The Liar Who Invaded the Entertainment Industry

Time is a miraculous medicine that wipes out countless people and things. 『』

No matter who, what, or how big the storms are, they will not escape the passage of time in the end, so they tend to calm down, or even forget.

In early December, the second part directed by Sun Yaxing, starring Tong Liya and Wang Kai, was exclusively broadcast on Mango TV.

After the broadcast, the word-of-mouth is called a miserable one, and the scolding on the Internet is called a hot topic. The scores of major domestic film and television drama rating websites are lower than the first one.

but!

Quite different from the negative reviews, yes, the ratings.

Continuing the hot momentum of the first part, although the ratings have fluctuated slightly, the overall trend has been rising all the way, and it is no surprise that it became the simultaneous ratings champion.

The number of Internet traffic remains high.

Yes, there is often moisture in the amount of Internet clicks, but the data generated by swiping clicks and the data when real netizens click and watch mostly have a fixed ratio. This is no secret in the industry.

Advertisers also know that otherwise, few netizens clicked on and watched the TV series, and they just squeezed out the data... Are advertisers really stupid idiots with a lot of money?

Therefore, the hotter the topic of a TV series, the higher the number of Internet clicks, which means that there are many netizens who really follow the drama through the Internet platform, but it is not as scary as the hundreds of millions of clicks in the report.

The data that bright blind titanium alloy dog ​​eyes are mainly used to fool people who eat melons.

This is the same as the popular internet anchor Mai Xiaoyu dreams of. The live broadcast platform will be equipped with “robots” in a certain proportion according to the number of people living in the popular anchor’s room.

When the people who didn't know the truth saw melon-eating people, I fucked, hundreds of thousands of people watched it, and I went in and took a look.

He clicked in alone, but the number of online viewers displayed in the room did not increase by one.

So the audience does not scold or scold, many people in the circle don't care.

Too much scolding is definitely not as good as to like, but it is also a good phenomenon, which shows that people watch it, and more scolding people provide a free publicity stunt for the TV series.

The most frightening thing is that no one likes or says, not even scolds. Without topicality at all, this is where a TV show fails the most.

Therefore, there is a phenomenon now that people are scolded while watching, and the more they scold, the more popular they become.

The word-of-mouth is also poor. There are a lot of people scolding "bad dramas" on the Internet, but they can't prevent the double harvest on Taiwan and the Internet, and the popularity of Yang Mi drama has soared, becoming a popular star and being promoted to the success of a first-line TV cafe.

The word-of-mouth and scoring ratio is better, but there are also many people who criticize bad drama. Because of Mai Xiaoyu's random entry, the ratings of this drama lost its reference value, but the Internet hit ratio was even higher, and Mai Xiaoyu and Liu Shishi also both became famous.

The reputation is worse, the worst scolded, and the lowest score. But the main actors in the play, whether they are cute entertainers such as Wang Kai, Tong Liya, Shu Chang, Zhao Liying, or other companies' entertainers, have gained a lot.

Popularity rises, fans grows, net worth rises, and some viewers scold a few words...Who cares?

One of the factors that want to enter the entertainment industry and succeed is to have a strong psychological endurance and do not care about the negative comments of the audience.

Only this time, Azheng, the top domestic screenwriter used by Moeren, was also scolded by netizens, and he was scolded very badly. Many netizens bluntly said that he was only a man.

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A series of three Qing Chuan dramas, each with a worse reputation, and a lower rating than one, and repeatedly talked about the history of Jiulong Duodi, and said that it was not Jiang Lang's talents?

Counting it has been finished, waiting to be broadcast next summer, Mengren's company made four Qing palace dramas that talk about Yongzheng, and came up with three Si Ye, do you think you are Jiang Lang?

Don't talk about the urban romance drama that is highly anticipated by the audience and will be broadcast early next year.

They are based on the best-selling novel of the same name, but both are original by Azheng. There is a fundamental difference between the two!

The most frightening thing is that due to the popularity of palace fighting dramas and crossing dramas in the past two years, it has attracted the attention of the State Administration of Radio, Film and Television.

Before the premiere was over, the State Administration of Radio, Film and Television held a 200-year TV series filming and production record publicity management training course in Beijing in early February.

At the same time, it convened a meeting with dramatists from various bureaus and representatives of more than ten production companies, including representatives of Mengren Film and Television, to discuss new management measures. One of them is that strict control began last year, and this year's traversal and palace battles are hot.

The so-called discussion of new management measures is actually a ban on broadcasting, and it is quite strict!

Before October next year, no longer accept applications for the establishment of Gongdou Opera and Crossing Opera; after May next year, Gongdou Opera and Crossing Opera will not be allowed to go to the prime time; TV series of such themes that will be broadcast before the end of April next year will not be available for the time being. Affected ~www.wuxiaspot.com~ As soon as the news spread, the industry was in an uproar.

The subject of "Gong Dou" has been on the screen in the past two years. For a time, the "love triangle" of the emperor, noble concubine, and queen was thrilling, and the harem was interpreted as a place for intrigues and wits.

Audiences love to watch, TV stations love to broadcast, advertisers love to sponsor, producers love to shoot, and investors love to invest... Gongdouju is simply a "money cow" that grows stronger and stronger, and all parties love it.

This is all right. With the announcement of the ban on broadcasting by the State Administration of Radio, Film and Television, the prospect of the "money cow" is worrying. Some distributors in the industry call it "a thunderbolt from the blue" and film and television companies can be described as "sorrowful".

Since the broadcast of Moe Ren, it has unveiled a new round of domestic battle dramas and traversal dramas. Many companies have participated in the investment and filming of TV series of this kind of theme, which is also the status quo of the domestic entertainment circle-follow the trend until death.

This time it's alright, "death" came too fast like a tornado, leaving a mess.

When a certain type of drama is banned, the main creators are the most involved, especially for dramas that are already being produced, the main creator will be very passive.

A well-known domestic director said in an interview with a certain media, "If we really want to ban the broadcast, we can only lose our money."

A certain senior executive in China sighed on Weibo, "The buffer period of four or five months is not enough for the post-production and publicity rehearsal of a Gongdou drama."

In fact, the ban on broadcasting by the State Administration of Radio, Film and Television this time is not bad, at least given a buffer period of several months. However, there are too many Gongdou drama projects that have been applied for, prepared for shooting, and are being filmed. Many of them have been crowded together, and a lot of preliminary work has been wasted. This is all a loss.

All in all, the ban on broadcasting this time has a great impact in the industry.

So when the cute drama entered the pre-launch publicity stage according to the plan, and began to promote through the media, it was criticized in the industry.