This star just wants to learn

"Why don't you, Uncle Wei, send me to class first, and we can talk about the advertising another day?"

Looking at Wei Mingfeng who looked anxious, Pu Tong only felt that he was even more anxious. He was anxious to hear the design plan of the public service announcement, while he was anxious to learn.

He has made a special trip to Kyoto, so he naturally hopes that the math competition training can start as soon as possible so that he can learn more.

You don't need to think about it to know that the training camp they prepared for them should be for the provincial team in Kyoto. Compared with Huailin, Kyoto pays special attention to competition and has more complete training.

If no one recommends him, it would be a bit unreasonable for a foreigner to come in and become a transfer student.

"Don't wait for another day, just do it now..." Wei Mingfeng paused, as if he saw what Pu Tong was thinking, and added: "After you finish the introduction, I will send you there myself."

He didn't mean to negotiate conditions, but the training had already started this morning. It was not easy to intervene midway by taking Pu Tong over now. It was better to go there in the afternoon and catch up with the progress directly.

Anyway, he is idle now. Wei Mingfeng really can't suppress his curiosity and wants to get a few words out of Pu Tong... Regarding the public service announcement, he really can't worry about it.

Pu Tong's talent in commercial advertising has been proven, but public service announcements and commercial advertising have little in common.

Commercial advertisements are mainly about pursuing returns, but public service advertisements have no profit motive. They are all aimed at spreading concepts, thoughts and behaviors.

Because of this, the burden on public service advertisements is definitely heavier...

While arousing everyone's attention and attitude towards social issues, public service advertisements also play a positive role in guiding and stabilizing society.

In short, establishing correct values ​​is the meaning of public service advertisements. In the new media era and the rise of the Internet, thought-provoking and excellent public service advertisements are urgent.

Wei Mingfeng was worried. CCTV really didn't have any outstanding public service advertisements in recent years. The station still broadcast the same old ones as in the previous two years, and everyone was getting tired of watching them.

However, most of the current domestic public service advertisements are shoddy and lack creativity. Many non-profit advertisers do not have high requirements for public service advertising works, and the review and inspection are not strict enough. They do not focus on creativity and effectiveness. Coupled with the lack of creativity, the quality of the works is generally not high.

Seeing that public service announcements are on the decline, how can they not be anxious?

Although he was unsure of Pu Tong's creative ability, he, and even those above him, were willing to believe in Pu Tong and give him a chance.

When he met Wei Mingfeng's glaring eyes, Pu Tong frowned. It seemed that he had underestimated the role of public service announcements. As the largest television media in the country, CCTV's public service announcements were extremely influential.

He couldn't help but recall a short story he had seen before. In 1986, my country's first TV public service advertisement - "Please pay attention to save water" TV public service advertisement was broadcast, and set off a wave of water conservation in the local area. Only that year In the fourth quarter, local tap water consumption decreased by 470,000 tons compared with the same period last year. The influence of public service advertisements is evident.

I remember so many excellent public service announcements. If I take them out, will they bring more positive meaning to this place?

He wants to try it!

"Then I'll just have a quick chat..."

Seeing that Pu Tong finally became serious, Wei Mingfeng also felt a lot more at ease. This boy has outstanding thinking and literary talent, so he might be able to do it.

In the final analysis, public service announcements are meant to educate people, but if they are too preachy, people will definitely not buy them.

The last time he recorded "The First Lesson of School", Pu Tong showed his full talent for "reasoning". He was obviously reasonable, but when it came to his mouth, it made people feel comfortable.

This kid never lets others do what they want, but is good at giving an introduction and letting everyone learn for themselves. This is undoubtedly the best way to "class".

In addition, Pu Tong is talented, so Wei Mingfeng still hopes that he can come up with some outstanding public service advertisements.

He sat next to him and waited attentively for Pu Tong to speak. Unexpectedly, Wei Mingfeng waited for most of the day and still couldn't wait for Pu Tong to speak...

"Can't you think of it?"

It seems that public service announcements are really difficult. Even a genius like Pu Tong doesn't have any good ideas.

Wei Mingfeng sighed, but he didn't force it. It was already good that Pu Tong was willing to help. What else could he ask for?

"That's not true. The main reason is that you asked me to speak out of thin air. I don't know what to say." Pu Tong smiled, "How about you give me a question?"

There were a lot of public service announcements in his mind. He didn't know what to say if he was asked to just say it. It would be better to follow their requests.

"Um?"

Wei Mingfeng was stunned for a moment. Could it be that instead of providing creative ideas, this guy planned to directly design a public service announcement?

He was actually asked to come up with a question. Although the public service advertisements promoted positive aspects, there were so many positive qualities, so he had the confidence to design it on the spot, right?

He paused and said subconsciously: "It's almost the New Year. Tell me something related to the New Year's Eve dinner."

The example given by Wei Mingfeng is actually not difficult. What is there to say about the New Year's Eve dinner? Just emphasize the safety of using fire and electricity. With Pu Tong's literary skills, isn't it easy to design a warning slogan?

He didn't want to undermine young people's self-confidence, so he said something related to recent real life.

"New Year's Eve dinner..."

Pu Tong frowned and suddenly fell into deep thought.

Wei Mingfeng was troubled when he saw Pu Tong's solemn expression. He couldn't be bad at such a simple subject.

He coughed twice and tried to give Pu Tong some tips on the safety of using fire and electricity. If it didn't work, a family-friendly plan of making dumplings for reunion would work.

"For New Year's Eve dinner, can I use chopsticks as the starting point?"

"Chopsticks?"

Wei Mingfeng didn't realize it. Chinese people do use chopsticks to eat New Year's Eve dinner, but the connection doesn't seem to be very close.

Isn’t it a bit too far-fetched to seek the distant future? It’s enough to just say something simple...

Pu Tong didn't say much and started his story directly.

The advertisement for "Chopsticks" does not have a complex and tortuous plot. The scenes and characters shown in the story are familiar to ordinary viewers.

Grandpa dips chopsticks into various flavors for the one-month-old child to taste;

Mother uses chopsticks to teach her 2-year-old child to eat, even if she cries, she still has to learn;

The father asks the children to wait until the elders start eating before using chopsticks;

A white-haired old man placed chopsticks on the Eight Immortals table to express condolences to his deceased relatives;

The family warmly invites the elderly people living alone in the village to have a meal together: "More people, more pairs of chopsticks";

After delivering takeout in the evening, I go home and give my pregnant wife a pair of chopsticks, symbolizing their future children;

At the Chinese New Year dinner table, grandma and grandson use chopsticks to pick up vegetables and express their blessings to each other.

The advertisement revolves around the Spring Festival and is composed of 8 short stories from different regions and spoken in different dialects, expressing 8 different themes: enlightenment, inheritance, courtesy, care, longing, good neighborliness, watchfulness, and gratitude.

Listening to Pu Tong telling the story about the New Year's Eve dinner and chopsticks, Wei Mingfeng couldn't help but feel a little crazy.

Especially the scene in the second scene where the child is taught how to use chopsticks. The sentence "Chinese people must know how to use chopsticks" directly hit his heart.

Just like what Pu Tong said, when he was learning to use chopsticks when he was a child, he was always unable to pick up vegetables. His father always taught him patiently, and I feel that those scenes are still vivid in his mind. For thousands of years, chopsticks have inherited Chinese culture, history, emotions, and our food.

Chopsticks, a simple thing in China, can carry so many excellent qualities and traditional virtues.

This advertisement uses small things to make a big difference. Choosing a simple object such as chopsticks in the Spring Festival reunion dinner as the communication theme is close to life and in line with the voices of the audience. It also demonstrates the social responsibility of public service advertising.

The truths told in these eight chapters are completely different and echo each other. Each part alone is a touching story, which is really clever.

A pair of small chopsticks carries too many emotions and memories for us Chinese.

He couldn't even imagine how perfect this public service advertisement would be. If this advertisement could be presented to everyone on New Year's Eve, the impact it would have would definitely be sensational.

"Genius, you are simply a genius!"

The more Wei Mingfeng thought about it, the more excited he became. He stood up and walked in a circle. This advertisement required eight different scenes, so the shooting process naturally required excellence.

If it drags on any longer, I'm afraid it won't be completed before New Year's Eve...

"No, I have to talk to the boss immediately!"