The Era of Hard Work

The three-party cooperation is obviously purposeful and targeted. The cooperation between Lu's Catering, Guangmei Electric and Ginza Shopping Mall has achieved considerable success on the whole. Therefore, including Lu Dong, the three people present are very clear that once Sanlian Combining electrical appliances, Carrefour, and Decos, the existing business districts will definitely be impacted.

As a person with vested interests, who is willing to give up the great situation created with great difficulty?

Lu Dong pondered deeply, if it was only Dexter, Lu's Catering, which has laid a foundation in Taidong and even the northern provinces, needn't worry too much.

However, the possible consequence of this kind of tripartite alliance business association is that the bottom line is drawn!

Not far away from the commercial district that our side has finally created, a new commercial district with extremely similar categories is formed. Once the diversion of consumers is caused, the impact will not be temporary, and the entire commercial district will weaken.

In every business district, Lu's Catering opened three stores in a row, and the capital flow involved was not much less than the other two.

Later, more news was gathered to the hands of Lu Dong and the other three.

This is a cooperation planned and liaised by Sanlian Group. Carrefour does not have a store in Quannan and Taidong so far, and Dicos has just entered the Taidong market.

The original plan of the former was only to open a store in Quannan and Daocheng, the two cities with the strongest economy in Taidong, instead of opening up the Taidong supermarket market on a large scale.

The latter's plan was originally relatively conservative, after all, Dexter had just arrived in the northern market.

However, the emergence of Sanlian Group, a large local snake, has brought about a series of changes.

Although being forced to retreat by Guangmei Electric Appliances in the home appliance market, Sanlian, which has initially achieved success in the real estate industry, is still a veritable commercial giant in Quannan.

Compared with the original Lu's Catering, Sanlian is more worthy of the title of local snake.

The people of Sanlian Group spent time and resources, taking the cooperation of Lu's Catering, Guangmei Electric and Ginza Shopping Center as a successful case, persuaded these two companies, and finally reached a cooperation.

Because the successful cases are located in Taidong, and several provinces around Taidong, if it is successful, it is not only Sanlian who will profit.

Maybe six or seven years later, no one can stop the rapid rise of new commercial complexes, but at the beginning of 2002, it is impossible for Lu Dong and others to acquiesce in this happening.

"The key to this union is the triptych!"

The new meeting will be held in Lu Dong's office, because from here, you can see the office building of Sanlian Real Estate Company, a subsidiary of Sanlian Group.

Both Fan Yunming and Zhang Mingyu have read the relevant information, and Lu Dong only said the key point: "The joining of Carrefour and Dicos is more due to the lobbying promotion of Sanlian. The relationship between these two companies is not good. Conflicts of interest, in the few Carrefour supermarkets in China, it is difficult to see Dicos, without the key factor of Sanlian, the so-called commercial consortium will inevitably collapse."

Fan Yunming was the regional general manager of Taidong and several surrounding provinces. One of his main tasks was to suppress Sanlian and grab Sanlian's market. At this time, he said: "Our main goal is Sanlian?"

Zhang Mingyu agreed with Lu Dong's words, and interjected: "Quannan and Taidong are the basics of Ginza, and also the basics of the cooperation between the three of us. We have worked hard for nearly three years to achieve today's results."

"It's not just Quannan and Taidong."

When it comes to dealing with the Sanlian Group, Fan Yunming is full of energy: "In the provinces surrounding Taidong, such as northern Hebei and southern Henan, the cooperation between the three of us has also been very successful. They want to follow our path. Once they succeed, they will never stop at Too much."

Lu Dong said at this time: "Judging from the current situation, as long as Sanlian Group can be slowed down and they don't have more resources to open new home appliance stores, this plan will be much less threatening to us."

Fan Yunming crossed his hands in front of his chest: "Sanlian, old opponent."

The Ginza shopping mall where Zhang Mingyu is located feels the least threatened because of the nature of the company, but he himself knows that the Ginza business has been impacted, and his current position will not be stable, so he asked directly: "Mr. Friends. Mr. Lu, Sanlian is your neighbor now, so you must know me better than me."

Fan Yunming's eyes turned to Lu Dong: "Let Mr. Lu talk about it. Sanlian is not only involved in the electrical industry. Mr. Lu knows more about the situation than I do."

To protect his own interests, Lu Dong has nothing to be modest about, saying: "Sanlian's home appliance business is shrinking, and it can still generate a certain amount of cash flow, but most of this part of the funds has been invested in the real estate market. Now Sanlian's main business is not limited to Home appliances, but put more origins in real estate, I have contacted Zhang Mingyu, and I have also contacted some shareholders of Sanlian Real Estate Company."

Lu Dong heard a lot of news from Bai Sheng: "Just like Sanlian allocates funds from the home appliance business to develop a real estate company, once Sanlian makes profits in the real estate business, it will also allocate resources to feed back the home appliance business."

Fan Yunming grasped the key point in Lu Dong's words: "In other words, real estate is the core of Sanlian Group's investment? The core of its business?"

"It is indeed the case at this stage." Lu Dong handed some of the information collected through Mu Kun's family and Du Xiaobing's family to the two partners, and said: "The real estate industry is an investment-heavy industry, and Sanlian Real Estate has successfully operated the Sunshine Shun City. The project is currently making every effort to build the Quarry Villa, which is known as the first high-end community in Quannan. The investment in such a project can be imagined. The income from Sunshine City, a large reserve of Sanlian Home Appliances, financing from Sanlian Real Estate, and bank loans , all fell on the Quarry Villa."

It may be the chain effect brought by him. Sanlian set foot in real estate earlier than before. The success of Sunshine Sun City, coupled with the more market share seized by Guangmei Electric, made Zhang Tao decide to launch a large satellite. It was only planned The quarry villa in the high-end society suddenly became the number one high-end community in Quannan.

The risks involved are great, but risks are always accompanied by opportunities. If the Quarry Villa succeeds, Sanlian will definitely get rid of the decline.

Lu Dong expressed his opinion: "If you want to break this plan, the key lies in Sanlian. If you want to hold Sanlian, the key lies in real estate!"

He further said: "I have definite news that Sanlian Real Estate is currently competing for the Taifeng Garden land on Twelfth Avenue, and it is very determined to win it. Last year, the university city was planning to sell the land, and it is estimated that there will be a land auction soon. Sanlian is going to win the land king among them."

Zhang Mingyu also heard about it, and said: "Sanlian Real Estate's financing, allocated funds and bank loans are all invested in the Quarry Villa, and there is still enough funds to operate a new plot?"

Fan Yunming said, "Refinancing or private financing?"

"Sanlian Real Estate has obtained financing from the private sector." Lu Dong answered, "They also plan to mortgage the Quarry Villa."

Zhang Mingyu and Fan Yunming immediately understood that this is how many real estate development companies operate.

There is even a bigger game than this, using investment attraction to enter a place, fancying a certain real estate project in the place, and then drawing a big picture, using the place to apply for low-interest or interest-free loans, and using the loan to operate the place The project on the website, then mortgage the project, and use the funds to start another project.

From beginning to end, it operates with local policies and bank money.

Local governments require economic indicators, and as long as the operator has a certain background, they are willing to cooperate.

Of course, banks are not vegetarians, as long as the capital chain is broken, the bank will take all.

Fan Yunming said slowly: "This way of operating funds is very dangerous."

Zhang Mingyu nodded in agreement.

Lu Dong said: "If there is a problem with the triple capital chain, it is basically impossible to promote the business consortium plan."

Fan Yunming added: "In addition to putting pressure on our opponents, we also need to strengthen ourselves."

Lu Dong had already prepared, and said: "Mr. Fan, Mr. Zhang, I heard that New Century Cinema Company is planning to expand. The theaters will not only be located in Qiansheng Commercial Building and Garden Plaza in Ximen, but also want to build more multiple theaters in Quannan and the province." Movie theater."

The New Century Garden store was originally introduced by Ginza, and Zhang Mingyu was very familiar with it, and said, "There is such a thing, I will talk to the people in New Century about the details."

The existing mature business district is very attractive to cinema companies.

Fan Yunming said: "For Guangmei Electric, I plan to hold promotional activities in several provinces in the region to warm up the May Day Golden Week and seize more market share."

Lu Dong understands that if Guangmei continues to expand the market, it will inevitably squeeze the space of Sanlian Electric, and compress Sanlian Electric to provide blood transfusion for Sanlian Real Estate.

"We can't stop the bank." Lu Dong saw it clearly: "Sanlian Real Estate has pressured the project to the bank, and the bank is probably willing to accept it."

Zhang Mingyu said: "Find a way to increase the cost and investment of Sanlian Real Estate."

Lu Dong nodded lightly: "Mr. Zhang, let's go together."

The bank can influence it. If Sanlian engages in mortgage loans, it will be very difficult.

In a sense, Sanlian Group itself still has many high-quality assets.

If there is no previous experience, Sanlian mortgaged the magnificent quarry villa built by Sanlian to Lu's Catering, and Lu Dong might accept it all.

The market is doing this all the time. Banks are sitting firmly on the Diaoyutai, not to mention making a profit and not losing money. In fact, it is not much worse.

To put it bluntly, what the real estate industry does is a situation where banks take everything.

After all, no one can afford to mess with the people sitting behind the big banks.

The three quickly negotiated a division of labor, and Fan Yunming continued to confront Sanlian head-on, fully attracting Sanlian's firepower, and squeezed Sanlian's market space and capital flow through Guangmei Electric.

Zhang Yunming is in charge of negotiating cooperation with New Century Cinema, and strives to add another point of attraction to the business district jointly created by the three companies.

According to the situation of Ximen Qiansheng Commercial Building, the theater has a certain drainage effect.

Lu Dong mainly does some behind-the-scenes work, such as increasing the cost of Sanlian Real Estate.

The purpose is nothing more than to make Sanlian's capital chain tense. If it can be broken, that would be even better.