Wealth

Ying is just talking about it casually. In fact, since last year's Confucian House Banquet since the King, in less than a year now, sales have exceeded 1.5 billion yuan.

Today, Shen Ying's profit from this winery is no less than 500 million. The profit of the liquor industry is really huge.

Counting the money Shen Ying spent on acquiring the winery in the first place, plus the money that Fan Wuyao lent her later, it was only 200 million yuan. Now except for this part and marketing investment, the net profit is also More than 200 million yuan is considered a very good performance.

Baijiu's profit distribution model belongs to the benefit of all employees. From manufacturers to agents, terminal retailers and even hotel attendants, they all claim part of their own profits for their services. Some people say that the dominant power of the profit distribution model of liquor at this stage is in the hands of the manufacturers, and it has been destined from the moment the manufacturer locates the product.

In fact, judging from the current situation, it seems that the dominant power of profit distribution is not in the hands of liquor manufacturers, but is controlled by powerful distributors and terminals. Dealers and manufacturers have always had the right to speak. Faced with powerful dealers, small and medium-sized enterprises have to give in step by step. Promotional support, purchase rewards, personnel sales, and year-end rebates make it difficult for companies to cope.

Terminals are becoming more and more difficult to satisfy. There are many items such as retail terminal purchase fees, shelf fees, promotion fees, store celebration fees, catering industry entry fees, shelf fees, corkage fees, secret promotion fees, etc., facing terminal fees. The soaring amount has made companies really a bit at a loss as to what to do.

According to the analysis, in the next ten years, the profit of liquor will further tilt to the channel. As the main driving force in the liquor sales process, the channel drive should indeed get the attention of the enterprise, but if you want to get rid of the profit distribution model of strong distributors and terminals Anti-control, only to strengthen the brand of one's own products, is the fundamental.

Fan Wubing believes that the dominant power of any product's profit distribution model should be in the hands of the company that provides the product. Of course, all links of labor and service provided by the product circulation to consumers should gain benefits. Enterprises should design a reasonable price system to ensure that each channel has a reasonable profit margin to ensure the healthy development of the enterprise and the entire sales chain. In the marketing era, most liquor companies that dominate the channel strategy should quickly change their strategy and take a large part of the profit margin for brand building and brand promotion.

Shen Ying suddenly entered the liquor store and won the bid in one fell swoop. It was indeed a foresight, and he would definitely not spend money randomly. This is something that Fan Wuyao admires very much. After all, no one sees far beyond him. , ~ The title of standard king is a powerful driving force for liquor companies.

"No, anyway, if I don't see a middle-aged aunt winning, then don't blame me for failing to pay the bill." Shen Ying said spoiledly.

"XinXinXin--" Fan Wu~ replied somewhat dumbfounded. "Isn't it just a middle-aged aunt? Yes! Even a grandma I can find you! But I have to ask. You have to stay with me later—"

"What are you doing together?" Shen Ying immediately looked at Fan Wuyi with caution. Asked with a pinch of his tender meat. "Do you want to use your brain again?"

"Let's go out to watch the fireworks together! Why are your thoughts so impure--" Fan Wuyi bit back.

"Do you dare to say that my ground is not pure?" Shen Ying immediately refused to agree.

However, the two people are fighting. Still before midnight. Leaving the studio at the Spring Festival Gala.

The people next door arrived very surprised. Xindao, why are these two doing this? I have never seen the audience leave the scene before watching the Spring Festival Gala. Today is regarded as an eye-opener.

The security guard outside saw the two people leaving and hurriedly stopped and asked what had happened.

Fan Wubing was unwilling to talk nonsense with them, so he lied casually, "The bananas inside are unhygienic. I have eaten my stomach and I rushed to the hospital. Ouch, I can't hold back anymore—"

After talking about Fan Wuyin, he pulled Shen Ying out. When the guard heard that Fan Wuyin had eaten his stomach, he couldn't hold back anymore. Naturally, he didn't dare to stop again, so that he didn't really make the place filthy. Now, this is a big Chinese New Year, but you can't touch this mold.

Shen Ying smiled and clutched her belly and said, "Why do you have so many ideas?"

"As long as it works, Deng Deng said, regardless of whether the cat is white or black, the one who catches the mouse is a good cat." Fan Wuyao replied.

The two people left the studio and then out of the building. It was snowing outside, and the ground was already thick.

At this time, there are many people coming in and out. Generally speaking, the actors who have no performance tasks, most of them left the scene at this time, ready to rush home to reunite with their families, especially the little actors who accompanied the dancers. At this time, most of them are very sleepy.

In order to prepare for a large-scale performance event, the most difficult task is for these little actors. Not only do they have to start training rehearsals a few months in advance, but also to deal with rehearsals and reviews again and again. It was cut off before the official performance of the Spring Festival Gala. In that case, the psychological shock would not be said to be serious.

"Although it is said that jade is not a tool, but whenever I see these children asleep in the car, I feel a little unspeakable in my heart, or I hope that each of them is The protagonist, not someone else's foil." Fan Wubing couldn't help but sigh with emotion.

Following Fan Wu's gaze, Shen Ying looked at the several buses that were listening there, and looked at the children who fell asleep on top of them, and she felt a little touched, "Although your thoughts are

But in this world, true fairness can never be achieved. If there are supporting roles, there will be civilians if there are nobles, and there will be working people if there are privileged classes. This is a contradiction that can never be reconciled. "

Fan Wubing looked back at Shen Ying, and found that the Firefox fur hat she wore on her head seemed to have a strange aura. The snowflakes that fell on it immediately slid down the fur. You can imagine this. The top hat is so valuable.

"What book are you reading recently? How do you say it is a set of theories?" Fan Wubing looked at Shen Ying for a long time before suffocating such a sentence.

"I'm watching everything, I have had a lot of time recently." Shen Ying replied.

Fan Wubing is very concerned about Shenyingdi Winery, and also provided her with a lot of suggestions. She also helped her solve many practical problems in the sales channels. After all, Fan Investment Group's influence in all parts of the country is very strong. Big, the sales channels are unmatched. By the way, helping Shen Ying open up the market is just a matter of effort.

Therefore, there are not many things that Shen Ying needs to be busy with. On the New Year's Eve, she can also spare time to watch the Spring Festival Gala with Fan Wuyi.

"Look at everything?" Fan Wubing asked with a smile, "Then you can help me take a look, is there an affair tonight?"

Shen Ying suddenly became angered, and said to Fan Wubing with anger, "Do you still want me to dance for you?!"

"How do you know?!" Fan Wubing stammered, "I haven't told you before?!"

"You really have this idea--" Shen Ying was speechless.

"Of course, New Year's Eve is similar to Christmas Eve in foreign countries. Since foreigners call Christmas Eve the night of loss of virginity, it should be normal for us to engage in some private entertainment on New Year's Eve, right?" Fan Wubing said shyly Asked the face.

"Wrong!" Shen Ying immediately retorted, "There is a difference between New Year's Eve and Christmas Eve. New Year's Eve is a Chinese holiday, and Christmas Eve is a Christian holiday. If you equate yourself with those foreign devils, you don't have to pass us. In the traditional Chinese festivals, do you still expect the combination of the East and the West to be nondescript?"

Between the two people talking, it was zero o'clock. As the bell rang, the sky over the capital suddenly lit up, and the fireworks shot high into the sky, bringing a moment of light to the world.

The two leaned on each other and sat on long wooden chairs under a tall pine tree, and watched the fireworks show.

"At this moment, do you have anything special you want to say to me?" Shen Ying suddenly said to Fan Wuyao.

"It's okay, it's just a bit cold—" Fan Wuyao replied, grabbing the bag.

Shen Ying said unhappily, "Why don't you have a passion? You don't have any romantic feeling at all! I don't know how to make a girl happy if I say two good things? How can I follow you in the future? Wouldn't it be very depressed? Once people are depressed, they will grow old quickly.

"

"I really didn't expect to say anything. When I was with you, my brain crashed a bit." Fan Wuyao said.

"Then you can sing a song. It is said that you sing better than you say." Shen Ying made her request.

Fan Wubing thought for a while and said, "Well, since you said I am not romantic, then I will sing you the most romantic thing."

"The most romantic thing? I haven't heard of it—" Shen Ying said curiously.

Fan Wubing took Shen Ying's hand, recalled the lyrics, and sang softly.

"Sit back to back on the carpet

Listen to music and talk about wishes

You hope to be more and more gentle

I hope you put me in your heart

You said you want to send me a romantic dream

Thank you for taking you to heaven

Even if it takes a lifetime to complete

As long as I tell you, remember

The most romantic thing I can think of

Just grow old with you

Collect every bit of laughter along the way

Sit in the rocking chair slowly later

The most romantic thing I can think of

Just grow old with you

I can't go anywhere until we are old

You still think of me as a treasure in the palm of your hand—"

After Fan Wubing hummed twice, Shen Ying learned to follow her. She hummed softly while watching Fan Wubing said, "This song seems to be suitable for girls, you have specially given it to I did it"

Fan Wubing nodded and said that he was really sorry. Please forgive the original author. It was not that I had the intention to continue piracy. I was really forced to do nothing!

Shen Ying took Fan Wuyi's hand and said, "I suddenly felt a little dangerous."

"What's the danger?" Fan Wubing immediately looked around, but he didn't find any special problems.

In the recent period of time, his strength has been strengthened again. Generally, what is going on around him can be noticed early in the morning. Sometimes it is a consciousness that transcends the senses and cannot be explained by existing scientific knowledge. Yes, so when Shen Ying said that he felt a bit threatening, Fan Wuyao subconsciously focused on observing the surroundings, but he didn't feel anything wrong.

"You are really stupid. I mean you are the dangerous factor. It is easy to seduce girls. I feel very uneasy to have a boyfriend like you." Shen Ying shook Fan's disease-free arm. , Said to him.

"You are despising my personal dignity! Am I the kind of person who provokes flowers?" When Fan Wuyao said this, he felt a little guilty.

Needless to say, Tong Xiaoyun and Ziqi, who had already caught up with him, made him feel a little hard to explain, not to mention

She's a righteous little fiancée.

This is a bit hard to tell.

But soon, the quiet atmosphere of the two of them sitting here was broken. The Spring Festival Gala inside finally ended. A wave of actors began to leave the scene, starting from here, and heading to all parts of the country. There has been a long delay here. Now that the New Year’s Eve has passed and the Spring Festival has arrived, the task has been completed.

Except for some actors who are going to participate in the Lantern Festival on the 15th day of the first lunar month, they may stay in the capital to prepare. Most of the people have the same mind at this time, that is, they rush home immediately to reunite with their families.

Homecoming is like an arrow, and it's not an exaggeration to use it at this time.

"By the way, do you have any suggestions for our winery? It's a new year, and there is always a need to adjust the focus of work." Shen Ying suddenly asked Fan Wubing.

"Now talking about work, your behavior is not romantic enough!" Fan Wuyao immediately returned Shen Ying.

Shen Ying said, "No? You haven't had anything to say for a long time--"

Fan Wubing smiled happily, and then said, "In addition to improving quality and expanding production capacity this year, you have to improve the brand. It is foreseeable that the brand power will determine the survival and death of the liquor manufacturer in the next ten years. The development trend, the future liquor market will become more and more brand-oriented, and the liquor industry will also face large-scale integration. Many small and medium-sized enterprises have lost the best opportunities for survival and development. Future distributors and terminals should be more Pay attention to the brand of the products sold, because in the market economy, the supply of products exceeds demand, and there will never be a shortage of products in the market. What is lacking is a brand that can be converted into profit with high quality. Distributors and terminal retail are nothing more than profits. And only products with strong brands can bring them profits. As a liquor manufacturer, only after continuing to intensively cultivate channels and maintain terminals, increase efforts to market around consumer needs, so that their products can be more in the minds of consumers. Only strong brand power can occupy a strong position in channel circulation, and can also control the profit distribution model."

After listening to Fan Wuyi, he nodded in agreement, and then asked him again, "You mean, should I participate in the CCTV standard king competition this year? CCTV has already discussed this with me before. Something is up, I hope I can continue to participate in this year's bidding meeting."

"How did you decide?" Fan Wubing didn't answer directly, but asked instead.

"I agreed in one fell swoop, and I made it very clear that the goal of the Confucian banquet this year is still the position of the king." Shen Ying said to Fan Wubiao.

Fan Wubing nodded and smiled when he heard it, "You are very smart, so it's the right thing to do."

If Shen Ying’s attitude on this issue appears to be a little weaker, or this year’s CCTV bidding conference will have big variables, after all, I have seen the great achievements of Kongfu Banquet after winning the title of CCTV bidding king. With huge profits, there is no reason for other companies not to follow this approach and do their best to grab the title of CCTV standard king this year.

At last year’s bidding meeting, Shen Ying’s generous handwriting made everyone remember. If this year’s Confucius Mansion Banquet made it clear that he would go all out to compete for the CCTV bid, then everyone would be afraid of their strength, and I’m afraid they would retreat to avoid causing viciousness. The competition has caused oneself to fall into an economic dilemma.

After all, hundreds of millions of funds are not available to every company, and this year’s situation is even more complicated. Many giants in the home appliance industry also intend to compete for the title of CCTV standard king, plus some other established manufacturers in the liquor industry. The competition will become more fierce with the addition of CCTV. If Shen Ying does not play a little trick, I am afraid it will be difficult to maintain the crown of CCTV standard king.

Fan Wubing immediately understood Shen Ying's intentions, so he praised her for her cleverness, not deliberately.

"But I estimated that this year's Biaowang price is likely to exceed 150 to 200 million yuan." However, Shen Ying said with a bit of difficulty, "That way, my profit this year will also be Almost all of them are in the hands of advertisers. Apart from the sound, I really can't leave anything behind.

"

In addition to advertising operations, Shen Ying also needs to continue to invest in improving service channels, so although the profit this year is quite large, it is not enough to continue to toss like this. She is a little hesitant in her heart, otherwise she would not ask Ji Yu Fan Wuyi.

After thinking about it for a while, Fan Wubing replied ~www.wuxiaspot.com~ If you win two bidding times, the market will be able to stabilize, and some undiscovered shortcomings will have time to be repaired, and your position in the industry will be stabilized. The benefits are still great, and one thing is certain, that is, if you win the title of standard king again this year, next year's sales will definitely be more than this year, and the difference between them can make up for the advertising costs. As for whether to compete next year, it doesn't matter, because you have already won the market's approval. "

After hearing this, Shen Ying nodded, and then yawned and said, "Oh, I can't open my eyes anymore. You still want me to stay here with you in the cold."

Fan Wubing suddenly opened his mouth and said in his heart that you want to grab me and talk about work here? !

My boy and girl friends can exercise in bed together on Christmas Eve, so why can I only talk to Shen Ying about work on New Year’s Eve? This psychological gap is huge!

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