at the front desk, feel a little excited.

Unexpectedly, when the outside world praised it and sales were booming, the young Mr. Mo could still see it so clearly.

At this moment, the two of them looked at each other and truly realized that the Mo Ranmo in front of them had changed.

Of course, Mo Ran couldn't guess what the two of them were thinking.

but,

The reason why the price is 499 yuan is that apart from the fact that tablet computers are not Mo Ran’s focus, there is another reason that he did not say out loud.

That is - he is very short of points.

Tablet computers themselves are not a mainstream business, so using a cost-effective and low-priced tablet to earn points seems to be a good choice.

"Okay, if you have no objections, we will discuss the details of the 499 yuan tablet."

Wang Fugui and Hao Keji naturally had no objections, and soon a three-person product meeting began.

But just halfway through the meeting, Li Dongbao suddenly came.

No.

To be precise, Li Dongbao came in person with his leaders.