The Richest Man Yang Fei

"What's wrong?" Zhao Wenbin was most afraid of hearing these words at the moment, and then he sneered, "Did Yang Fei also lower the price? If they lowered, we will continue to lower the price, first occupy the market and then talk about it." !With a market, profits will always come back.”

"Mr. Zhao," the vice president said with a newspaper in his hand, "Jiebai didn't lower the price."

"Hey, Yang Fei is already scared!" Zhao Wenbin said proudly, "I said it long ago, they can't beat us!"

"Jiebai didn't lower the price, but they raised it instead!" The vice president choked out another sentence.

"Price increase?" Zhao Wenbin laughed loudly, "Could it be that Yang Fei is crazy? At this juncture, he dares to increase the price against the market? Then he will die faster."

The vice president finally said something "not good": "However, their products are very popular."

"This is impossible!" Zhao Wenbin's face was gloomy, "Consumers are not blind! If you don't buy cheap ones, will you buy expensive ones?"

The vice president put the newspaper in his hand on the table: "Boss, Mr. Zhao, haven't you read today's newspaper?"

Zhao Wenbin was busy fighting with Yang Fei, and really didn't have time to read the newspaper, so he asked, "What's wrong?"

While speaking, he had already picked up the newspaper.

The full-page reports in the newspaper were all about innocence.

"A conscientious enterprise creates conscientious soap powder——I visited Meili Daily Chemical Factory." Zhao Wenbin read the title, and then quickly browsed the article.

Throughout the article, it is all praise and bragging!

Talk about their recycled water, which can be used to raise goldfish, talk about their environmental protection philosophy, and talk about the central air-conditioning installed in their factory buildings.

The reporter spared no effort to write and praised, and used many domestic firsts.

The sewage standard ranks first in China.

The level of environmental protection ranks first in China.

Plant equipment ranks first in China.

The natural soap powder is the first in China.

In the end, it introduces the production process of natural soap powder in a large section. From thousands of years ago, ancient people used acacia to wash clothes, and talked about the ingredients of natural soap powder.

Naturally extracted, does not contain phosphorus, does not hurt hands, has strong bactericidal ability and strong detergency, suitable for machine washing and hand washing, suitable for the whole family, old and young, and suitable for washing inner and outer underwear together.

As mentioned later in the article, you get what you pay for quality, paying for health and quality, and paying a few cents more is worth it.

Finally, the reporter inadvertently mentioned that as the end of the year is approaching, the price of natural raw materials has risen. Now is the best time to buy natural soap powder. The shelf life of washing powder is long. Buy a few packs and keep them at home. If you stock up, you will earn money.

"Advertisement! Chiguoguo's advert!" Zhao Wenbin said angrily, "Yang Fei paid a reporter to write it!"

"Mr. Zhao, this is not the only one. Almost all the newspapers available in the market have similar articles. Some articles are more explicit, telling consumers that there will be a big rise in natural soap powder years ago. If you want to buy it, hurry up. .”

"These reporters, do they have any humanity! Take other people's money and help them to blow up nonsense!" Zhao Wenbin gritted his teeth, "Could it be that consumers will be led by their noses?"

"Mr. Zhao, the most important product in our factory is super-concentrated laundry detergent. The market share of ordinary powder is almost negligible. But what about Meili Daily Chemical? Their general powder occupies most of the market in rural areas, and we have no cooperation with them. The ability to fight. In the city, they use natural soap powder for us to fight."

"Urban residents have high spending power! They are also more rational and will not be fooled by Yang Fei!"

"Our markets are all in the cities, and most people in the cities like to read newspapers. People will definitely see this kind of overwhelming publicity."

Zhao Wenbin asked suspiciously: "The common people really put away the cheap ones and grab the expensive ones?"

"Mr. Zhao, the price of natural soap powder is already lower than ours. Last time they lowered it by 20 cents, and this time it went up again. But in terms of price, it is different from our super powder price.

Basically flat. So, in this regard, we have lost the price advantage. However, our cost is higher! "

Akio Takeda had been listening to the translator, and said at this time: "The products of the two sides are not equal! Such a price war cannot be won! Consumers are deceived! They can't tell the difference between super-concentrated laundry detergent and natural soap powder! "

Zhao Wenbin said: "The boss summed it up correctly."

Akio Takeda said with a sullen face: "I don't want you to make excuses, I just want to see success!"

In this battle, Yang Fei is fighting on the flanks!

Successful battles in history have all used flank warfare.

If you don't understand the rules of business warfare, you can only wait to be beaten.

Yang Fei didn't lower the price, but raised it instead.

Then take advantage of the overwhelming publicity to forcefully promote natural soap powder!

Since you want to fight a price war on super fans, then let you do it!

What Yang Fei wants is the share of the entire daily chemical market, not just the share of super fans.

The white brand also has super powder, but the share of super powder is not much.

When consumers buy something, they really consider the price.

But price isn't the only factor that determines a purchase.

Brand and quality should also be considered.

Procter \u0026 Gamble's Head \u0026 Shoulders shampoo is so expensive, and it is also more popular than domestic shampoos.

This point is more prominent among urban consumers.

The city and the countryside are two completely different battlefields.

It is a pity that Vitality Factory has always been working on cities.

Like Procter \u0026 Gamble, they have always been unable to grasp the pulse of the domestic rural market and are not sure about the market.

Yang Fei is very clear about the company's product positioning.

Use basic powder to hit the rural market, and soap powder, super powder, and basic powder to hit the urban market together.

Publicity in newspapers creates a situation of imminent price increases, so as to achieve the purpose of hunger marketing.

Yang Fei just wanted to break the price war of Vitality Factory.

The result was an unexpected success!

There is a rush to buy soap powder in the market!

Just like in a certain month of a certain year, citizens snapped up Banlangen and table salt.

Consumers are going crazy, and even the companies themselves are scared.

At this moment, the headquarters of the vitality factory is quiet.

"Mr. Zhao, do you want to continue to lower the price?" Someone asked cautiously.

Zhao Wenbin was confused and lost his confidence. He didn't dare to make this decision, so he looked at Akio Takeda.

Akio Takeda frowned, and said in a deep voice, "Restore the original price!"

Only fools continue to cut prices!

Takeda Akio did not buy Vitality Factory to lose money.

Zhao Wenbin let out a long sigh.

His own counterattack failed again.

Little Yang Fei, why can't he be beaten to death?

Akio Takeda walked back and forth with his hands behind his back, and said, "We have suffered heavy losses in the price war during this period! The market share has also been robbed by Meili Daily Chemicals. We must find a way to get it back!"

Zhao Wenbin frowned, thought carefully, and said, "Boss, we also produce natural soap powder. This is a new generation of washing powder. Can't Yang Fei make all the money by himself?"

Takeda Akio stood firm: "Yes! You organize people to develop it immediately! I want to see the finished product as soon as possible!"

Zhao Wenbin said: "I will do my best!"

Akio Takeda said solemnly: "After the new product comes out, it will be launched under the brand of Hexiang, and the original brand of Vigor Factory will not be used for the time being."

Zhao Wenbin left in response.

They shot Yang Fei once, and seeing that they couldn't hit him, they wanted to hide and practice martial arts, waiting for an opportunity to attack again.

Unexpectedly, you wanted to hide, but Yang Fei didn't want to let you go!

For this kind of poor bandit, we must take advantage of the victory and pursue it!